Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAPHI511 Mapping and Delivery Guide
Make illustrative photo images for publication and display

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUAPHI511 - Make illustrative photo images for publication and display
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to produce illustrative images that communicate concepts, ideas and factual information in ways to evoke emotive responses in the viewer.It applies to individuals whose work is intended for use in a wide range of publishing and display environments, including scientific, technical, book and magazine publications, promotions and the internet. This work would usually be undertaken independently, although occasionally it would be undertaken collaboratively with other personnel.No licensing, legislative or certification conditions apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

photo imaging capture and production equipment for an illustrative photo imaging context

locations and studios for illustrative photo imaging shoots.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Establish project requirements
  • Evaluate requirements for range of illustrative photo imaging projects
  • Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects
  • Clarify sample layouts and other visual references with appropriate people
  • Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects
  • Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people
  • Produce design concepts for creative products and confirm with relevant people
  • Prepare terms and conditions and quotation for shoot, and check against initial estimate
  • Confirm intellectual property arrangements and finalise agreement or contract with relevant people
       
Element: Prepare for shoot
  • Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
  • Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
  • Organise props, locations, talent, apparel and fashion accessories as required
  • Evaluate shoot requirements and take test shots to refine technical and conceptual approach
  • Develop shoot management schedule and make shoot preparations
  • Liaise with associated professionals about publication or presentation arrangements
       
Element: Shoot and produce images
  • Capture high quality images to meet shoot objectives
  • Alert relevant people to variations to shoot that may lead to additional charges
  • Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection
  • Optimise and output photo images to relevant specifications using industry formatting standards
  • Prepare work for electronic or physical dispatch and presentation or publication
  • Prepare invoice or account and deliver with completed images to relevant people
       
Element: Wrap up and review shoot
  • Check and reinstate equipment, shoot site and props to original condition
  • Review any feedback and evaluate personal performance in shoot context
  • Catalogue and archive photo images according to industry standards
  • Maintain contractual and financial records for business and taxation purposes
  • Update work samples of illustrative photo images for self-promotion purposes
  • Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish project requirements

1.1 Evaluate requirements for range of illustrative photo imaging projects

1.2 Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

1.3 Clarify sample layouts and other visual references with appropriate people

1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

1.5 Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people

1.6 Produce design concepts for creative products and confirm with relevant people

1.7 Prepare terms and conditions and quotation for shoot, and check against initial estimate

1.8 Confirm intellectual property arrangements and finalise agreement or contract with relevant people

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Organise props, locations, talent, apparel and fashion accessories as required

2.4 Evaluate shoot requirements and take test shots to refine technical and conceptual approach

2.5 Develop shoot management schedule and make shoot preparations

2.6 Liaise with associated professionals about publication or presentation arrangements

3. Shoot and produce images

3.1 Capture high quality images to meet shoot objectives

3.2 Alert relevant people to variations to shoot that may lead to additional charges

3.3 Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection

3.4 Optimise and output photo images to relevant specifications using industry formatting standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication

3.6 Prepare invoice or account and deliver with completed images to relevant people

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review any feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of illustrative photo images for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

confirm requirements of project with client and other relevant personnel

calculate fees, and arrange agreements, contracts, licences, permits and invoices following standard business practices

organise photo imaging equipment, subjects and locations to shoot illustrative photo images according to legal requirements

apply photo imaging skills to produce illustrative photo images of a professional standard

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline a range of applications for illustrative photo images

describe contemporary styles and conceptual and aesthetic approaches as they apply to the production of illustrative images in various industry contexts

describe professional practice arrangements as they apply to the illustration photographer

describe the features and capabilities of photo imaging capture technologies as they apply to illustrative photography

explain techniques for optimising images

explain intellectual property rights as they apply to illustrative works

outline systems to securely catalogue and archive photo images and business records.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish project requirements

1.1 Evaluate requirements for range of illustrative photo imaging projects

1.2 Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

1.3 Clarify sample layouts and other visual references with appropriate people

1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

1.5 Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people

1.6 Produce design concepts for creative products and confirm with relevant people

1.7 Prepare terms and conditions and quotation for shoot, and check against initial estimate

1.8 Confirm intellectual property arrangements and finalise agreement or contract with relevant people

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Organise props, locations, talent, apparel and fashion accessories as required

2.4 Evaluate shoot requirements and take test shots to refine technical and conceptual approach

2.5 Develop shoot management schedule and make shoot preparations

2.6 Liaise with associated professionals about publication or presentation arrangements

3. Shoot and produce images

3.1 Capture high quality images to meet shoot objectives

3.2 Alert relevant people to variations to shoot that may lead to additional charges

3.3 Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection

3.4 Optimise and output photo images to relevant specifications using industry formatting standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication

3.6 Prepare invoice or account and deliver with completed images to relevant people

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review any feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of illustrative photo images for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Evaluate requirements for range of illustrative photo imaging projects 
Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects 
Clarify sample layouts and other visual references with appropriate people 
Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects 
Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people 
Produce design concepts for creative products and confirm with relevant people 
Prepare terms and conditions and quotation for shoot, and check against initial estimate 
Confirm intellectual property arrangements and finalise agreement or contract with relevant people 
Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements 
Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements 
Organise props, locations, talent, apparel and fashion accessories as required 
Evaluate shoot requirements and take test shots to refine technical and conceptual approach 
Develop shoot management schedule and make shoot preparations 
Liaise with associated professionals about publication or presentation arrangements 
Capture high quality images to meet shoot objectives 
Alert relevant people to variations to shoot that may lead to additional charges 
Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection 
Optimise and output photo images to relevant specifications using industry formatting standards 
Prepare work for electronic or physical dispatch and presentation or publication 
Prepare invoice or account and deliver with completed images to relevant people 
Check and reinstate equipment, shoot site and props to original condition 
Review any feedback and evaluate personal performance in shoot context 
Catalogue and archive photo images according to industry standards 
Maintain contractual and financial records for business and taxation purposes 
Update work samples of illustrative photo images for self-promotion purposes 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot 

Forms

Assessment Cover Sheet

CUAPHI511 - Make illustrative photo images for publication and display
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUAPHI511 - Make illustrative photo images for publication and display

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: