Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAWRT301 Mapping and Delivery Guide
Write content for a range of media

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUAWRT301 - Write content for a range of media
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to write content for a range of purposes and platforms. It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

relevant software

legislation and codes of practice relevant to media

variety of information sources

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to write content
  • Identify production requirements for content with relevant personnel
  • Identify purpose of content and publishing medium that may affect the way content will be written
  • Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
  • Cross-check with additional sources to find information where there are perceived gaps in text-based content
  • Analyse available data to identify needs and perspectives of target users and audience
  • Generate a range of ideas relevant to content purpose and target audience
  • Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel
       
Element: Draft content
  • Classify, structure and sequence content so it is easy to read or navigate
  • Draft content using writing and communication principles
  • Draft content using writing techniques appropriate to content purpose
  • Refine and redraft content to meet creative requirements
  • Check content complies with laws and codes of practice relevant to broadcasting and publication
  • Provide captions or descriptions for media assets as required
  • Apply presentation techniques to enhance readability
  • Proofread content and conduct readability tests if appropriate
  • Submit final draft to relevant personnel for consideration and review, where appropriate
  • Adopt safe ergonomic practices when using screens and keyboards for long periods of time
       
Element: Finalise content
  • Incorporate feedback from relevant personnel into final content, where appropriate
  • Submit content by agreed deadline according to organisational procedures
  • Save and archive content according to enterprise procedures
  • Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to write content

1.1 Identify production requirements for content with relevant personnel

1.2 Identify purpose of content and publishing medium that may affect the way content will be written

1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required

1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content

1.5 Analyse available data to identify needs and perspectives of target users and audience

1.6 Generate a range of ideas relevant to content purpose and target audience

1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel

2. Draft content

2.1 Classify, structure and sequence content so it is easy to read or navigate

2.2 Draft content using writing and communication principles

2.3 Draft content using writing techniques appropriate to content purpose

2.4 Refine and redraft content to meet creative requirements

2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication

2.6 Provide captions or descriptions for media assets as required

2.7 Apply presentation techniques to enhance readability

2.8 Proofread content and conduct readability tests if appropriate

2.9 Submit final draft to relevant personnel for consideration and review, where appropriate

2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time

3. Finalise content

3.1 Incorporate feedback from relevant personnel into final content, where appropriate

3.2 Submit content by agreed deadline according to organisational procedures

3.3 Save and archive content according to enterprise procedures

3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate

Evidence of the ability to:

write media content that engages target user / audience and meets production deadlines

apply principles of writing and communication in developing content for a range of purposes

structure content and apply presentation techniques to enhance readability and navigation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline a range of writing styles and their purpose

describe techniques for effective writing

describe how layout and presentation techniques may affect ways readers read and scan written content in various media

identify media laws and codes of practice relevant to copyright, defamation, privacy, court reporting and vilification

outline types of data that may provide information on users and audience

outline health and safety requirements as they relate to working for periods of time on screens and keyboards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to write content

1.1 Identify production requirements for content with relevant personnel

1.2 Identify purpose of content and publishing medium that may affect the way content will be written

1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required

1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content

1.5 Analyse available data to identify needs and perspectives of target users and audience

1.6 Generate a range of ideas relevant to content purpose and target audience

1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel

2. Draft content

2.1 Classify, structure and sequence content so it is easy to read or navigate

2.2 Draft content using writing and communication principles

2.3 Draft content using writing techniques appropriate to content purpose

2.4 Refine and redraft content to meet creative requirements

2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication

2.6 Provide captions or descriptions for media assets as required

2.7 Apply presentation techniques to enhance readability

2.8 Proofread content and conduct readability tests if appropriate

2.9 Submit final draft to relevant personnel for consideration and review, where appropriate

2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time

3. Finalise content

3.1 Incorporate feedback from relevant personnel into final content, where appropriate

3.2 Submit content by agreed deadline according to organisational procedures

3.3 Save and archive content according to enterprise procedures

3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify production requirements for content with relevant personnel 
Identify purpose of content and publishing medium that may affect the way content will be written 
Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required 
Cross-check with additional sources to find information where there are perceived gaps in text-based content 
Analyse available data to identify needs and perspectives of target users and audience 
Generate a range of ideas relevant to content purpose and target audience 
Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel 
Classify, structure and sequence content so it is easy to read or navigate 
Draft content using writing and communication principles 
Draft content using writing techniques appropriate to content purpose 
Refine and redraft content to meet creative requirements 
Check content complies with laws and codes of practice relevant to broadcasting and publication 
Provide captions or descriptions for media assets as required 
Apply presentation techniques to enhance readability 
Proofread content and conduct readability tests if appropriate 
Submit final draft to relevant personnel for consideration and review, where appropriate 
Adopt safe ergonomic practices when using screens and keyboards for long periods of time 
Incorporate feedback from relevant personnel into final content, where appropriate 
Submit content by agreed deadline according to organisational procedures 
Save and archive content according to enterprise procedures 
Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate 

Forms

Assessment Cover Sheet

CUAWRT301 - Write content for a range of media
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUAWRT301 - Write content for a range of media

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: