Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUEMAR01C Mapping and Delivery Guide
Assist with marketing

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency CUEMAR01C - Assist with marketing
Description This unit describes the skills and knowledge required to provide assistance with a range of marketing activities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application People working in administrative positions in organisations or businesses apply they skills and knowledge outlined in this unit. They require a general knowledge of marketing and promotional activities, including research, the production of promotional materials and the ways in which individuals are responsible for the promotion of an organisation and its services.This unit has linkages to a range of other units, and combined assessment and or training with those units may be appropriate, e.g.:CUEMAR03C Undertake marketing activities.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Business development - marketing
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Complete marketing related tasks
  • Source a range of relevant internal and external marketing information
  • Access information and assess for relevance and applicability
  • Prepare and distribute promotional materials in accordance with instructions and the needs of particular activities
  • Liaise with relevant colleagues in relation to marketing activities within the scope of individual responsibility
       
Element: Promote the organisation
  • Present the organisation's identity accurately and confidently to relevant individuals and organisations
  • Make appropriate contact with external stakeholders and promote the organisation in the wider community
  • Maintain accurate records of contact with those external to the organisation
  • Identify appropriate industry events and other networking opportunities and attend as appropriate
  • Share knowledge obtained through networking with colleagues to enhance marketing activities
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit:

general knowledge of marketing activities in the context of the relevant industry sector

research and communication skills to source and present information effectively.

Context of and specific resources for assessment

The assessment context must provide for:

practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose

liaison with others to reflect the interpersonal aspects of this unit.

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

evaluation of promotional materials on which the candidate has worked

evaluation of material researched by the candidate in response to a particular need

oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context

review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Assessment of this unit requires access to:

resources required for marketing activities.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

basic research skills encompassing identification of sources, questioning and active listening to elicit information, note-taking, sorting and processing information

written and oral communication skills for conveying information clearly, concisely and coherently

interpersonal skills particularly in relation to networking with industry colleagues

literacy skills sufficient to interpret a broad range of marketing information and material

Required knowledge

sources of marketing-related information appropriate to the industry sector

general knowledge of the market for different types of products and services in the relevant industry context

ways in which different types of businesses present and promote products and services, relevant to the industry sector

formats and features of different types of promotional materials, and ways in which they can be produced

networking and distribution channels relevant to the industry sector

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Internal and external marketing information may relate to:

competitors

consumer preferences

media options

product/service development

Marketing and promotional material may include:

advertisements

flyers

invitations

media releases

newsletters

posters

Relevant colleagues may include:

clients

head of department

other personnel within the organisation

supervisor

suppliers

Marketing related tasks could be very varied in nature and may include:

document/brochure production

liaison with internal or external stakeholders

organisational tasks

research

Relevant individuals/organisations may include:

clubs and societies

community groups

internal and external stakeholders

significant individuals

the press

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Source a range of relevant internal and external marketing information 
Access information and assess for relevance and applicability 
Prepare and distribute promotional materials in accordance with instructions and the needs of particular activities 
Liaise with relevant colleagues in relation to marketing activities within the scope of individual responsibility 
Present the organisation's identity accurately and confidently to relevant individuals and organisations 
Make appropriate contact with external stakeholders and promote the organisation in the wider community 
Maintain accurate records of contact with those external to the organisation 
Identify appropriate industry events and other networking opportunities and attend as appropriate 
Share knowledge obtained through networking with colleagues to enhance marketing activities 

Forms

Assessment Cover Sheet

CUEMAR01C - Assist with marketing
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUEMAR01C - Assist with marketing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: