Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUVGRD302A Mapping and Delivery Guide
Use typography techniques

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency CUVGRD302A - Use typography techniques
Description This unit describes the performance outcomes, skills and knowledge required to use typography techniques in design work. It includes a general knowledge of typography and its application to different design briefs.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application People working in many industries apply the skills and knowledge outlined in this unit. They may work as individuals providing administrative support within an enterprise, or they may work in specialist design and printing companies where print jobs vary from brochures and corporate stationery to the artwork for billboards, display banners and textile products.At this level, work would be undertaken independently but within established parameters. Supervision or guidance is available as required.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to undertake typographic work
  • With reference to briefing documentation, clarify design requirements for typographic work in consultation with relevant personnel
  • Source reference material on typography pertinent to the brief
  • Confirm equipment, materials and work space requirements
  • Take account of the requirements for different publication processes when planning work
  • Set up work space and equipment with due regard to safety considerations and organisational procedures
       
Element: Test and explore a range of typographical techniques
  • Identify possible approaches to typography design and establish criteria for the selection of a final approach
  • Select appropriate materials, tools and equipment for the testing of approaches and techniques
  • Trial typography techniques that may meet the requirements of the brief
  • Evaluate trialling against criteria and select the preferred design approach
       
Element: Complete typographic work
  • Develop the typographic work ensuring consistency with the selected approach and the brief
  • Review work in progress against project objectives and specifications
  • Seek and use feedback on work in progress to make adjustments to typographic work as required
       
Element: Ensure quality of typographic output
  • Check that typography meets the requirements of the brief, including grammar and technical production and/or printing requirements
  • Finalise operations in line with organisational procedures
  • Present completed work within agreed time and quality parameters
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply typography in line with design concepts and briefs

produce typography that can be reproduced and transferred across design and pre-press sectors.

Context of and specific resources for assessment

Assessment must ensure access to:

a range of products that require the application of typographic techniques

computers and industry-standard software.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of typography work produced by the candidate in response to particular brief

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUFDIG304A Create visual design components

CUVGRD301A Prepare files for publication.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

clarify written and verbal instructions

complete routine workplace documentation

initiative and enterprise skills to experiment with typographical elements and techniques that best respond to design specifications

learning skills to improve own skills in using typography based on feedback and experimentation

literacy skills to:

interpret specifications and briefs for typographic work

apply a knowledge of spelling and grammar to proofreading text

numeracy skills to calculate layout requirements, font sizes and enlargement factors

planning and organising skills to:

plan work tasks in a logical sequence

organise resources

problem-solving skills to adjust fit and fonts to ensure best possible results

self-management skills to prioritise work tasks and complete work within time and quality parameters

technology skills to use a broad range of typographical features of industry-standard software.

Required knowledge

evolution and history of type at an overview level

characteristics of, and uses for, a range of typefaces

work space requirements for typographic work, including selection and set-up of work space

physical properties and capabilities of a range of materials, tools and equipment used for typographic work

typographic output devices and processes

elements and principles of design and how they may be used in the development of ideas for typographic work

intellectual property issues and legislation associated with typographic work

sustainability issues associated with the materials, tools and equipment used in typographic work

OHS requirements relevant to typographic work.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Briefing documentation may contain information, such as:

aesthetic considerations

background information about clients

clients’ needs

constraints:

budget

end use for typographical work

timeframe

availability of support services

copy

creative and design objectives

details of type fonts required

legal, contractual, ethical and copyright considerations

equipment

materials

medium

personnel involved in the project

purpose of or audience for final product

relevant statutory requirements

scope for making adjustments

technical objectives

technology

timeframe.

Typographic work may be generated by manual or electronic means and can be targeted towards:

advertising or promotion for large or small scale projects, such as:

banners

billboards

brochures

identity and branding

labelling

packaging

publishing

websites.

Relevant personnel may include:

art department

client

creative director

designer

director

manager

mentor

other technical or specialist personnel

producer

production manager

project manager

representative of organisation commissioning the work

supervisor

technical director.

Reference material may include:

functions, practice and use of typeface in historical and contemporary contexts

information on the main typefaces

legal, ethical contractual and copyright considerations

market analysis and strategies

moral issues

new technology

role of text (copy) in visual communication.

Equipment may include:

brushes

calligraphy pens

CDs

computer

discs

DVDs

printer

scanner

software.

Materials may include:

a range of:

papers

board

plastics

textiles

drawing materials, such as:

pencils

pens

inks.

Work space requirements may include:

consideration of OHS issues, including:

ergonomics

lighting

ventilation

process space specific needs, such as:

equipment

materials

tools

wet and dry areas.

Publication processes may include:

any hard copy printing process

electronic platforms, such as:

CD

DVD

games console

internet

kiosk

mobile phone

other video playback devices

personal digital assistant (PDA)

video players (iPods).

Criteria may include:

access to materials, tools and equipment required for typographic work

choice of typography that is consistent with specifications in the brief

ease of production or outputting

personal affinity with materials, tools and equipment.

Techniques may include:

applying colour for specific effects

applying variations to the display of typeface, such as:

bold

captions

headlines

scale

titles

applying variations to the properties of a given typeface

composing type with overlays and tints

kerning

positioning typeface and images

serif or sans serif

size

slope

techniques that accentuate the message, such as:

font size and position

font type

use of images

use of white space

weight

use of typesetting technology.

Organisational procedures may relate to:

completing routine workplace documentation

cost control

making backup copies of files

managing typographic work to facilitate effective storage, retrieval and output by manual or digital means

process-specific procedures

recycling

removing debris

replacing protective covers and lids

reporting

safety

use of materials

washing and drying tools.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
With reference to briefing documentation, clarify design requirements for typographic work in consultation with relevant personnel 
Source reference material on typography pertinent to the brief 
Confirm equipment, materials and work space requirements 
Take account of the requirements for different publication processes when planning work 
Set up work space and equipment with due regard to safety considerations and organisational procedures 
Identify possible approaches to typography design and establish criteria for the selection of a final approach 
Select appropriate materials, tools and equipment for the testing of approaches and techniques 
Trial typography techniques that may meet the requirements of the brief 
Evaluate trialling against criteria and select the preferred design approach 
Develop the typographic work ensuring consistency with the selected approach and the brief 
Review work in progress against project objectives and specifications 
Seek and use feedback on work in progress to make adjustments to typographic work as required 
Check that typography meets the requirements of the brief, including grammar and technical production and/or printing requirements 
Finalise operations in line with organisational procedures 
Present completed work within agreed time and quality parameters 

Forms

Assessment Cover Sheet

CUVGRD302A - Use typography techniques
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUVGRD302A - Use typography techniques

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: