Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUVGRD506A Mapping and Delivery Guide
Develop graphic design practice to meet industry needs

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUVGRD506A - Develop graphic design practice to meet industry needs
Description This unit describes the performance outcomes, skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet both current and emerging industry opportunities.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application Emerging graphic designers apply the skills and knowledge in this unit as they focus their practice on different industry needs and explore the new and emerging opportunities of the sector.At this level, the designer is working independently with some guidance and mentoring as required.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Develop an industry focus for design practice
  • Establish the current and potential range of professional opportunities for graphic design practice
  • Determine key professional relationships for graphic designers
  • Evaluate ways that graphic designers do business and the business practices they use
  • Engage with industry networks and sources as part of a developing professional practice
       
Element: Address key legal and safety requirements for graphic design practice
  • Evaluate key legal considerations for graphic design practice
  • Build safe work practices into all graphic design work according to relevant legislation and standards
  • Practise work in ways that take account of intellectual property issues in graphic design practice
       
Element: Research and evaluate graphic design trends
  • Source information on local and global graphic design trends using formal and informal research strategies
  • Assess the ways in which industry practice may change in response to different trends
  • Evaluate emerging convergence and connections between graphic design and other professions and industries
       
Element: Develop skills to meet trends
  • Analyse the impact of current and emerging trends on the skills needed by graphic designers
  • Interrogate trends in terms of their impact on fundamental skills and professional tools
  • Take action to address the need for own skills development
       
Element: Develop own response to changing trends and technologies
  • Assess the implications and consequences of graphic design trends on own work
  • Use critical analysis to identify creative or commercial opportunities presented by emerging trends
  • Develop systems and habits to identify and respond to industry trends
  • Refine approaches to work in the context of current and emerging trends
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

use a range of professional graphic design business practices in a work project

undertake coherent and relevant research into current and emerging graphic design practice

develop an informed response to current and emerging graphic design trends in the context of own professional practice

apply knowledge of the graphic design industry, its key relationships and ways of doing business.

Context of and specific resources for assessment

Assessment must ensure access to:

a range of graphic design information sources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of the ways in which the candidate integrates industry focus into work projects

evaluation of presentation prepared by the candidate about own research into graphic design practice

questioning and discussion about candidate’s industry knowledge

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to participate in industry networks

critical thinking and analytical skills to:

evaluate information and its impact on own work

distil and synthesise information from varied sources

develop own responses to changing industry trends

initiative and enterprise skills to proactively identify commercial and creative opportunities from research into graphic design practice

learning and self-management skills to reflect on own practice and professional development needs

literacy skills to research complex, varied and potentially unfamiliar information sources

planning and organising skills to undertake the research process

technology skills to investigate new technologies used in graphic design practice.

Required knowledge

current and emerging place of graphic design in the broader design context and in the wider cross-industry context

graphic design industry networks and professional development opportunities – local, national and international

ways that graphic design business is currently undertaken, including ways work is accessed, costing of work, and key relationships

broad global design trends that apply to all design disciplines

business implications and consequences of emerging graphic design technologies

implications of increasing convergence between graphic design and other disciplines

sources of information about graphic design

specific current and emerging graphic design technologies and trends at a global level

intellectual property issues associated with professional graphic design practice

sustainability considerations for graphic design practice

safety considerations for professional graphic design practice.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional opportunities may be found in:

advertising agencies

graphic design studios

large organisations across all sectors that employ in-house graphic designers

media organisations:

electronic

print

printing businesses

sole practice.

Professional relationships may be with:

artists

illustrators

other designers

paper manufacturers

printers.

Business practices may relate to:

advertising of work

communication protocols

documentation formats

roles and responsibilities in projects

typical contractual issues

ways of estimating and costing work.

Industry networks and sources may include:

design associations

enterprises

mentors

peers.

Graphic design trends may relate to:

changing social mores

convergence with other professions and industries

economic climate

habits of different age groups or genders

impact of technology

lifestyle trends

political environment.

Formal and informal research strategies may include:

analysing and comparing information

discussion with others

note taking

observing the work of others

reflecting on own experience.

Fundamental skills may include:

capacity to learn

critical thinking

design expertise

visual literacy.

Professional tools may include:

drawing expertise

industry networking

proficiency with software.

Critical analysis may include:

comparing

considering merit

contrasting

critiquing

discussion and debate

reflecting.

Systems and habits may include:

attending industry events

ensuring regular receipt of industry information

networking with peers

participating in industry projects

undertaking program of professional development.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Establish the current and potential range of professional opportunities for graphic design practice 
Determine key professional relationships for graphic designers 
Evaluate ways that graphic designers do business and the business practices they use 
Engage with industry networks and sources as part of a developing professional practice 
Evaluate key legal considerations for graphic design practice 
Build safe work practices into all graphic design work according to relevant legislation and standards 
Practise work in ways that take account of intellectual property issues in graphic design practice 
Source information on local and global graphic design trends using formal and informal research strategies 
Assess the ways in which industry practice may change in response to different trends 
Evaluate emerging convergence and connections between graphic design and other professions and industries 
Analyse the impact of current and emerging trends on the skills needed by graphic designers 
Interrogate trends in terms of their impact on fundamental skills and professional tools 
Take action to address the need for own skills development 
Assess the implications and consequences of graphic design trends on own work 
Use critical analysis to identify creative or commercial opportunities presented by emerging trends 
Develop systems and habits to identify and respond to industry trends 
Refine approaches to work in the context of current and emerging trends 

Forms

Assessment Cover Sheet

CUVGRD506A - Develop graphic design practice to meet industry needs
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

CUVGRD506A - Develop graphic design practice to meet industry needs

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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