Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUVGRD603A Mapping and Delivery Guide
Extend typographic design expertise

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUVGRD603A - Extend typographic design expertise
Description This unit describes the performance outcomes, skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application Graphic designers work in many different industry contexts. They may be employed in graphic design studios, commercial printing companies, advertising agencies, book and magazine publishers, television stations or in the marketing division of any business. Graphic designers also frequently offer their services on a freelance basis.Graphic designers with a highly developed conceptual and technical understanding of type apply the skills and knowledge in this unit. They work with two-dimensional (2-D), three-dimensional (3-D) and virtual applications.At this level, the designer is working independently, though is usually a member of a collaborative creative team.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research type to develop design solutions
  • Assess the ways in which type impacts on visual communication through historical and contemporary research
  • Research and evaluate the range of detailed factors that impact on the successful use of typography
  • Explore relationships between typographic form and related imagery across electronic and traditional formats
  • Analyse own approach to typography in the context of research
       
Element: Explore creative and complex applications of type
  • Explore and extend the potential of typography in own design practice
  • Investigate the ways that typography influences meaning at a detailed level
  • Analyse the interactions between text and other visual components in complex bodies of information
  • Experiment with the expressive potential of type
  • Evaluate typography in the context of current and emerging technologies in design practice
       
Element: Evolve typography expertise in professional practice
  • Apply a highly developed command of typography to the needs of complex design projects
  • Work effectively with complex, varied and large amounts of type
  • Control typography hierarchy and systems within complex applications
  • Create specialised type to meet particular design needs, including dynamic and sculptural type
  • Develop typography for 2-D, 3-D and virtual applications
  • Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply knowledge of typography to professional design practice

develop specialised typography for a range of 2-D, 3-D and virtual applications.

Context of and specific resources for assessment

Assessment must ensure access to:

current and emerging technologies used in graphic design.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

professional review of specialised typographic work produced by the candidate

evaluation of audience response to typography produced by the candidate

evaluation of processes used by the candidate to develop the work

evaluation of technical aspects of the designs

direct observation of work in progress, including use of software tools

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to engage in professional discussions about typographic design

critical thinking and analytical skills to:

research and evaluate information from a wide range of sources

develop professional opportunities from research

initiative and enterprise skills to:

evolve professional practice based on typography expertise

consider new and different ways of achieving required design outcomes through typography

literacy skills to interpret technical information about typography

planning and organising skills to develop and monitor a logical workflow for the technical design process

problem-solving skills to identify and resolve complex technical and conceptual issues in typographic design

self-management and planning skills to manage the research process

technology skills to use the advanced features of a range of industry-current software programs and emerging digital technologies.

Required knowledge

history, theory and practice of typography at a detailed level

commercial and creative potential for graphic designers with specialised typography expertise

expressive potential of type

features of specialised typography and how they are developed and used, including:

interactive type

animated type

sculptural type

historical and contemporary trends in typography, and their impact on graphic design practice

intellectual property issues and legislation to be considered in the context of typographic work.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Potential of typography may relate to:

application across range of media

commercial opportunities

creative opportunities

relevance to particular clients and contexts

typography on the web.

Expressive potential of type may relate to:

cultural meaning

relationship between sight and sound (e.g. musical qualities of type)

special effects, such as 3-D effects.

Specialised type may be:

one-off creation for special purpose

interactive

motion type

sculptural type

type fusion

type design.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Assess the ways in which type impacts on visual communication through historical and contemporary research 
Research and evaluate the range of detailed factors that impact on the successful use of typography 
Explore relationships between typographic form and related imagery across electronic and traditional formats 
Analyse own approach to typography in the context of research 
Explore and extend the potential of typography in own design practice 
Investigate the ways that typography influences meaning at a detailed level 
Analyse the interactions between text and other visual components in complex bodies of information 
Experiment with the expressive potential of type 
Evaluate typography in the context of current and emerging technologies in design practice 
Apply a highly developed command of typography to the needs of complex design projects 
Work effectively with complex, varied and large amounts of type 
Control typography hierarchy and systems within complex applications 
Create specialised type to meet particular design needs, including dynamic and sculptural type 
Develop typography for 2-D, 3-D and virtual applications 
Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design 

Forms

Assessment Cover Sheet

CUVGRD603A - Extend typographic design expertise
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUVGRD603A - Extend typographic design expertise

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: