Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CUVGRD604A Mapping and Delivery Guide
Develop and execute advertising concepts
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | CUVGRD604A - Develop and execute advertising concepts |
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Description | This unit describes the performance outcomes, skills and knowledge required to independently create effective advertising by combining creative and technical graphic design expertise with an understanding of advertising and consumer behaviour. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | Graphic designers work in many different industry contexts. They may be employed in graphic design studios, commercial printing companies, advertising agencies, book and magazine publishers, television stations or in the marketing division of any business. Graphic designers also frequently offer their services on a freelance basis.In this unit graphic designers create advertisements for use in a range of different media. The designer creates the visual concepts for advertisements and depending on the work context, may or may not be responsible for integrating other content such as text, sound or interactivity to produce completed advertisements.Although designers at this level work with a high degree of autonomy, they are still likely to be members of a collaborative creative team. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Not applicable. | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Interpret creative briefs |
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Element: Evaluate the context for advertising work |
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Element: Generate and assess advertising ideas |
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Element: Develop designs for advertising |
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Element: Finalise advertising designs |
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Element: Evaluate effectiveness of advertisements |
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