Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CUVPHI506A Mapping and Delivery Guide
Produce commercial photoimages
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | CUVPHI506A - Produce commercial photoimages |
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Description | This unit describes the performance outcomes, skills and knowledge required to produce commercial photoimaging products for art directors and direct clients.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to the production of commercial photoimaging products by advertising, architectural, commercial, fashion and industrial photographers. Working with limited/no supervision, commercial photographers usually respond to closed or open briefs supplied by art directors or direct clients. A normal commercial workflow requires liaison with designers, graphic designers, advertising agency creatives, art directors, post-production and pre-press coordinators. Commercial photographers are often responsible for supervising others (e.g. assistants).This unit requires the application of skills and knowledge in order to respond to a brief, prepare quotes, plan/prepare shoots, process/optimise images, supply images to clients, bill clients and liaise/consult with a range of associated and allied persons, workteams, government agencies and private enterprises. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | The following units or demonstrated equivalence are required prior to undertaking this unit:CUVDES04A Integrate colour theory and design processes in response to a briefCUVPHI04A Apply photoimaging lighting techniquesCUVPHI05A Use a 35mm SLR camera or digital equivalentCUVPHI06A Plan and carry out image capture in response to a briefCUVPHI07A Process photoimages to work print/file stageCUVPHI08A Enhance, manipulate and output photoimages. | ||
Competency Field | Design and Visual Communication - Photoimaging |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Establish and define requirements for a range of commercial projects. |
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Element: Prepare for shoot. |
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Element: Shoot images, proof and optimise work to client specifications. |
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Element: Wrap up and review shoot. |
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