Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUVPHI512A Mapping and Delivery Guide
Make illustrative images for publication and display

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUVPHI512A - Make illustrative images for publication and display
Description This unit describes the performance outcomes, skills and knowledge required to produce illustrative photoimaging images for publication and display.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to the production of images which are intended as visual communicators of concepts, ideas and factual information in order to invoke emotive responses in the viewer. These images are destined for use in a wide range of publishing and display environments, including scientific, technical, book and magazine publication, promotion and the internet.Working with limited/no supervision, illustrative photographers occasionally work with creative personnel, including agents, content specialists, editors, publishers, art directors, pre-press specialists, designers and clients. Illustrative photographers are sometimes responsible for supervising others (e.g. assistants).This unit requires the application of skills and knowledge in order to respond to, conceptualise and interpret a brief, plan/prepare shoots, process/optimise images, supply image and/or integrated presentation product to clients and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprises.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites The following units or demonstrated equivalence are required prior to undertaking this unit:CUVDES04A Integrate colour theory and design processes in response to a briefCUVPHI04A Apply photoimaging lighting techniquesCUVPHI05A Use a 35mm SLR camera or digital equivalentCUVPHI06A Plan and carry out image capture in response to a briefCUVPHI07A Process photoimages to work print/file stage.
Competency Field Design and Visual Communication - Photoimaging
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Establish and define requirements for a range of illustration projects.
  • Evaluate requirements for a range of illustrative photoimaging projects.
  • Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
  • Clarify sample layouts/other visual references with appropriate person/s.
  • Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
  • Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
  • Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
  • Make agreement and complete contract with client.
       
Element: Prepare for shoot.
  • Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.
  • Establish a range of designs for products and content of product within the shoot context and confirm with client.
  • Consider shoot requirements and make test shots to refine designs for creative product.
  • Liaise with associated professionals for establishing publication or presentation arrangements.
  • Investigate site-specific OHS, licence and permit requirements.
  • Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories.
  • Prepare shoot management timelines and make appropriate shoot preparations.
       
Element: Shoot images, proof and optimise work to client specifications.
  • Capture images within shoot context.
  • Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
  • Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
  • Optimiseimages and output creative product to agreed client specifications using industry standards
  • Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
  • Prepare invoice/account for client.
  • Deliver completed images/creative product to client with invoice/account and copy of licence and confirm client satisfaction.
       
Element: Wrap up and review shoot.
  • Check and reinstate equipment, studio and props.
  • Catalogue and archive images/creative product appropriately.
  • Maintain contractual and financial records for business and taxation purposes.
  • Review client response and personal performance within shoot context.
  • Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to apply a typical workflow in illustrative photoimaging professional practice

ability to apply business, coordination and negotiation skills to own photoimaging practice

ability to apply problem solving activities arising from the creative process

ability to apply technical and imaging skills, including capturing/optimising illustrative images

ability to interact and liaise with clients and associated professionals.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of photoimaging production equipment employed in an illustrative context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)

access to a range of locations and studios for illustrative photoimaging shoots

access to sources of information to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging

opportunity for collaboration with or in allied industries (e.g. designers, scientists, educationalists, advertisers, pre-press specialists, processing labs/printers, bookbinders, publishers and presentation specialists)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate applying a typical workflow in illustrative photoimaging professional practice

case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging

participation in/observation of professional design, advertising and photography/photoimaging award/s

review of photoimaging products against illustrative industry standards and service specifications.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHI514A Employ colour management in a digital imaging workplace.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills:

photoimaging skills sufficient to:

archive, maintain and manage film and digital assets

create/optimise files and film to illustrative photoimaging industry standards

exhibit, transport and display photoimaging products in an illustrative context

use an extended range of photoimaging, design and allied technologies within the illustrative environment

research skills sufficient to:

access information on all aspects associated with a illustrative shoot

compare contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging

maintain professional practice arrangements for illustrative photoimaging

obtain necessary permits and licences to operate ancillary equipment and work in special locations

critical thinking skills sufficient to:

recognise/address barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to develop and interpret business documents and contracts

numeracy skills sufficient to:

develop and use complex spreadsheets

maintain contractual/financial records for business/taxation purposes

prepare budgets, quotations and invoices for clients

communication skills sufficient to:

engage with clients, subjects, professionals in a meaningful and respectful way

establish/nourish industry links with clients, contractors and employees

explain and describe work practices and methods

negotiate prices/fair exchange of services with clients and project stakeholders

negotiate/relate with clients, models, creative teams and project stakeholders

resolve complaints and disputes

work effectively with diversity and deal empathetically with subjects

learning skills sufficient to:

learn the operation of ancillary equipment

review personal performance within shoot context

upgrade knowledge required to work in varied locations of illustrative imaging

planning and organising skills sufficient to:

coordinate activities of models, assistants, creative and production teams

interpret and respond to photoimaging briefs

organise shoots on location/in studio and prepare shoot management timelines

problem solving skills sufficient to identify/rectify equipment malfunction/failure

teamwork skills sufficient to work with a production team

technology skills sufficient to check and reinstate equipment, studio and props.

Required knowledge:

business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits)

selection, testing and evaluation of technology to ascertain suitability for illustrative production purposes

the broad illustrative photoimaging environment (e.g. scientific, technical, book and magazine publication, promotion, how illustrative image products are utilised)

traditions and contemporary issues that inform illustrative photoimaging practice

working with government institutions/regulations relating to the illustrative photoimaging environment.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Illustrative photoimaging projects may include:

book and magazine covers

CD sleeves and covers

creation of 'visual identity' images for commercial use

design and capture of images for training materials (print and online)

images for billboard signage

images for display panels, conferences, trade displays and corporate promotions

images for murals/commercial interior decoration

scientific and/or technical subjects.

Sources of information may include:

contemporary media (newspapers, television, magazines)

exhibitions

internet sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars, conferences.

Appropriate person/s may include:

members of relevant professional associations

mentors/peers

practising illustrative photographers, photoimagists or members of allied fields.

Client may include:

arts professional organisations

commissioning agent

community organisations

government institutions

marketing and promotion professionals

scientific professionals

self-commissioned.

Shoot responsibilities may include:

check estimate against budget and make necessary adjustments to date, props, location, talent

confirm budget with client

confirm legal aspects of the shoot (e.g. copyright, licensing issues and intellectual property rights)

control the creative product and the shoot

negotiate and sign contract

pay bills of third party suppliers/service providers

receive purchase order from client

select and hire model/s

select locations, props, backgrounds

send confirmation/quotation to client and include:

cover note

creative fee and usage

duration, media and region

terms and conditions

sign-off on creative product.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

layout references

model/s, props, backgrounds and hire options for equipment

photoimaging lighting:

ambient

mixed lighting

supplementary (electronic flash/tungsten/fluorescent/other)

processing and pre-press requirements for image work created

production team

assistant

post-production coordinator/s

studio, location (internal/external)

technical considerations based on the technical requirements of the shoot

the creative product (how it is to be used/what the client specifies)

the overall 'look' and 'feel' required to satisfy the requirements of the brief

timelines for stages of illustrative workflow

transportation of equipment.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management

insurance (personal public risk, accident and sickness, equipment, completed creative product transportation and storage)

licences and permits

model and property releases

OHS

project budget management.

Shoot context may include:

application of teamwork and management skills conducive to a creative environment

format/orientation of image

pre-press specifications

service being supplied

style or concept required in creative product

technical requirements of creative product

timelines.

Creative product may include:

digital files for use on the internet or for inclusion in personal digital media presentations/documents

DVDs and digital media presentations

images for publication and display in/on:

billboards

books

educational materials

exhibitions

magazines and newspapers

scientific and/or technical publications

websites

marketing and promotional materials (e.g. posters)

mounted and or framed print/s

photoimages and photomontages.

Shoot preparations may include:

assemble and check all equipment

brief assistants/members of creative team

conceptualise involvement in creative process

confirm time/place/requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Production team may include:

assistants for:

camera equipment

digital systems

content specialists and professionals

post-production coordinator/s

pre-press specialists

set builders

stylists.

Optimise images may include:

process RAW/JPEG files

digital files as required by the industry and pre-press standards for output:

bit depth

colour space

digital asset management

file dimensions/size in pixels

file format (e.g. JPEG, TIFF, PSD, PDF)

file naming, metadata, captions and inclusion of file information data

multiple file formats

uncompressed/compressed files

maintain quality/integrity of the digital data

retouch, enhance, photo-montage (as requested)

transfer media (e.g. CD, DVD, internet).

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Evaluate requirements for a range of illustrative photoimaging projects. 
Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects. 
Clarify sample layouts/other visual references with appropriate person/s. 
Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects. 
Meet with client to confirm shoot responsibilities and refine/define shoot requirements. 
Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate. 
Make agreement and complete contract with client. 
Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s. 
Establish a range of designs for products and content of product within the shoot context and confirm with client. 
Consider shoot requirements and make test shots to refine designs for creative product. 
Liaise with associated professionals for establishing publication or presentation arrangements. 
Investigate site-specific OHS, licence and permit requirements. 
Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories. 
Prepare shoot management timelines and make appropriate shoot preparations. 
Capture images within shoot context. 
Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances. 
Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection. 
Optimiseimages and output creative product to agreed client specifications using industry standards 
Prepare work for electronic/physical dispatch and presentation/publication within the shoot context. 
Prepare invoice/account for client. 
Deliver completed images/creative product to client with invoice/account and copy of licence and confirm client satisfaction. 
Check and reinstate equipment, studio and props. 
Catalogue and archive images/creative product appropriately. 
Maintain contractual and financial records for business and taxation purposes. 
Review client response and personal performance within shoot context. 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot. 

Forms

Assessment Cover Sheet

CUVPHI512A - Make illustrative images for publication and display
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Assessment Record Sheet

CUVPHI512A - Make illustrative images for publication and display

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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