CUVPHI527A - Make illustrative images for publication and display Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CUVPHI527A Mapping and Delivery Guide Make illustrative images for publication and display
Version 1.0 Issue Date: April 2024
Qualification
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Unit of Competency
CUVPHI527A - Make illustrative images for publication and display
Description
This unit describes the performance outcomes, skills and knowledge required to produce illustrative photo images for publication and display.
Employability Skills
This unit contains employability skills.
Learning Outcomes and Application
This unit applies to the production of images that are intended to visually communicate concepts, ideas and factual information in order to invoke emotive responses in the viewer. These images are destined for use in a wide range of publishing and display environments, including scientific, technical, book and magazine publications, promotion and the internet.Working with limited or no supervision, illustrative photographers occasionally work with creative personnel, including agents, content specialists, editors, publishers, art directors, pre-press specialists, designers and clients. Illustrative photographers are sometimes responsible for supervising others (e.g. assistants).This unit requires the application of skills and knowledge in order to respond to, conceptualise and interpret a brief or plan and prepare shoots, process and optimise images, supply image and/or integrated presentation product to clients, and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprises.
Duration and Setting
X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners
Student Learning Resources
Handouts Activities
Slides PPT
Assessment 1
Assessment 2
Assessment 3
Assessment 4
Elements of Competency
Performance Criteria
Element: Establish and define requirements for a range of illustration projects
Evaluate requirements for a range of illustrative photo imaging projects
Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar illustrative photo imaging projects
Clarify sample layouts and other visual references with appropriate people
Prepare job, creative fee and usage estimates for a range of illustrative photo imaging projects
Meet with client to confirm shoot responsibilities and define or refine shoot requirements
Prepare terms and conditions and quotation for shoot according to client deadlines and check against initial estimate
Make agreement and complete contract with client
Element: Prepare for shoot
Research and adopt professional practice arrangements for shoot and confirm with appropriate people
Establish a range of designs for products and content of product within the shoot context and confirm with client
Consider shoot requirements and make test shots to refine designs for creative product
Liaise with associated professionals for establishing publication or presentation arrangements
Investigate site-specific OHS, licence and permit requirements
Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories
Prepare shoot management timelines and make appropriate shoot preparations
Element: Shoot images, proof and optimise work to client specifications
Capture images within shoot context
Confirm with agency/client any changes that occur during the shoot that may lead to cost variances
Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
Optimise images and output creative product to agreed client specifications using industry standards
Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
Prepare invoice or account for client
Deliver completed images/creative product to client with invoice or account and copy of licence and confirm client satisfaction
Element: Wrap up and review shoot
Check and reinstate equipment, studio and props
Catalogue and archive images/creative product appropriately
Maintain contractual and financial records for business and taxation purposes
Review client response and personal performance within shoot context
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in illustrative photo imaging professional practice
apply business, coordination and negotiation skills to own photo imaging practice
apply problem-solving activities arising from the creative process
apply technical and imaging skills, including capturing and optimising illustrative images
interact and liaise with clients and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment employed in an illustrative context, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for illustrative photo imaging shoots
sources of information to research contemporary styles and conceptual and aesthetic approaches to illustrative photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as designers, scientists, educationalists, advertisers, pre-press specialists, processing labs/printers, bookbinders, publishers and presentation specialists
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in illustrative photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging
participation in and observation of professional design, advertising and photography/photo imaging awards
review of photo imaging products against illustrative industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work
CUVPHI529A Employ colour management in a digital imaging workplace.
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
photo imaging skills to:
archive, maintain and manage film and digital assets
create and optimise files and film to illustrative photo imaging industry standards
exhibit, transport and display photo imaging products in an illustrative context
use an extended range of photo imaging, design and allied technologies within the illustrative environment
research skills to:
access information on all aspects associated with an illustrative shoot
compare contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging
maintain professional practice arrangements for illustrative photo imaging
obtain necessary permits and licences to operate equipment and work in special locations
critical thinking skills to:
recognise and address barriers to effective photo imaging workflow
reflect on and analyse own performance
literacy skills to develop and interpret business documents and contracts
numeracy skills to:
develop and use complex spreadsheets
maintain contractual and financial records for business and taxation purposes
prepare budgets, quotations and invoices for clients
communication skills to:
engage with clients, subjects and professionals in a meaningful and respectful way
establish and nourish industry links with clients, contractors and employees
explain and describe work practices and methods
negotiate prices and fair exchange of services with clients and project stakeholders
negotiate with and relate to clients, models, creative teams and project stakeholders
resolve complaints and disputes
work effectively with diversity and deal empathetically with subjects
learning skills to:
learn the operation of equipment
review personal performance within shoot context
upgrade knowledge required to work in varied locations of illustrative imaging
planning and organising skills to:
coordinate activities of models, assistants, and creative and production teams
interpret and respond to photo imaging briefs
organise shoots on location or in studio and prepare shoot management timelines
problem-solving skills to identify and rectify equipment malfunction or failure
teamwork skills to work with a production team
technology skills to check and reinstate equipment, studio and props.
Required knowledge
nature of broad illustrative photo imaging environment, including scientific, technical, book and magazine publication, promotion, and how illustrative image products are used
business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
procedures for selecting, testing and evaluating technology to determine its suitability for illustrative production purposes
traditions and contemporary issues that inform illustrative photo imaging practice
procedures for working with government institutions and regulations relating to the illustrative photo imaging environment.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Illustrative photo imaging projects may include:
book and magazine covers
CD sleeves and covers
creation of ‘visual identity’ images for commercial use
design and capture of images for training materials (print and online)
images for billboard signage
images for display panels, conferences, trade displays and corporate promotions
images for murals and commercial interior decoration
scientific and technical subjects.
Sources of information may include:
contemporary media, such as newspapers, television and magazines
exhibitions
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Appropriate people may include:
members of relevant professional associations
mentors and peers
practising illustrative photographers, photo imagists and members of allied fields.
Client may include:
arts professional organisations
commissioning agent
community organisations
government institutions
marketing and promotion professionals
scientific professionals
self-commissioned.
Shoot responsibilities may include:
check estimate against budget and make necessary adjustments to date, props, location and talent
confirm budget with client
confirm legal aspects of the shoot, such as copyright, licensing issues and intellectual property rights
control the creative product and the shoot
negotiate and sign contract
pay bills of third-party suppliers and service providers
receive purchase order from client
select and hire models
select locations, props and backgrounds
send confirmation and quotation to client and include:
cover note
creative fee and usage
duration, media and region
terms and conditions
sign off on creative product.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
creative product:
how it is to be used
what the client specifies
hire options for equipment
layout references
models, props and backgrounds
overall look and feel required to satisfy requirements of brief
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
processing and pre-press requirements for image work created
production team:
assistants
post-production coordinators
studio or internal/external location
technical considerations based on the technical requirements of the shoot
timelines for stages of illustrative workflow
transportation of equipment.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management
insurance, including personal, public risk, accident and sickness, equipment, completed creative product transportation and storage
licences and permits
model and property releases
OHS
project budget management.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
format and orientation of image
pre-press specifications
service being supplied
style or concept required in creative product
technical requirements of creative product
timelines.
Creative product may include:
digital files for use on the internet or for inclusion in personal digital media presentations and documents
DVDs and digital media presentations
images for publication and display in or on:
billboards
books
educational materials
exhibitions
magazines and newspapers
scientific and technical publications
websites
marketing and promotional materials, such as posters
mounted or framed prints
photo images and photomontages.
Shoot preparations may include:
assemble and check all equipment
brief assistants and other members of creative team
conceptualise involvement in creative process
confirm time, place and requirements for all aspects of the shoot that will be supplied by others
undertake weather check for location shoots.
Production team may include:
assistants for:
camera equipment
digital systems
content specialists and professionals
post-production coordinators
pre-press specialists
set builders
stylists.
Optimise images may include:
digital files as required by the industry and pre-press standards for output:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format, such as:
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, metadata, captions and inclusion of file information data
multiple file formats
uncompressed and compressed files
maintain quality and integrity of the digital data
process RAW/JPEG files
retouch, enhance and photomontage as requested
transfer media, such as CD, DVD and internet.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice
Yes
No
Comments/feedback
Evaluate requirements for a range of illustrative photo imaging projects
Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar illustrative photo imaging projects
Clarify sample layouts and other visual references with appropriate people
Prepare job, creative fee and usage estimates for a range of illustrative photo imaging projects
Meet with client to confirm shoot responsibilities and define or refine shoot requirements
Prepare terms and conditions and quotation for shoot according to client deadlines and check against initial estimate
Make agreement and complete contract with client
Research and adopt professional practice arrangements for shoot and confirm with appropriate people
Establish a range of designs for products and content of product within the shoot context and confirm with client
Consider shoot requirements and make test shots to refine designs for creative product
Liaise with associated professionals for establishing publication or presentation arrangements
Investigate site-specific OHS, licence and permit requirements
Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories
Prepare shoot management timelines and make appropriate shoot preparations
Capture images within shoot context
Confirm with agency/client any changes that occur during the shoot that may lead to cost variances
Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
Optimise images and output creative product to agreed client specifications using industry standards
Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
Prepare invoice or account for client
Deliver completed images/creative product to client with invoice or account and copy of licence and confirm client satisfaction
Check and reinstate equipment, studio and props
Catalogue and archive images/creative product appropriately
Maintain contractual and financial records for business and taxation purposes
Review client response and personal performance within shoot context
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Forms
Assessment Cover Sheet
CUVPHI527A - Make illustrative images for publication and display
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
CUVPHI527A - Make illustrative images for publication and display
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent