Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CUVPHI528A Mapping and Delivery Guide Plan, capture and exploit stock photo images
Version 1.0 Issue Date: April 2024
Qualification
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Unit of Competency
CUVPHI528A - Plan, capture and exploit stock photo images
Description
This unit describes the performance outcomes, skills and knowledge required to produce self-commissioned stock photo images.
Employability Skills
This unit contains employability skills.
Learning Outcomes and Application
This unit applies to the production of images that are self-commissioned by the photographer/photo imagist. Stock image photographers are often responsible for supervising others (e.g. assistants).This unit requires the application of skills and knowledge in order to research possible subjects or locations suitable for stock photo imaging; conceptualise and create images of a specialised nature suitable for a broad range of uses; plan and prepare for shoots; undertake post-shoot processing and image product optimisation; supply images to image banks, libraries and visual resource management organisations; and liaise or consult with a range of associated and allied persons, work teams, government agencies and private enterprise.
Duration and Setting
X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners
Student Learning Resources
Handouts Activities
Slides PPT
Assessment 1
Assessment 2
Assessment 3
Assessment 4
Elements of Competency
Performance Criteria
Element: Develop concepts for the creation of stock images
Research sources of information for contemporary styles and conceptual or aesthetic approaches for possible purchasers of images
Evaluate, test and refine the technical requirements for a range of stock photo imaging projects and confirm with appropriate people
Prepare pricing schedules, business documents, quotes, accounts and invoices where applicable
Element: Prepare for the creation of stock images
Research and adopt professional practice arrangements for shoots
Consider shoot requirements and make test shots to refine skills for shoots
Prepare shoot management timelines and make appropriate shoot preparations
Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects
Element: Shoot images and optimise work to anticipated client specifications
Capture stock images to the preconceived style and content within shoot context
Check and reinstate equipment
Optimise images and output creative product to possible end-user specifications using industry standards
Label and archive images/creative product appropriately
Element: Market images and review project
Place images into a commercial environment where sales can be made to end-users, and make direct contact with possible purchaser of images
Maintain contractual and financial records for business and taxation purposes
Review response from potential clients and/or image broker
Review personal performance within shoot context
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in stock photo imaging professional practice
interact and liaise with potential clients, image brokers and associated professionals
apply business, coordination and negotiation skills to own photo imaging work practices
apply technical and imaging skills, including capturing and optimising stock images.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for stock photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as designers, sports people, researchers, field scientists, tour operators and business owners
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in stock photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging
participation in or observation in professional photo imaging awards
review of stock image products against industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work.
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
photo imaging skills to:
create meaningful images in private and public spaces in a respectful manner
optimise and create files and film to stock photo imaging industry standards
use industry-standard digital media, design and presentation technologies
research skills to:
compare contemporary styles and conceptual or aesthetic approaches to stock photo imaging
maintain professional practice arrangements for stock photo imaging
critical thinking skills to:
recognise and address barriers to effective photo imaging workflow
reflect on and analyse own performance
literacy skills to develop and interpret business documents and contracts
numeracy skills to:
maintain contractual and financial records for business and taxation purposes
prepare budgets, pricing schedules, quotations and invoices for clients
communication skills to:
engage with clients in a meaningful way and explain and describe work practices
establish and nourish industry links with suppliers, contractors and employees
liaise with clients/image brokers and make business presentations
negotiate prices and fair exchange of services with clients and project stakeholders
negotiate successful contracts and work agreements with clients
negotiate with and relate to clients, models, creative teams and project stakeholders
recognise and overcome tension and nervousness in subjects
resolve complaints and disputes
speak at marketing and networking opportunities
work effectively with diversity and deal empathetically with subjects
learning skills to review personal performance within shoot context
planning and organising skills to:
interpret and respond to photo imaging briefs
coordinate activities of models, assistants, and creative and production teams
organise shoots on location and in studio and prepare shoot management timelines
problem-solving skills to identify and rectify equipment malfunction or failure
teamwork skills to work with a production team
technology skills to check and reinstate equipment.
Required knowledge
business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
relationship between practitioner and professional bodies and associations
procedures for selecting, testing and evaluating technology to determine its suitability for stock production purposes
products and practices of stock photo imaging environment, including practices and products
traditions and contemporary issues that inform stock photo imaging practice
working with government institutions and regulations relating to stock photo imaging practice.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sources of information may include:
contemporary media, such as newspapers, television, magazines
image sourcing agencies, image banks and libraries
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Technical requirements may include:
location requirements:
aerial photography
remote or urban photography
terrestrial specialised locations, such as deserts; jungles; oceans, lakes and seas; and polar or ice and snow regions
models, assistants, support crew and guides
personnel needs
specialist equipment requirements:
batteries and power generation
high-speed cameras
survival gear
telescopes and microscopes
underwater cameras.
Stock photo imaging projects may include:
billboard signage
book and magazine covers
business
CD sleeves and covers
cultural activities and events
current news topics
display panels for conferences, trade displays and corporate promotions
landscape
lifestyles
murals for commercial interior decoration
natural history
print and online training materials
public figures
representation of society and/or demographics
sport
underwater
visual identity images for commercial use.
Appropriate people may include:
members of relevant professional associations
mentors and peers
practising stock photographers/photo imagists and members of allied fields.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
creative product transportation and storage
financial management and GST
insurance, including personal, public risk, accident and sickness, equipment
licences and permits
model and property releases
OHS
project budget management.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
creative product:
how it is to be used
what the client specifies
hire options for equipment
models, props and backgrounds
overall look and feel to satisfy requirements of brief or style or shoot context
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
assistant
post-production coordinators
processing requirements for image work created
production team
studio or internal/external location
technical considerations arising from the technical requirements of shoot
timelines for stages of stock workflow
transportation of equipment.
Shoot preparations may include:
assembling and checking all equipment
briefing assistants and other members of creative team
involvement in concept development phase of creative process
confirming time, place and requirements for all aspects of the shoot that will be supplied by others
undertaking weather checks for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
colour management specifications
format and orientation of image
provision of innovative suggestions and options to improve:
creative product
service being supplied
shoot personnel, including:
park rangers
tour operators and guides
dive masters
pilots
assistants
location scouts
technical requirements of creative product
timelines.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format, such as:
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media, such as CD, DVD and internet
uncompressed and compressed files
maintaining quality and integrity of the digital data
processing RAW/JPEG files
retouch, enhance and photomontage as requested.
Creative product may include:
photo images and photomontages:
digital files
DVDs and digital media presentations.
Commercial environment may include:
image broker
image library
making direct contact with potential clients
self-publishing or merchandising.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice
Yes
No
Comments/feedback
Research sources of information for contemporary styles and conceptual or aesthetic approaches for possible purchasers of images
Evaluate, test and refine the technical requirements for a range of stock photo imaging projects and confirm with appropriate people
Prepare pricing schedules, business documents, quotes, accounts and invoices where applicable
Research and adopt professional practice arrangements for shoots
Consider shoot requirements and make test shots to refine skills for shoots
Prepare shoot management timelines and make appropriate shoot preparations
Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects
Capture stock images to the preconceived style and content within shoot context
Check and reinstate equipment
Optimise images and output creative product to possible end-user specifications using industry standards
Label and archive images/creative product appropriately
Place images into a commercial environment where sales can be made to end-users, and make direct contact with possible purchaser of images
Maintain contractual and financial records for business and taxation purposes
Review response from potential clients and/or image broker
Review personal performance within shoot context
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Forms
Assessment Cover Sheet
CUVPHI528A - Plan, capture and exploit stock photo images
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
CUVPHI528A - Plan, capture and exploit stock photo images
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent