Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

ICAD4209B Mapping and Delivery Guide
Write content for web pages

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency ICAD4209B - Write content for web pages
Description This unit defines the competency required to write concise, clear and relevant content for web pages on behalf of a client.The following units are linked and form an appropriate cluster:ICAA4142C Design a website to meet technical requirementsICAW4027B Relate to clients on a business levelICAI4189B Ensure website content meets technical protocols and standardsICAT4194B Ensure basic website securityICAT4195B Ensure dynamic website securityNo licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine site content requirements
  • Identify customer information needs with reference to audience, site functionality and client requirements
  • Confirm site purpose and functionality with reference to client specification
  • Identify content channels and format as part of clientrequirements
  • Identify relevant templates and style guides
  • Identify relevant content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality
  • Negotiate alterations to site design, as required by the content and client requirements
       
Element: Write site content
  • Generate content in accordance with content and clientrequirements
  • Ensure that content is easily and conveniently accessible and visible and that information is clear, understandable and flows in a logical pattern or is grouped logically
  • Edit content with reference to audience needs, site functionality, content and client requirements
       
Element: Upload content
  • Log into server site using either administrative or anonymous file transfer protocol in preparation for upload
  • Launch transfer file transfer protocol client and navigate to destination directory, either graphically or by using a command line interface
  • Store and order files according to logical design and user needs, using accepted file extension scheme
  • Demonstrate operation in closed contention mode
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

Assessment must confirm the ability to develop and upload quality content for a website that meets audience and client needs.

To demonstrate competency in this unit the person will require access to:

Style guides and templates where they exist

Website specifications

Copy edit resources

Culturally reviewed content

Word processing and web development software

Context of and specific resources for assessment

Writing for an internet-based audience is different from traditional writing for local, state or national wide audiences.

Visitors to a website may be from other countries and these readers may have different perspectives and interpretations on website information offered than more local audiences. Care should be particularly exercised when determining content and style to avoid offering offensive or culturally insensitive content.

Writing for the internet entails the examination of proposed content for the website, gathering feedback on content and making judgements on content suitability.

Depending on complexity of content, basic knowledge and skills would prepare a person to perform in a range of activities where there is a clearly defined range of contexts for the website.

The breadth, depth and complexity of knowledge and skills in this competency would cover a broad range of varied activities or application in a wider variety of contexts most of which are complex and non-routine. Leadership and guidance would be involved when organising activities of self and others as well as contributing to technical solutions of a non-routine or contingency nature.

Assessment must ensure:

Performance of a broad range of skilled applications including the requirement to evaluate and analyse current practices, develop new criteria and procedures for performing current practices and provision of some leadership and guidance to others in the application and planning of the skills would be characteristic.

Applications may involve responsibility for, and limited organisation of, others.

Method of assessment

The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1.

Competency in this unit should be assessed using summative assessment to ensure consistency of performance in a range of contexts. This unit can be assessed either in the workplace or in a simulated environment. However, simulated activities must closely reflect the workplace to enable full demonstration of competency.

Assessment will usually include observation of real or simulated work processes and procedures and/or performance in a project context as well as questioning on underpinning knowledge and skills. The questioning of team members, supervisors, subordinates, peers and clients where appropriate may provide valuable input to the assessment process. The interdependence of units for assessment purposes may vary with the particular project or scenario.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

ICAA4142C Design a website to meet technical requirements

ICAW4027B Relate to clients on a business level

ICAI4189B Ensure website content meets technical protocols and standards

ICAT4194B Ensure basic website security

ICAT4195B Ensure dynamic website security

An individual demonstrating this competency would be able to:

Demonstrate understanding of a broad knowledge base incorporating some theoretical concepts

Apply solutions to a defined range of unpredictable problems

Identify and apply skill and knowledge areas to a wide variety of contexts, with depth in some areas

Identify, analyse and evaluate information from a variety of sources

Take responsibility for own outputs in relation to specified quality standards

Take limited responsibility for the quantity and quality of the output of others

Additionally, an individual demonstrating this competency would be able to:

Write in a manner which recognises cultural differences, diversity and people with special needs

Demonstrate some theoretical knowledge of website content creation

Apply a range of well-developed skills in communication and negotiation

Apply known solutions to a variety of predictable problems

Perform a range of writing skills where some discretion and judgement is required

Interpret available information using discretion and judgement

Take responsibility for culturally sensitive writing

Maintain knowledge of industry products and services


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

Writing in a concise and logical manner applying principles of plain English

Identifying and understanding potentially diverse target audience needs

Writing with consideration for a variety of cultures

Writing with consideration for people with special needs

Analysing audience needs

Identifying relevant content

Determining appropriate content channels and formats

Awareness of, and ability to manage, design elements (e.g. visual composition) in order to heighten the impact on or promote effective communication with, the intended audience

Required knowledge

Content features, such as clarity, ease of viewing (e.g. how much scrolling is required to view the site), readability and how intuitive or logical the navigation is from one content detail to the next

The functions and features of micro-content elements (e.g. headings, highlighted words, link text)

Relationship between content and site design (e.g. giving the website a look in harmony with or adopting the corporate style)

Functions and features of style guides (e.g. using cascading style sheets)

Web design and usability (e.g. finding a balance between visual impact elements and speed of downloads)

Copyright and intellectual property legislation and application principles (e.g. adopting the Harvard method for content/document referencing or the protocols for seeking permission to use from authors and sources

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Client requirements may be in reference to:

business

system

style

organisational policies

network

people in the organisation

File transfer protocol client may include but is not limited to:

commercial software applications

organisation-specific software

packaged software

in-house or customised software

Client may include but is not limited to:

internal departments

external organisations

individual people

internal employees

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify customer information needs with reference to audience, site functionality and client requirements 
Confirm site purpose and functionality with reference to client specification 
Identify content channels and format as part of clientrequirements 
Identify relevant templates and style guides 
Identify relevant content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality 
Negotiate alterations to site design, as required by the content and client requirements 
Generate content in accordance with content and clientrequirements 
Ensure that content is easily and conveniently accessible and visible and that information is clear, understandable and flows in a logical pattern or is grouped logically 
Edit content with reference to audience needs, site functionality, content and client requirements 
Log into server site using either administrative or anonymous file transfer protocol in preparation for upload 
Launch transfer file transfer protocol client and navigate to destination directory, either graphically or by using a command line interface 
Store and order files according to logical design and user needs, using accepted file extension scheme 
Demonstrate operation in closed contention mode 

Forms

Assessment Cover Sheet

ICAD4209B - Write content for web pages
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

ICAD4209B - Write content for web pages

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: