Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

ICPPP311B Mapping and Delivery Guide
Develop a detailed design concept

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency ICPPP311B - Develop a detailed design concept
Description This unit describes the performance outcomes, skills and knowledge required to develop a complex graphic design.This unit describes the performance outcomes, skills and knowledge required to develop a complex graphic design.
Employability Skills This unit contains Employability Skills.This unit contains Employability Skills.
Learning Outcomes and Application The unit applies to operators taking some responsibility for a design brief.This unit outlines the skills required to render a graphic design based on the design brief and to produce a finished complex artwork. The unit applies to operators taking some responsibility for a design brief.This unit outlines the skills required to render a graphic design based on the design brief and to produce a finished complex artwork.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites ICPPP211B Develop a basic design conceptICPPP211B Develop a basic design concept
Competency Field Pre-pressPre-press
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine brief specifications
  • Communicate with the client to confirm the requirements of the brief as required
  • Job details are accurately documented according to enterprise policies and procedures
       
Element: Render a graphic design
  • The client's requirements are translated into a design concept that accords with the brief
  • Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief
  • A unique graphic design concept is rendered electronically or manually to conform to the brief
  • The rendered graphic design is assessed for printing feasibility according to the requirements of the brief
  • A visual is produced showing position and fit of design elements to document the design layout
       
Element: Produce a dummy
  • A range of visual interpretations of the brief are made to present options to the client
  • Text and images are graphically presented to conform to the grid layout
  • Basic imposition is calculated to suit printing and binding processes
  • A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design
       
Element: Produce complex finished artwork
  • A design concept is structured step by step to conform to the brief and to fit a grid format
  • Appropriate type styles are selected to conform to the client brief and the printing substrate
  • Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief
  • Images are selected to conform to the client brief and the end use
  • Colours are selected and combined effectively using overlays to conform to the client brief and the end use
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Knowledge and Skills, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

Client requirements are accurately reflected in the design concept. The final design combines type, lines, tones, colours and images in a manner that meets the design brief and reproduction requirements

The underlying skill of designing a detailed layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes

Demonstrate an ability to find and use information relevant to the task from a variety of information sources

Prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of the client brief, enterprise standards and listed performance criteria

Context of and specific resources for assessment

Assessment must ensure:

assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment

it is expected that special purpose tools, equipment and industry software packages will be used where appropriate

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

REQUIRED KNOWLEDGE AND SKILLS

The following knowledge must be assessed as part of this unit:

Technical requirements for preparing art for printing or electronic output

What are the parameters of the job for which this artwork is being prepared?

What instruments, materials and computer equipment will be used in producing this artwork?

How is colour used for effect and harmony?

What is the colour composition of white light?

Describe colour wheel elements and the use of the Pantone Matching System.

What effect does the selection of a print or electronic output system have on the preparation of artwork?

Basic design principles and use of instruments, materials and CAD programs

Describe the method for making or revising a layout.

What basic design principles are used in the preparation of layouts?

How do you vary format, size, style and preparation of artwork when using computer equipment for layouts/colour roughs?

What is a CAD program and how could such a program aid the work of a designer?

Use of camera, scanner and computer equipment

What OHS concerns are there when using cameras or computers?

Describe the production of bromides using a process camera and contact frame.

Describe the diffusion transfer process for producing bromides.

What is your understanding of the operation of mono laser printers and resolution output?

How do you calculate proportional enlargement and reduction?

Describe the process of drawing line, borders and corners using drawing instruments or a computer or digitiser.

Evaluating artwork and its suitability for printing

How do you recognise and rectify faults on artwork supplied by the client?

How do you determine the effect of colour breakdown and sequence on printing operations and printed jobs?

What method do you use for checking size and scale of reproduction?

How do you assess whether artwork matches customer's specifications as outlined on the job sheet?

What methods do you use for assessing the quality and suitability of externally produced artwork?

What problems can be caused by using sub-standard and unsuitable artwork?

The following skills must be assessed as part of this unit:

OHS in relation to operating machinery such as safely switching off machinery before cleaning is started

Communication of ideas and information by determining exactly what the client wants from brief and subsequent discussion

Collecting, analysing and organising information by producing and collecting elements according to the initial conceptual ideas

Planning and organising activities by coordinating job sequence so that materials arrive, are processed and can be checked efficiently

Teamwork when ensuring that designers, printers and clients all know what they need to do and when

Mathematical ideas and techniques by calculating costs and enlargement/reduction factors

Problem-solving skills by coping with discrepancies between the brief and what is possible

Use of technology by using appropriate software to create the design and ensuring files are saved in the required format

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Italicised wording in the Performance Criteria is detailed below.

Complexity of process

Artwork is complex and may involve numerous elements

Job details

Include the number of colours, the media of the final product, the purpose of the design, materials

Images

Photographs, illustrations, format graphics, text

Degree of autonomy

Initiative, judgement and working in consultation with others

Enterprise policies and procedures

Tasks must be performed according to enterprise procedures

Quality standards

Should meet client requirements and enterprise and industry standards

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Communicate with the client to confirm the requirements of the brief as required 
Job details are accurately documented according to enterprise policies and procedures 
The client's requirements are translated into a design concept that accords with the brief 
Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief 
A unique graphic design concept is rendered electronically or manually to conform to the brief 
The rendered graphic design is assessed for printing feasibility according to the requirements of the brief 
A visual is produced showing position and fit of design elements to document the design layout 
A range of visual interpretations of the brief are made to present options to the client 
Text and images are graphically presented to conform to the grid layout 
Basic imposition is calculated to suit printing and binding processes 
A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design 
A design concept is structured step by step to conform to the brief and to fit a grid format 
Appropriate type styles are selected to conform to the client brief and the printing substrate 
Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief 
Images are selected to conform to the client brief and the end use 
Colours are selected and combined effectively using overlays to conform to the client brief and the end use 

Forms

Assessment Cover Sheet

ICPPP311B - Develop a detailed design concept
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

ICPPP311B - Develop a detailed design concept

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: