Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

POLGEN015 Mapping and Delivery Guide
Apply media strategies for policing purposes

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency POLGEN015 - Apply media strategies for policing purposes
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills required to engage with media to assist in achieving policing outcomes, including developing and implementing media strategies. It integrates an understanding of the full spectrum of media organisations and sources, including social media, print media, and other public information sources.This unit applies to police officers with a responsibility to manage media involvement in a range of policing activities, from public awareness campaigns to investigations.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to, particularly those related to information security, media liaison, authorisation processes, and codes of conduct.Those undertaking this unit would demonstrate strong autonomy, making independent decisions and accessing support from a broad range of services. They would be required to apply liaison, communication and interpersonal skills to perform complex tasks requiring strong adaptability across a broad range of unpredictable contexts.No licensing, legislative or certification requirements apply to unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

This unit contains no specific industry-mandated assessment conditions. Guidance on suggested and recommended conditions and methods can be found in the Implementation Guide.

Consideration must be given to holistic assessment for this unit. Refer to advice in the companion volumes.

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.
Prerequisites/co-requisites
Competency Field General
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Develop media strategies
  • Identify potential value of media involvement for policing purposes.
  • Communicate with stakeholders to identify objectives of and options for media involvement.
  • Evaluate potential risk to policing outcomes from media interest and involvement.
  • Identify actions required to achieve objectives through media involvement.
  • Assess timelines, resource requirements and security considerations for information release.
  • Document media strategies to ensure accountability and responsibility for activities undertaken.
       
Element: Implement media strategies
  • Establish media relationships to facilitate planned release of information.
  • Provide information in accordance with objectives of media strategies.
  • Control and document information released to prevent unauthorised use of information.
  • Engage with media to foster partnerships.
  • Manage potential risks of media interest and involvement.
       
Element: Review media strategies
  • Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes.
  • Evaluate outcomes of media strategies to determine effectiveness.
  • Identify further avenues of enquiry from outcomes of media strategies.
  • Evaluate implementation of media strategies for continuous improvement purposes.
  • Adjust media strategies in accordance with changing circumstances and requirements.
       
Element: Develop media strategies
  • Identify potential value of media involvement for policing purposes.
  • Communicate with stakeholders to identify objectives of and options for media involvement.
  • Evaluate potential risk to policing outcomes from media interest and involvement.
  • Identify actions required to achieve objectives through media involvement.
  • Assess timelines, resource requirements and security considerations for information release.
  • Document media strategies to ensure accountability and responsibility for activities undertaken.
       
Element: Implement media strategies
  • Establish media relationships to facilitate planned release of information.
  • Provide information in accordance with objectives of media strategies.
  • Control and document information released to prevent unauthorised use of information.
  • Engage with media to foster partnerships.
  • Manage potential risks of media interest and involvement.
       
Element: Review media strategies
  • Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes.
  • Evaluate outcomes of media strategies to determine effectiveness.
  • Identify further avenues of enquiry from outcomes of media strategies.
  • Evaluate implementation of media strategies for continuous improvement purposes.
  • Adjust media strategies in accordance with changing circumstances and requirements.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Develop media strategies

1.1 Identify potential value of media involvement for policing purposes.

1.2 Communicate with stakeholders to identify objectives of and options for media involvement.

1.3 Evaluate potential risk to policing outcomes from media interest and involvement.

1.4 Identify actions required to achieve objectives through media involvement.

1.5 Assess timelines, resource requirements and security considerations for information release.

1.6 Document media strategies to ensure accountability and responsibility for activities undertaken.

2. Implement media strategies

2.1 Establish media relationships to facilitate planned release of information.

2.2 Provide information in accordance with objectives of media strategies.

2.3 Control and document information released to prevent unauthorised use of information.

2.4 Engage with media to foster partnerships.

2.5 Manage potential risks of media interest and involvement.

3. Review media strategies

3.1 Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes.

3.2 Evaluate outcomes of media strategies to determine effectiveness.

3.3 Identify further avenues of enquiry from outcomes of media strategies.

3.4 Evaluate implementation of media strategies for continuous improvement purposes.

3.5 Adjust media strategies in accordance with changing circumstances and requirements.

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

evaluating legal, operational and jurisdictional responsibilities against value of media involvement

identifying, selecting and implementing media strategy appropriate to purpose

liaising and negotiating with stakeholders regarding aims and objectives of media strategy

conducting risk assessments and risk mitigation activities related to potential outcomes of media liaison

identifying and selecting options for media involvement, including timeframes, resources and security requirements

recording media strategies, coverage and information releases

planning and controlling authorised release of relevant information

assessing and evaluating content and implementation of media strategy to determine future actions

demonstrating flexibility when engaging and interacting with media

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

communication techniques

jurisdictional policies and procedures related to media liaison, information security, authorisation processes

jurisdictional media relations strategies

legislative requirements related to confidentiality, disclosure, libel, accuracy, and discrimination

role of media in disseminating information, including raising public awareness, identifying further avenues of enquiry, and collecting information

traditional and emerging media formats

media practices and organisations

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Develop media strategies

1.1 Identify potential value of media involvement for policing purposes.

1.2 Communicate with stakeholders to identify objectives of and options for media involvement.

1.3 Evaluate potential risk to policing outcomes from media interest and involvement.

1.4 Identify actions required to achieve objectives through media involvement.

1.5 Assess timelines, resource requirements and security considerations for information release.

1.6 Document media strategies to ensure accountability and responsibility for activities undertaken.

2. Implement media strategies

2.1 Establish media relationships to facilitate planned release of information.

2.2 Provide information in accordance with objectives of media strategies.

2.3 Control and document information released to prevent unauthorised use of information.

2.4 Engage with media to foster partnerships.

2.5 Manage potential risks of media interest and involvement.

3. Review media strategies

3.1 Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes.

3.2 Evaluate outcomes of media strategies to determine effectiveness.

3.3 Identify further avenues of enquiry from outcomes of media strategies.

3.4 Evaluate implementation of media strategies for continuous improvement purposes.

3.5 Adjust media strategies in accordance with changing circumstances and requirements.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify potential value of media involvement for policing purposes. 
Communicate with stakeholders to identify objectives of and options for media involvement. 
Evaluate potential risk to policing outcomes from media interest and involvement. 
Identify actions required to achieve objectives through media involvement. 
Assess timelines, resource requirements and security considerations for information release. 
Document media strategies to ensure accountability and responsibility for activities undertaken. 
Establish media relationships to facilitate planned release of information. 
Provide information in accordance with objectives of media strategies. 
Control and document information released to prevent unauthorised use of information. 
Engage with media to foster partnerships. 
Manage potential risks of media interest and involvement. 
Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes. 
Evaluate outcomes of media strategies to determine effectiveness. 
Identify further avenues of enquiry from outcomes of media strategies. 
Evaluate implementation of media strategies for continuous improvement purposes. 
Adjust media strategies in accordance with changing circumstances and requirements. 
Identify potential value of media involvement for policing purposes. 
Communicate with stakeholders to identify objectives of and options for media involvement. 
Evaluate potential risk to policing outcomes from media interest and involvement. 
Identify actions required to achieve objectives through media involvement. 
Assess timelines, resource requirements and security considerations for information release. 
Document media strategies to ensure accountability and responsibility for activities undertaken. 
Establish media relationships to facilitate planned release of information. 
Provide information in accordance with objectives of media strategies. 
Control and document information released to prevent unauthorised use of information. 
Engage with media to foster partnerships. 
Manage potential risks of media interest and involvement. 
Record and assess media coverage resulting from media strategies to identify potential impact on policing and judicial processes. 
Evaluate outcomes of media strategies to determine effectiveness. 
Identify further avenues of enquiry from outcomes of media strategies. 
Evaluate implementation of media strategies for continuous improvement purposes. 
Adjust media strategies in accordance with changing circumstances and requirements. 

Forms

Assessment Cover Sheet

POLGEN015 - Apply media strategies for policing purposes
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Assessment Record Sheet

POLGEN015 - Apply media strategies for policing purposes

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Overall assessment result: Competent Not yet competent

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