Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SFLDEC407A Mapping and Delivery Guide
Design complex floristry products

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SFLDEC407A - Design complex floristry products
Description This unit describes the performance outcomes, skills and knowledge required to formally design a diverse range of small to large scale complex floristry products. It requires the ability to determine the product function and style, generate ideas for the design of the product, experiment with and evaluate a range of design concepts and determine and document the final design of the floristry product so that job specifications can be followed during the construction phase.This unit is the second of three hierarchical floristry design units which cover differing levels of design skill for florists producing different products. The following units cover primary design skills for key and frequently sold floristry products and the higher order design skills for more complex and innovative floristry products: SFLDEC302A Design floristry productsSFLDEC510A Design and produce innovative floristry products.The related function of working within a brief and liaising with customers and clients to meet their requirements and special requests is covered in:BSBDES402A Interpret and respond to a design brief.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains Employability Skills.
Learning Outcomes and Application Application of the competencyThis unit describes a key design function for a diverse range of floristry products and applies to the full range of industry sectors and environments. The floristry business could be a retail, studio or floristry business that specialises in corporate or special events.The complex product could be custom-made in response to a customer brief or an original display or stock item made for general sale. It could be a large or small scale floristry product, one of a complex nature, one using complex techniques or part of a range of products for a special and or themed event. This unit applies to senior floristry industry personnel with considerable experience across product categories. They operate autonomously and have a strategic design focus as part of their job role. This can include senior retail florists, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses. They may even chose to participate in floral competitions to enhance the professional development of their design skills.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Floristry Design and Construction
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine the product style and construction requirements.
  • Generate some initial design ideas for the style of the product giving consideration to its function and the brief and budget to be followed.
  • Consider and apply the elements and principles of design when generating initial and ongoing design ideas for a range of complex floristry products until the final product plans are achieved.
  • Itemise and analyse all proposed components of the products to be constructed.
  • Identify potential problems that could be encountered in constructing the product and analyse and consider solutions.
  • Conduct an assessment of self or organisation's capability to construct the proposed product and identify additional resources required.
       
Element: Develop and assess concepts.
  • Develop a range of design ideas and provide creative solutions for the construction of the floristry product.
  • Assess all ideas and collaborate with relevant people to maximise contribution of ideas to initial concepts.
  • Review and assess design ideas for implications on technical feasibility, cost, style and function of the floristry product.
  • Research current and emerging technologies, market and design trends in floristry and consider additional concepts and to incorporate into the floral design.
  • Create notes, plans or sketches of all concepts, as required.
       
Element: Experiment with concepts.
  • Select and experiment with differing flower and plant materials considering and applying the elements of design.
  • Test and experiment with different style concepts considering and applying the principles of design.
  • Test and experiment with construction materials, techniques and ancillary items considering and applying the elements and principles of design.
  • Test and experiment with any presentation materials required to enhance the floristry product considering and applying the elements and principles of design.
  • Consider negative environmental impacts of all materials and techniques used and minimal impact practices to reduce these.
  • Keep accurate records of all designs produced during the experimentation process.
       
Element: Evaluate and document the floral design.
  • Evaluate the initial and ongoing design concepts to ensure the product to be constructed is consistent with creative and budgetary requirements.
  • Evaluate the initial and ongoing design concepts to ensure the product will incorporate all component elements required.
  • Consider the different design concepts subjected to experimentation and select the best product style and technique for construction with consideration of technical feasibility.
  • Develop a detailed job specification for use during the construction phase to ensure the floristry product is produced as intended.
  • Evaluate own performance in the design process and note areas for future self-improvement.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

knowledge of copyright and intellectual property legislation relevant to floristry designs

knowledge of the elements and principles of design, their interrelationships and effects on the style and function of floristry products, and the ability to continuously evaluate and modify the complex floral design in line with these elements and principles

ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the final complex floristry product

ability to design multiple and diverse complex floristry products of small to large scale that must include the complex floristry products outlined in the range statement. To ensure consistency of performance and ability to respond to different requirements, this must occur over a period of time and cover the design of complex floristry products of differing styles which use diverse complex construction techniques

development of complex floristry product designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts

project or work activities conducted over a sufficient period so that the design can evolve through experimentation and evaluation; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.

Context of and specific resources for assessment

Assessment must ensure:

access to comprehensive and sufficient information about a floristry business, project or special or themed event to allow the candidate to fully and formally design complex products that sit within the parameters of the business, project or event

access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting complex floristry designs

the design of complex floristry products within a floristry design, preparation and product construction environment

a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents, construction, ancillary and presentation items that can be used during the design process

use of current materials and technology to sketch or photograph designs.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation of the candidate testing and experimenting with various design concepts

project activities to develop and assess concepts and final designs for complex floristry products in conjunction with an industry operator

project activities to develop and assess concepts and final designs for complex floristry products for a local community organisation or an event delivered by the training college

review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original concepts, evaluation of the concepts to meet the product requirements, amendments made throughout the process, a suite of sketches that represent initial and evolving concepts and the final comprehensive job specifications prepared for the construction phase

written and oral questioning or interview to test knowledge of such things as copyright issues, the elements and principles of design and any current or emerging trends for the floristry industry.

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDES301A Explore the use of colour

BSBDES402A Interpret and respond to a design brief

CUVCOR08A Produce drawings to represent and communicate the concept

SFLDEC408A Construct complex floristry products

SFLDEC409A Coordinate floristry productsfor a special occasion

SFLSOP308A Prepare quotations for floristry products.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

drawing skills sufficient to sketch or digitally represent floral designs that will clearly represent and communicate the concept to others

critical thinking skills to facilitate rational and logical analysis of all input from self, colleagues and any customer briefs or specifications

creative thinking skills to develop ideas and explore a range of design concepts

self-management, time management, planning and organisational skills to complete the design of the floristry product within deadlines

problem solving skills to identify any issues associated with initial and ongoing design concepts and to adapt the style and components of the productaccordingly

communication skills including active listening and open and closed questioning to conduct consultation with customers and others involved in the business and the design process

literacy skills to read and comprehend complex documents that relate to floral design trends andsometimes unfamiliar and detailed product information documents, including in-house and supplier product sheets or manuals

writing skills to produce comprehensive records of all design concepts and comprehensive job specifications to be followed during the construction phase

numeracy skills to interpret budgetary constraints, any quotations provided to the customer and to calculate the time required to construct the floristry product.

Required knowledge

the intricacies of current and emerging trends for floral designs and their use in various complex floristry products

the intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of complex floristry products

The elements of design include:

texture

form

colour

space

line

The principles of design include:

harmony

rhythm

balance

dominance

scale

proportion

contrast

the intricacies and use of a wide variety of design guidelines or forms and categories including decorative, vegetative, formal-linear, radial and parallel and their effects on the style and function of various complex floristry products

the complexities of the colour wheel to explore the use of colour and determine colour combinations

the complementary nature of various varieties of flowers including the integration of Australian wildflowers and foliage with commonly used varieties and exotics

the intricacies and use of an extensive range of floral construction techniques (including new and emerging techniques) for complex hand tied, complex wired products (especially those using decorative wiring techniques) and those complex products using a base medium

the intricacies and use of an extensive range of flower and plant materials in order to select appropriate materials for the design of complex floristry products

the intricacies and use of an extensive range of ancillary floristry products, presentation materials and wrapping techniques which enhance the design of complex floristry products

the essential features and use of fabrication and structural support components of complex floristry products

any requirements to comply with the current style or themed floristry product base for the business, industry sector or event

any special requirements applicable to a corporate venue or event site where the floristry product will be used or displayed e.g. spatial

a range of formats for and inclusions of complex job specifications produced for use during the construction phase

the primary components of copyright and intellectual property laws that relate to the design of floristry products. This would include the business' rights over original designs and its responsibility to comply with laws that protect copyrighted products

the environmental impacts of constructing and maintaining floristry products and minimal impact practices to reduce these especially those that relate to resource, water and energy use and to the use of floristry raw materials.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Elements of design must include:

texture

form

colour

space

line.

Principles of design must include:

harmony

rhythm

balance

dominance

scale

proportion

contrast.

The range of complex floristryproducts to be designed must include:

custom-made floristry products in response to customer briefs

large scale corporate displays including components constructed off-site and assembled or displayed on-site

large, small and themed displays including components constructed off-site and assembled on-site for events.

All proposed components may include:

flowers and plant materials

ancillary items

construction materials

packaging materials

hired items

fabrication items, structural components and frameworks including:

wires

ropes

cages

fences

platforms

lighting

welded and angled grinded materials.

props

off and on-site labour requirements and costs.

A broad range of complex floristry products are subject to design and may include:

complex display or stock items

complex window displays

large, small or themed corporate displays including components constructed off-site and assembled on-site for:

exhibition centres

ball rooms

restaurants and reception centres

theatres

galleries

hotels

government buildings

hospitals

corporate offices

marquees

gardens

cruise boats

churches or chapels.

large, small or themed displays including components constructed off-site and assembled on-site for events and special occasions:

corporate events

balls and banquets

themed events

industry and other awards presentations

theatrical performances

trade shows

exhibitions

floral festivals

weddings

parties e.g. birthdays and engagements

celebrations e.g. Christmas and St Valentine's Day

religious celebrations e.g. communions, bar mitzvahs

funerals.

floral displays produced to competition criteria

floristry arrangements of a highly creative nature and of advanced design

products of any size for any purpose using:

complex hand tied floristry techniques

complex wired floristry techniques, especially decorative wiring techniques

complex base medium construction techniques

new and emerging techniques.

Problems may include:

lack of experience with flowers and plant materials

lack of experience with the variety and size of the various products e.g. those for an event

inability to source or roster staff to meet production requirements

constraints of a short production and delivery deadline

expense of transporting floral displays and products to the display location

price fluctuations for raw materials and ancillary items

expense of locating and transporting any special raw materials

fluctuations in exchange rates

expense of all components of the product and inability to meet a production budget

seasonal non-availability of the flower and plant materials

non-availability of ancillary, presentation and wrapping items

non-availability of fabrication and support materials for large displays

short life cycle and problems with maintaining quality during storage, production and display by the organisation or the customer

product, tax and levy costs not clearly defined by the supplier

conditions not clearly defined by the supplier that relate to provision of raw materials, deposit, payment and cancellation terms and conditions

non-delivery of the product from unknown supplier

constraints of OHS requirements

constraints of ensuring copyright of products is not breached

failure to protect the business' original designs

inability to meet the customer preference or brief.

constraints of any site where the floristry product will be displayed including:

type (internal or external)

dimensions of display area

dimensions of delivery access and storage areas

venue access times and impacts on assembling the floristry products to meet deadlines

restrictions of various venue operators such as churches, cemeteries and crematoria

size and availability of on-site assembly storage and maintenance areas

conflicting activities in on-site assembly, storage and display areas.

structural constraints of the location where floristry product will be used or displayed including:

pipes and drainage

earthwork

brickwork

stone masonry.

Technologies, market and design trends may involve:

emerging floristry construction techniques

use of texting (SMS)

use of the Internet

use of digital photography and scanners

use of design and accounting software

use of electronic technology to track orders, delivery and relay services

use of GPS systems for delivery of products

emerging customer preferences

changing customer demographics

seasonal or in-fashion colours

the influence of clothing fashion, fabric and colour trends

the influence of architecture, interior design and trends in interior decoration

the influence of themed events

the influence of new hybrid flowers and plant materials

emerging technologies that impact on production.

Flower and plant materials must include:

flowers including:

fresh (common, exotic and Australian wildflowers)

dry and preserved

artificial.

plant materials including:

fresh (common, exotic and Australian foliage)

dry and preserved

artificial.

Testing and experiment with styles, flower and plant, construction and presentation materials and ancillary items may involve:

creating a physical model, sample or prototype

testing the design with colleagues through visual and descriptive representation

testing the design against different display scenarios

presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.

Ancillary items may include:

chocolates, fruit, nuts, alcohol

hampers

gift items of any type

novelties such as balloons and toys

flower preservatives and conditioning agents.

Presentation materials may include:

wrapping

gift cards and message items

corporate advertising of the business

corporate materials provided by the customer.

Records may include:

sketches

photographs

itemised lists of all components and suppliers

construction notes and instructions

notes on seasonal availability of flower and plant materials

relative costs of all components.

Creative and budgetary requirements may include:

style and theme of products produced by the organisation

theme of any event or special occasion

customer preferences for certain types of flower and plant materials or colours

incorporation of any corporate livery or branding

spatial requirements for the floral display

meeting the customer's budget

pricing the product for sale within the organisation for business profitability

meeting the budget for an event.

Component elements may include:

a suite of themed products

a suite of products for an event or special occasion

a single floral product

presentation and ancillary items

wrapping materials that enhance the product

support materials and methods.

Detailed job specification may include:

customer brief and how it has been met

location where floristry product will be used or displayed

purpose of the floristry product (e.g. for an event)

photographs of the final design

photographs of various stages of construction

sketches

general overview of how to construct

complete instructions for construction including techniques to be used

packaging and transportation requirements

itemised lists of all components and suppliers

notes on seasonal availability of flower and plant materials

itemised maximum cost of all components

relative costs of alternate components

itemised list of individual products to be produced as part of a suite and numbers required

size of each item to be constructed

fabrication and structural support requirements for large displays

estimated timeframe for the construction of all components.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Generate some initial design ideas for the style of the product giving consideration to its function and the brief and budget to be followed. 
Consider and apply the elements and principles of design when generating initial and ongoing design ideas for a range of complex floristry products until the final product plans are achieved. 
Itemise and analyse all proposed components of the products to be constructed. 
Identify potential problems that could be encountered in constructing the product and analyse and consider solutions. 
Conduct an assessment of self or organisation's capability to construct the proposed product and identify additional resources required. 
Develop a range of design ideas and provide creative solutions for the construction of the floristry product. 
Assess all ideas and collaborate with relevant people to maximise contribution of ideas to initial concepts. 
Review and assess design ideas for implications on technical feasibility, cost, style and function of the floristry product. 
Research current and emerging technologies, market and design trends in floristry and consider additional concepts and to incorporate into the floral design. 
Create notes, plans or sketches of all concepts, as required. 
Select and experiment with differing flower and plant materials considering and applying the elements of design. 
Test and experiment with different style concepts considering and applying the principles of design. 
Test and experiment with construction materials, techniques and ancillary items considering and applying the elements and principles of design. 
Test and experiment with any presentation materials required to enhance the floristry product considering and applying the elements and principles of design. 
Consider negative environmental impacts of all materials and techniques used and minimal impact practices to reduce these. 
Keep accurate records of all designs produced during the experimentation process. 
Evaluate the initial and ongoing design concepts to ensure the product to be constructed is consistent with creative and budgetary requirements. 
Evaluate the initial and ongoing design concepts to ensure the product will incorporate all component elements required. 
Consider the different design concepts subjected to experimentation and select the best product style and technique for construction with consideration of technical feasibility. 
Develop a detailed job specification for use during the construction phase to ensure the floristry product is produced as intended. 
Evaluate own performance in the design process and note areas for future self-improvement. 

Forms

Assessment Cover Sheet

SFLDEC407A - Design complex floristry products
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Assessment Record Sheet

SFLDEC407A - Design complex floristry products

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