Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIFMPR001A Mapping and Delivery Guide
Implement marketing and promotional activities

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency SIFMPR001A - Implement marketing and promotional activities
Description This unit describes the performance outcomes, skills and knowledge required to coordinate and implement the organisation's marketing strategy and marketing plans and oversee the construction and maintenance of promotional displays.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to funeral home and cemetery and crematorium staff overseeing the marketing and promotion of funeral products and services.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Implement marketing strategy and plans.
  • Identify organisation's marketing strategy and marketing plan.
  • Communicate organisation's overall marketing strategy and specific marketing plans to team members.
  • Train staff to implement marketing strategy and marketing plans according to workplace policies and procedures.
  • Assist in production and distribution of relevant marketing materials as required.
  • Monitor marketing plans against organisation's marketing strategy and assess outcomes.
  • Prepare and distribute reports of marketing outcomes to appropriate staff.
  • Provide suggestions to improve marketing activities or results.
       
Element: Coordinate promotional displays.
  • Identify products and services to be promoted according to workplace marketing strategy and plans.
  • Plan construction of displays according to workplace display standards and relevantlegislation.
  • Inform staff of workplace display standards and requirements.
  • Inform staff of pricing and ticketing requirements according to workplace policies and procedures.
  • Supervise construction of displays according to workplace policies and procedures.
  • Check pricing and ticketing is completed according to workplace policies and procedures, and relevant legislation.
  • Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action according to workplace policies and procedures.
  • Assess and evaluate display presentation standards according to workplace policies and procedures.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

the identification, analysis, implementation and monitoring of the organisation's marketing strategy and plan

ability to effectively communicate the plan to team members and to inform them of specific pricing details and promotional activities

planning and supervising the construction and maintenance of promotional displays for identified products

project or work activities conducted over a period of time so that the evaluation and monitoring aspects of implementing marketing and promotional activities can be assessed, to ensure consistency of performance and ability to respond to different situations.

Context of and specific resources for assessment

Assessment must ensure access to:

appropriate computers, communication technology and software programs to implement marketing and promotional activities

relevant documentation, such as funeral services industry business marketing strategy and plan

display equipment and pricing and ticketing systems.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of candidate implementing and monitoring marketing and promotional strategies and plans, including completing relevant staff training, and recording and reporting marketing results

observation of candidate planning and supervising construction and maintenance of displays according to timeframes, and workplace and OHS policies and procedures

written or verbal questioning to assess knowledge and understanding of relevant workplace policies and procedures in relation to promotional activities

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SIFMPR004A Develop marketing strategies and activities.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

safe manual handling techniques

self-management, planning and organisational skills to implement marketing strategy and coordinate promotional displays

communication skills, including clear and direct communication to convey information to staff and make suggestions regarding improvements to marketing activities

literacy and numeracy skills to understand written documentation, accurately complete required documentation, assist in production of marketing material, and evaluate and produce reports summarising marketing results

computer literacy to produce reports on marketing outcomes

teamwork skills to coordinate and supervise staff

problem-solving skills to identify problems with marketing activities and suggest improvements.

Required knowledge

marketing principles and practices

organisation's marketing strategy and marketing plans

display products and range

pricing and ticketing procedures, including procedures for accessing information and implementing price changes

display construction techniques and procedures, including load bearing capacity of fixtures and display areas and availability and use of materials

visual merchandising principles

stock control and display maintenance procedures

broad working knowledge of relevant federal, state or territory, and local government legislation and regulations relating to OHS and consumer protection.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Marketing strategy may include:

method for delivery of products and services

implications for implementation of strategy

implications for review and assessment of strategy.

Marketing plan may include:

aims and objectives

staff roles and responsibilities

implementation timeframes

resources

expected outcomes.

Workplace policies and procedures may include:

standard operating policies and procedures

standards and certification requirements

quality assurance procedures

OHS procedures

emergency procedures, including fire and accident procedures

security procedures

display standards

pricing and ticketing

assessment and evaluation procedures.

Marketing materials may include:

pamphlets

leaflets

posters

kits.

Products may include:

brochures and pamphlets

coffins or caskets

coffin or casket accessories

burial nameplates

burial urns

headstones.

Workplace display standards may include:

balance and visual impact

accurate depiction of product or service being promoted.

Relevant legislation may include:

consumer law

OHS, including:

workplace environment and safety

protective clothing and equipment

manual handling procedures

use of tools and equipment.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify organisation's marketing strategy and marketing plan. 
Communicate organisation's overall marketing strategy and specific marketing plans to team members. 
Train staff to implement marketing strategy and marketing plans according to workplace policies and procedures. 
Assist in production and distribution of relevant marketing materials as required. 
Monitor marketing plans against organisation's marketing strategy and assess outcomes. 
Prepare and distribute reports of marketing outcomes to appropriate staff. 
Provide suggestions to improve marketing activities or results. 
Identify products and services to be promoted according to workplace marketing strategy and plans. 
Plan construction of displays according to workplace display standards and relevantlegislation. 
Inform staff of workplace display standards and requirements. 
Inform staff of pricing and ticketing requirements according to workplace policies and procedures. 
Supervise construction of displays according to workplace policies and procedures. 
Check pricing and ticketing is completed according to workplace policies and procedures, and relevant legislation. 
Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action according to workplace policies and procedures. 
Assess and evaluate display presentation standards according to workplace policies and procedures. 

Forms

Assessment Cover Sheet

SIFMPR001A - Implement marketing and promotional activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIFMPR001A - Implement marketing and promotional activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: