Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIFMPR004A Mapping and Delivery Guide
Develop marketing strategies and activities
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | SIFMPR004A - Develop marketing strategies and activities |
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Description | This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies and activities and improve market performance. It is suitable for micro and small businesses or a department in a larger organisation. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to funeral home and cemetery and crematorium staff overseeing the marketing or promotion of funeral products and services. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Nil | ||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop marketing strategies. |
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Element: Develop marketing and promotional activities. |
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Element: Monitor and improve marketing performance. |
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