Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIFXMPR001 Mapping and Delivery Guide
Implement marketing and promotional activities

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIFXMPR001 - Implement marketing and promotional activities
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to implement a marketing strategy and plan. It applies to funeral home and cemetery and crematorium staff overseeing the marketing and promotion of funeral products and services. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in the workplace or in a simulated environment that is as industry realistic as possible. In a simulated environment, it is essential that assessment is conducted:

using suitable facilities, equipment and resources, including:

computers, communication technology and software programs to support marketing and promotional activities,

display equipment and pricing and ticketing systems

documentation including business marketing strategy and plan

under industry conditions where there is:

integration of tasks with interruptions to work typical of the job role

speed and timing requirements that reflect commercial operating conditions

interaction with team members

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.
Prerequisites/co-requisites
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Implement marketing strategies and plans.
  • Develop an understanding of the business’s marketing strategy and marketing plan.
  • Communicate the business’s marketing strategy and specific marketing plans to team members.
  • Train staff to implement marketing strategy and marketing plans.
  • Assist in production and distribution of relevant marketing materials as required.
  • Monitor marketing plans against business’s marketing strategy and assess outcomes.
  • Prepare and distribute reports of marketing outcomes to appropriate staff.
  • Provide suggestions to improve marketing activities or results.
       
Element: Coordinate promotional displays for funeral services products and services.
  • Identify funeral services products and services to be promoted according to marketing strategy and plans.
  • Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
  • Supervise completion of construction of displays, ensuring correct pricing and ticketing.
  • Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
  • Assess and evaluate display presentation standards.
       
Element: Implement marketing strategies and plans.
  • Develop an understanding of the business’s marketing strategy and marketing plan.
  • Communicate the business’s marketing strategy and specific marketing plans to team members.
  • Train staff to implement marketing strategy and marketing plans.
  • Assist in production and distribution of relevant marketing materials as required.
  • Monitor marketing plans against business’s marketing strategy and assess outcomes.
  • Prepare and distribute reports of marketing outcomes to appropriate staff.
  • Provide suggestions to improve marketing activities or results.
       
Element: Coordinate promotional displays for funeral services products and services.
  • Identify funeral services products and services to be promoted according to marketing strategy and plans.
  • Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
  • Supervise completion of construction of displays, ensuring correct pricing and ticketing.
  • Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
  • Assess and evaluate display presentation standards.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and plans.

1.1 Develop an understanding of the business’s marketing strategy and marketing plan.

1.2 Communicate the business’s marketing strategy and specific marketing plans to team members.

1.3 Train staff to implement marketing strategy and marketing plans.

1.4 Assist in production and distribution of relevant marketing materials as required.

1.5 Monitor marketing plans against business’s marketing strategy and assess outcomes.

1.6 Prepare and distribute reports of marketing outcomes to appropriate staff.

1.7 Provide suggestions to improve marketing activities or results.

2. Coordinate promotional displays for funeral services products and services.

2.1 Identify funeral services products and services to be promoted according to marketing strategy and plans.

2.2 Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

2.3 Supervise completion of construction of displays, ensuring correct pricing and ticketing.

2.4 Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

2.5 Assess and evaluate display presentation standards.

Evidence of the ability to:

implement and monitor marketing and promotional strategies and plans, including completing relevant staff training, and recording and reporting marketing results

communicate the plan to team members including informing them of specific pricing details and promotional activities

plan and supervise construction and maintenance of promotional displays for identified products according to timeframes, work health and safety/occupational health and safety and workplace policies and procedures.

Evidence of the implementation of two or more marketing and promotional activities to support two or more different products or services is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

range of funeral services products and services

marketing principles and practices, including:

development of marketing strategies that incorporate:

method for delivery of products and services

implications for implementation of strategy

implications for review and assessment of strategy

features of the marketing plans:

aims and objectives

expected outcomes

resources

staff roles and responsibilities

implementation timeframes

types of marketing materials that are effective for the funeral services industry

visual merchandising principles, that ensure balance and visual impact and accurate depiction of product or service being promoted

stock control and display maintenance

display construction techniques, including load bearing capacity of fixtures and display areas and availability and use of materials

relevant federal, state or territory, and local government legislation and regulations relating to work health and safety/occupational health and safety and consumer protection

workplace marketing strategy and marketing plans

workplace display of products and range

workplace policies and procedures in relation to marketing and promotional activities.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and plans.

1.1 Develop an understanding of the business’s marketing strategy and marketing plan.

1.2 Communicate the business’s marketing strategy and specific marketing plans to team members.

1.3 Train staff to implement marketing strategy and marketing plans.

1.4 Assist in production and distribution of relevant marketing materials as required.

1.5 Monitor marketing plans against business’s marketing strategy and assess outcomes.

1.6 Prepare and distribute reports of marketing outcomes to appropriate staff.

1.7 Provide suggestions to improve marketing activities or results.

2. Coordinate promotional displays for funeral services products and services.

2.1 Identify funeral services products and services to be promoted according to marketing strategy and plans.

2.2 Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

2.3 Supervise completion of construction of displays, ensuring correct pricing and ticketing.

2.4 Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

2.5 Assess and evaluate display presentation standards.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Develop an understanding of the business’s marketing strategy and marketing plan. 
Communicate the business’s marketing strategy and specific marketing plans to team members. 
Train staff to implement marketing strategy and marketing plans. 
Assist in production and distribution of relevant marketing materials as required. 
Monitor marketing plans against business’s marketing strategy and assess outcomes. 
Prepare and distribute reports of marketing outcomes to appropriate staff. 
Provide suggestions to improve marketing activities or results. 
Identify funeral services products and services to be promoted according to marketing strategy and plans. 
Plan and communicate display requirements according to workplace display and pricing and ticketing standards. 
Supervise completion of construction of displays, ensuring correct pricing and ticketing. 
Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action. 
Assess and evaluate display presentation standards. 
Develop an understanding of the business’s marketing strategy and marketing plan. 
Communicate the business’s marketing strategy and specific marketing plans to team members. 
Train staff to implement marketing strategy and marketing plans. 
Assist in production and distribution of relevant marketing materials as required. 
Monitor marketing plans against business’s marketing strategy and assess outcomes. 
Prepare and distribute reports of marketing outcomes to appropriate staff. 
Provide suggestions to improve marketing activities or results. 
Identify funeral services products and services to be promoted according to marketing strategy and plans. 
Plan and communicate display requirements according to workplace display and pricing and ticketing standards. 
Supervise completion of construction of displays, ensuring correct pricing and ticketing. 
Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action. 
Assess and evaluate display presentation standards. 

Forms

Assessment Cover Sheet

SIFXMPR001 - Implement marketing and promotional activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Assessment Record Sheet

SIFXMPR001 - Implement marketing and promotional activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Signature:

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Student signature:

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