Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRRMER003 Mapping and Delivery Guide
Coordinate visual merchandising activities

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRRMER003 - Coordinate visual merchandising activities
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to coordinate store visual merchandising activities and ensure adherence to organisational standards, policies and procedures for the display of merchandise. It applies to individuals working in frontline roles in a diverse range of retail industry sectors and business contexts that display retail products for sale. They operate with independence and under limited supervision and guidance from others, and within established organisational policies and procedures. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

retail merchandise

display areas

retail display equipment and props

product labels and price tickets

ticketing and pricing equipment

relevant documentation:

organisational visual merchandise display guidelines

organisational policies and procedures for:

merchandise labelling and pricing

required stock levels

merchandise rotation and replenishment

relevant industry codes of practice, legislation and statutory requirements for coordinating merchandise presentation:

Australian Consumer Law

Work Health and Safety (WHS)

team members; these can be:

individuals in an industry workplace, or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Prerequisites/co-requisites
Competency Field Merchandising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Coordinate visual merchandise requirements.
  • Access and interpret organisational visual merchandising guidelines, and policies and procedures.
  • Communicate visual merchandising standards and display requirements to team members.
  • Plan appropriate timing for producing and dismantling visual merchandise displays.
  • Communicate roles and responsibilities for visual merchandising to team members.
  • Plan and coordinate promotional and special event displays as directed by management.
       
Element: Supervise visual merchandise activities.
  • Supervise construction and maintenance of displays to achieve balance and visual impact.
  • Ensure display information accurately depicts product or service being promoted.
  • Ensure displays are completed with minimum disruption to customer service and traffic flow.
  • Ensure displays meet organisational standards and visual merchandise guidelines.
  • Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.
       
Element: Review impact of visual merchandise activities.
  • Evaluate promotions or special event displays and determine impact on sales results.
  • Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Coordinate visual merchandise requirements.

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

2. Supervise visual merchandise activities.

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

3. Review impact of visual merchandise activities.

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

follow merchandising display guidelines, and organisational policies and procedures to coordinate visual merchandise activities for two of the following:

an existing merchandise range

a new merchandise range

a seasonal merchandise range

a promotional event

discounted merchandise

for each of the above visual merchandising activities:

communicate requirements with team members

monitor visual merchandising displays and standards

report on the effectiveness of the above merchandising activities.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for:

merchandise labelling and pricing

required stock levels

merchandise rotation and replenishment

organisational visual merchandise standards and guidelines and their application to visual merchandising activities

key aspects of relevant industry codes of practice, legislation and statutory requirements for coordinating merchandise presentation:

Australian Consumer Law

Work Health and Safety (WHS)

objectives and use of visual merchandise displays

interpretation of scaled versions of store design, layout and fixture placements

techniques for creating effective visual merchandise displays:

types of displays and their impact

display location

display lighting

display signage

fundamental elements and principles of visual design and their use in the display and merchandise of products

commercial impact of incorrect pricing both favourable and unfavourable:

customer complaints

profitability

safe work practices for displaying merchandise with particular emphasis on:

safe use of equipment

safe manual handling techniques for bending, lifting and shifting heavy items

product knowledge relevant to visual merchandise activities:

price

features

benefits.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Coordinate visual merchandise requirements.

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

2. Supervise visual merchandise activities.

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

3. Review impact of visual merchandise activities.

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access and interpret organisational visual merchandising guidelines, and policies and procedures. 
Communicate visual merchandising standards and display requirements to team members. 
Plan appropriate timing for producing and dismantling visual merchandise displays. 
Communicate roles and responsibilities for visual merchandising to team members. 
Plan and coordinate promotional and special event displays as directed by management. 
Supervise construction and maintenance of displays to achieve balance and visual impact. 
Ensure display information accurately depicts product or service being promoted. 
Ensure displays are completed with minimum disruption to customer service and traffic flow. 
Ensure displays meet organisational standards and visual merchandise guidelines. 
Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required. 
Evaluate promotions or special event displays and determine impact on sales results. 
Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required. 

Forms

Assessment Cover Sheet

SIRRMER003 - Coordinate visual merchandising activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIRRMER003 - Coordinate visual merchandising activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: