Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRRMER017A Mapping and Delivery Guide
Design and produce merchandising and in-store presentations

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRRMER017A - Design and produce merchandising and in-store presentations
Description This unit describes the performance outcomes, skills and knowledge required to plan merchandising and visual presentation within defined retail and exhibition spaces.
Employability Skills The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.
Learning Outcomes and Application This unit requires the team member to apply knowledge of research and fixture and display systems and store design to analyse retail outlet or specific store area merchandising requirements and develop plans for merchandising and in store presentations in response to client briefs. This unit applies to frontline visual merchandising team members and managers.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Merchandising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research fixturing systems.
  • Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits.
  • Demonstrate correct merchandising on fixtures to client satisfaction.
  • Demonstrate correctly balanced merchandise placement on wall fixture systems to industry standard.
       
Element: Conduct merchandising analysis.
  • Identify and negotiate parameters of the brief with a retail industry client.
  • Negotiate specific client needs to be included in analysis.
       
Element: Develop merchandising plans.
  • Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet.
  • Detail the key physical elements of the outlet that affect merchandising performance.
  • Develop scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) as required and to industry standard.
  • Produce an illustrated report on the process of remerchandising the store's product is produced.
  • Predict sales figures before and after remerchandising.
       
Element: Research, obtain and maintain mannequins.
  • Determine styles, purchase prices, hire prices and methods of presentation of store mannequins through research and visits to industry suppliers.
  • Develop and maintain a working file of mannequin looks, styles and poses, specific manufacturers and suppliers.
  • Obtain mannequins for specific merchandising projects according to store policy.
  • Demonstrate correct assembly techniques for a variety of store mannequins according to industry standard practice.
  • Implement industry standard procedures to ensure cleanliness and safe storage for mannequins.
  • Care for and store mannequin wigs according to industry standard practice.
       
Element: Develop fashion presentations.
  • Arrange and group male and female fashion presentations according to designated design principles.
  • Produce industry applicable marker concept layouts for a range of visual presentations.
  • Select wigs and assemble and dress mannequins according to industry standards and client image requirements.
  • Install and arrange mannequins in situ according to planned themes.
  • Produce and install suitable props as required to suit the storyline of the display.
  • Implement industry standard presentation site housekeeping procedures and relevant OHS principles.
       
Element: Develop fabric presentations.
  • Develop budget, mid-range and upmarket concept sketches for the visual presentation of fabrics using mannequins.
  • Develop fabric presentations involving suitable industry standard stylistic arrangements targeting the specific market sector.
  • Create and install suitable signage, depicting price and typographic design in harmony with the product presented.
  • Create and apply strategic compositional design themes to fabric displays.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

research leading to the identification and application of merchandising fixtures and fittings

a merchandising analysis in response to client requirements

wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet

a current file of styles, purchase prices, hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers

an illustrated report on the process of remerchandising a store's product

a range of fashion presentations using selected male and female mannequins

strategic visual presentations for fabric displays

answers to questions on standard procedures for the care, maintenance and storage of mannequins.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail work environment

relevant documentation, such as:

OHS requirements

industry codes of practice

information and performance data on existing merchandising concepts

information and performance data on retail floor and wall fixturing systems

information on:

client requirements

current merchandise range and concepts

store image

retail design trends

materials.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail merchandising in-store design project

third-party reports from a supervisor

a folio of personally developed designs

an illustrated report on the process of remerchandising a store's product

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

identify and negotiate parameters of a brief

negotiate specific client needs through clear and direct communication

ask questions to identify and confirm requirements

share information

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

creative thinking skills

design application

illustration skills

report writing skills

analytical skills

fabric draping and folding skills.

The following knowledge must be assessed as part of this unit:

the elements and principles of design

20th century store design trends

contemporary store design issues

commercially available fixtures, fittings and store display equipment, including styles, purchase prices, hire prices and methods of presentation of store mannequins

copyright and intellectual property issues and legislation, and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Merchandisers may include:

freestanding

fixed

bench styles.

Clients may include:

internal managers

external retail industry clients.

Merchandise may include:

fashion

fabrics

fashion accessories

cosmetics

confectionery

food and drinks

homewares

books.

Specific client needs may include:

gathering data on existing product holdings

producing a stock analysis related to the brief

listing current stock categories

identifying the perceived customer target market

producing an analytical written report as part one of the full merchandising plan.

Wall and floor fixture and merchandising plans may include:

entrance

exterior architecture

windows

promotional areas

signage

price points

lighting

counters

fixed

freestanding

merchandisers

fixed

freestanding

racks

storage

models

traffic patterns.

Store mannequins may include:

male

female

adults

children

infants.

Designated design principles may include:

formally balanced grouping

asymmetrical grouping

minimalist grouping

dynamic grouping

harmonious grouping

rhythmic grouping.

Compositional design themes may include:

drama

harmony

glamour

fun

formality

leisure.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits. 
Demonstrate correct merchandising on fixtures to client satisfaction. 
Demonstrate correctly balanced merchandise placement on wall fixture systems to industry standard. 
Identify and negotiate parameters of the brief with a retail industry client. 
Negotiate specific client needs to be included in analysis. 
Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet. 
Detail the key physical elements of the outlet that affect merchandising performance. 
Develop scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) as required and to industry standard. 
Produce an illustrated report on the process of remerchandising the store's product is produced. 
Predict sales figures before and after remerchandising. 
Determine styles, purchase prices, hire prices and methods of presentation of store mannequins through research and visits to industry suppliers. 
Develop and maintain a working file of mannequin looks, styles and poses, specific manufacturers and suppliers. 
Obtain mannequins for specific merchandising projects according to store policy. 
Demonstrate correct assembly techniques for a variety of store mannequins according to industry standard practice. 
Implement industry standard procedures to ensure cleanliness and safe storage for mannequins. 
Care for and store mannequin wigs according to industry standard practice. 
Arrange and group male and female fashion presentations according to designated design principles. 
Produce industry applicable marker concept layouts for a range of visual presentations. 
Select wigs and assemble and dress mannequins according to industry standards and client image requirements. 
Install and arrange mannequins in situ according to planned themes. 
Produce and install suitable props as required to suit the storyline of the display. 
Implement industry standard presentation site housekeeping procedures and relevant OHS principles. 
Develop budget, mid-range and upmarket concept sketches for the visual presentation of fabrics using mannequins. 
Develop fabric presentations involving suitable industry standard stylistic arrangements targeting the specific market sector. 
Create and install suitable signage, depicting price and typographic design in harmony with the product presented. 
Create and apply strategic compositional design themes to fabric displays. 

Forms

Assessment Cover Sheet

SIRRMER017A - Design and produce merchandising and in-store presentations
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRRMER017A - Design and produce merchandising and in-store presentations

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: