Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRRMER407 Mapping and Delivery Guide
Design merchandisers

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRRMER407 - Design merchandisers
Description This unit describes the performance outcomes, skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to frontline visual merchandisers.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Merchandising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine functional requirements of merchandisers.
  • Establish client requirements and functional needs through questioning, active listening and discussion.
  • Examine existing corporate image and customer profile to establish design target.
  • Research desirable look, size, materials and functions of available materials for a range of merchandise categories.
       
Element: Develop new design concepts for merchandisers.
  • Apply principles and elements of design to create chosen image.
  • Evaluate chosen image in terms of customer perception for targeted customers.
  • Develop designs for a range of merchandising categories and applications.
       
Element: Produce drawings and models of merchandisers.
  • Present illustrations and models of designs for client feedback.
  • Modify designs in response to client feedback.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

develops sample analysis of a client brief and subsequent identification of suitable materials

develops examples of personally designed merchandisers

uses colour schemes to suit specific visual merchandising promotional themes.

Context of and specific resources for assessment

Assessment must ensure access to:

real or simulated retail visual merchandising work environment

relevant documentation, such as real or simulated client briefs

a studio environment and equipment

relevant computer hardware and software

materials

information on:

client requirements

store image

store visual merchandising standards

target customers

merchandise categories

retail design trends.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail merchandiser design project

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication and interpersonal skills to consult with clients

creative skills to apply elements and principles of design

illustrative and model making skills

research skills to explore desirable look, size, materials and functions of available materials for a range of merchandise categories

Required knowledge

elements and principles of design

current design trends

contemporary design issues

copyright and intellectual property issues and legislation and their impact on design practice

psychological and marketable characteristics of colour in visual merchandising

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the participant, accessibility of the item, and local industry and regional contexts) may also be included.

Clients may be:

external to the organisation

internal managers and staff.

Merchandise categories may include:

books

confectionery

cosmetics

fashion

fashion accessories

food and drinks

homewares

personal products.

Principles and elements of design may include:

elements:

colour

direction

line

shape

size

texture

principles:

balance

contrast

dominance

gradation

harmony

repetition

unity.

Illustrationsmay include:

computer-generated illustrations

manually produced illustrations.

Models of designsmay include:

bench style

fixed

freestanding.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Establish client requirements and functional needs through questioning, active listening and discussion. 
Examine existing corporate image and customer profile to establish design target. 
Research desirable look, size, materials and functions of available materials for a range of merchandise categories. 
Apply principles and elements of design to create chosen image. 
Evaluate chosen image in terms of customer perception for targeted customers. 
Develop designs for a range of merchandising categories and applications. 
Present illustrations and models of designs for client feedback. 
Modify designs in response to client feedback. 

Forms

Assessment Cover Sheet

SIRRMER407 - Design merchandisers
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRRMER407 - Design merchandisers

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: