Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRRMRM008 Mapping and Delivery Guide
Develop a merchandise promotional plan

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRRMRM008 - Develop a merchandise promotional plan
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to develop a merchandise promotional plan that supports merchandise performance. It requires the ability to plan and schedule promotional activities that align to a merchandise strategy and review their impact. This unit applies to senior personnel working in a diverse range of retail sectors and business contexts. They operate with independence and are responsible for making a range of operational business decisions that relate to retail merchandise management. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

organisational marketing strategy and performance information

promotional performance information.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors, and:

have worked in the retail industry for at least three years where they have applied the skills and knowledge within this unit of competency.
Prerequisites/co-requisites
Competency Field Merchandise Management
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine merchandise promotional requirements.
  • Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.
  • Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.
  • Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.
  • Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.
       
Element: Develop promotional plan.
  • Develop merchandise promotional objectives in line with marketing strategy.
  • Identify and source promotional tools required to achieve merchandise promotional objectives.
  • Document a merchandise promotional action plan that details key activities, resources and timeframes.
  • Establish performance indicators for measuring impact of merchandise promotional activity.
  • Integrate legal and ethical requirements and considerations into promotional planning.
  • Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.
  • Seek any required approval for merchandise promotional plan.
       
Element: Monitor merchandise promotional activity.
  • Communicate merchandise promotional plan and action plan to relevant personnel.
  • Oversee merchandise promotional activity and respond to issues as they arise.
  • Produce promotional activity reports according to organisational procedures.
       
Element: Review promotional plan.
  • Evaluate promotional activity against performance indicators to determine effectiveness.
  • Make recommendations for improvements in merchandise promotion based on review.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine merchandise promotional requirements.

1.1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.

1.2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.

1.3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.

1.4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.

2. Develop promotional plan.

2.1. Develop merchandise promotional objectives in line with marketing strategy.

2.2. Identify and source promotional tools required to achieve merchandise promotional objectives.

2.3. Document a merchandise promotional action plan that details key activities, resources and timeframes.

2.4. Establish performance indicators for measuring impact of merchandise promotional activity.

2.5. Integrate legal and ethical requirements and considerations into promotional planning.

2.6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.

2.7. Seek any required approval for merchandise promotional plan.

3. Monitor merchandise promotional activity.

3.1. Communicate merchandise promotional plan and action plan to relevant personnel.

3.2. Oversee merchandise promotional activity and respond to issues as they arise.

3.3. Produce promotional activity reports according to organisational procedures.

4. Review promotional plan.

4.1. Evaluate promotional activity against performance indicators to determine effectiveness.

4.2. Make recommendations for improvements in merchandise promotion based on review.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

determine organisational merchandise promotional requirements and develop a merchandise promotional plan for execution over a three-month period that includes:

promotional calendar

profiled target audiences

key activities

resource requirements

performance indicators

promotional tools

monitor the performance of a promotional plan, review against performance indicators, and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of legal and ethical requirements as related to merchandise promotional planning and activity:

Australian Consumer Law

Trade Practices Act

privacy

appropriate use of images and text

codes of practice

types of promotional tools:

benefits

limitations

trends in promotional activity and their use for customer engagement and retail promotion

supplier negotiations required to participate in co-operative funding of promotional activities:

rebates

charges

discounts

logistics

markdowns

staff training

in-store support

merchandise returns

comparative promotional options relevant to promotional strategies:

benchmarking

best practice information

competitor information

promotional performance indicators:

exposure achieved

sales achieved

penetration of target market

cost-effectiveness

sustainability considerations, opportunities for and constraints on promotion in the relevant context, and those related to:

economic sustainability of promotional initiatives

resource conservation and waste minimisation

performance indicators for measuring impact of promotional activities

recommendations for strategic responses based on promotional evaluation.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine merchandise promotional requirements.

1.1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.

1.2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.

1.3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.

1.4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.

2. Develop promotional plan.

2.1. Develop merchandise promotional objectives in line with marketing strategy.

2.2. Identify and source promotional tools required to achieve merchandise promotional objectives.

2.3. Document a merchandise promotional action plan that details key activities, resources and timeframes.

2.4. Establish performance indicators for measuring impact of merchandise promotional activity.

2.5. Integrate legal and ethical requirements and considerations into promotional planning.

2.6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.

2.7. Seek any required approval for merchandise promotional plan.

3. Monitor merchandise promotional activity.

3.1. Communicate merchandise promotional plan and action plan to relevant personnel.

3.2. Oversee merchandise promotional activity and respond to issues as they arise.

3.3. Produce promotional activity reports according to organisational procedures.

4. Review promotional plan.

4.1. Evaluate promotional activity against performance indicators to determine effectiveness.

4.2. Make recommendations for improvements in merchandise promotion based on review.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation. 
Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance. 
Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities. 
Consult with relevant personnel to seek input on merchandise promotional activity and opportunities. 
Develop merchandise promotional objectives in line with marketing strategy. 
Identify and source promotional tools required to achieve merchandise promotional objectives. 
Document a merchandise promotional action plan that details key activities, resources and timeframes. 
Establish performance indicators for measuring impact of merchandise promotional activity. 
Integrate legal and ethical requirements and considerations into promotional planning. 
Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget. 
Seek any required approval for merchandise promotional plan. 
Communicate merchandise promotional plan and action plan to relevant personnel. 
Oversee merchandise promotional activity and respond to issues as they arise. 
Produce promotional activity reports according to organisational procedures. 
Evaluate promotional activity against performance indicators to determine effectiveness. 
Make recommendations for improvements in merchandise promotion based on review. 

Forms

Assessment Cover Sheet

SIRRMRM008 - Develop a merchandise promotional plan
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Assessment Record Sheet

SIRRMRM008 - Develop a merchandise promotional plan

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

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