Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXMER007A Mapping and Delivery Guide
Demonstrate merchandising and category presentation skills

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRXMER007A - Demonstrate merchandising and category presentation skills
Description This unit describes the performance outcomes, skills and knowledge required to merchandise and present a wide variety of product categories in a range of presentation sites.
Employability Skills The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.
Learning Outcomes and Application This unit requires the team member to produce comprehensive working plans and safely build a range of displays selecting styles and composition that best promote the merchandise category. It involves the application design, planning and construction skills and knowledge in retail settings to accepted OHS standards. This unit may apply to frontline visual merchandise team members or managers.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Merchandising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Produce comprehensive working plans.
  • Identify relevant product categories in merchandising and presentation plans according to store merchandising policy and image.
  • Produce photographic evidence of specific retail stores or spaces to be merchandised.
  • Develop plans, including presentation sketches showing alternative developmental designs that support the photographic image where relevant.
  • Distinguish product placement, style and methods of presentation on working plans.
       
Element: Produce colour blocked presentations of store interiors.
  • Develop colour blocked visuals of store interiors in the following categories: wall fixture system, floor racks and floor gondola.
  • Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.
       
Element: Produce strategically designed visual presentations for a range of merchandise categories.
  • Approach relevant store personnel for product for use in displays according to store procedures.
  • Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.
  • Apply industry standard visual presentation techniques according to store visual merchandising policy and OHS requirements for displays.
  • Evaluate finished visual presentations in conjunction with relevant team members.
       
Element: Dress merchandisers.
  • Select and assemble male, female and infant torso or bust, or abstract display forms according to the planned product presentation.
  • Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors

strategically designed and produced visual displays for a range of product categories

individual visual displays, including examples of each of the following styles:

basic

classic

traditional

designer

contemporary

lifestyle.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

a studio environment or IT hardware and design software

relevant documentation, such as:

OHS requirements

industry codes of practice

store merchandising policies

information on:

products and services

suppliers

new display technology.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a role play

third-party reports from a supervisor

a portfolio of personally developed visual merchandising presentation plans and photographs of completed in situ displays

customer feedback

answers to questions about specific skills and knowledge.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

demonstrate adherence to safe working practices

interpersonal communication skills to:

approach relevant store personnel for product for use in displays according to store procedures

evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

use effective visual merchandising illustration skills

effectively colour block store interiors

effectively display merchandise

apply analytical and decision-making skills.

The following knowledge must be assessed as part of this unit:

characteristics of and purpose of merchandising in both visual merchandising and retail operations

role of merchandising in the retail industry

business's target market and its impact on visual merchandising

application of consumer demographics and psychographics

lifestyle merchandising

dealing with internal or external groups and individuals with regard to visual merchandising applications

relevant OHS provisions

relevant legislative provisions

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Product categories may include:

food and liquor

fashion and accessories

footwear products and services

jewellery

hair, beauty and cosmetics products

electrical products

furniture products

soft furnishings, fabrics, manchester and haberdashery

floor covering products and services

hardware products and services

baby and toddler products

cameras, photographic equipment and services

computer products and services

sporting products and services

toys

books

newsagency products and services

music and audio products and services.

Style may include:

basic

classic

traditional

designer

contemporary

lifestyle.

Visuals may include:

stock arrangement according to price, size, colour and style

arrangement of colour ways

folding of fashion garments

price, size, style arrangement

stock placement on fixtures and racking

principles of balance and harmony.

Relevant store personnel may include:

managers

floor staff

logistics and store staff.

OHS may include:

safe lifting

safe use of tools and equipment

building safe display structures.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify relevant product categories in merchandising and presentation plans according to store merchandising policy and image. 
Produce photographic evidence of specific retail stores or spaces to be merchandised. 
Develop plans, including presentation sketches showing alternative developmental designs that support the photographic image where relevant. 
Distinguish product placement, style and methods of presentation on working plans. 
Develop colour blocked visuals of store interiors in the following categories: wall fixture system, floor racks and floor gondola. 
Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results. 
Approach relevant store personnel for product for use in displays according to store procedures. 
Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements. 
Apply industry standard visual presentation techniques according to store visual merchandising policy and OHS requirements for displays. 
Evaluate finished visual presentations in conjunction with relevant team members. 
Select and assemble male, female and infant torso or bust, or abstract display forms according to the planned product presentation. 
Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points. 

Forms

Assessment Cover Sheet

SIRXMER007A - Demonstrate merchandising and category presentation skills
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRXMER007A - Demonstrate merchandising and category presentation skills

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: