Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIRXMKT005 Mapping and Delivery Guide
Develop a marketing strategy
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | SIRXMKT005 - Develop a marketing strategy |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to analyse the operating environment and use results to develop, implement and review a marketing strategy. This unit applies to senior personnel working in a diverse range of sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and strategic planning. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in an operational business operation or activity. This can be: an industry workplace a simulated industry environment. Assessment must ensure access to: current documentation outlining aspects of legal issues that impact on marketing activities as described in the Knowledge Evidence product or service for which market planning can be undertaken existing organisational marketing strategy and plans sources of information on internal and external operating environments stakeholders with whom the individual can interact; these can be: individuals in an industry workplace, or individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Analyse internal environment. |
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Element: Analyse the external environment. |
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Element: Develop marketing strategy and plan. |
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Element: Implement marketing plan. |
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Element: Review marketing plan. |
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