Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXMPR002A Mapping and Delivery Guide
Provide marketing and promotion program support

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency SIRXMPR002A - Provide marketing and promotion program support
Description This unit describes the performance outcomes, skills and knowledge required to support promotional and marketing programs as a frontline sales staff member.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to frontline sales personnel who are responsible for supporting enterprise promotional and marketing programs by confirming timing and purpose of programs, responding to enquiries and ensuing materials are available to internal and external customers.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Confirm promotional and marketing activities.
  • Obtain and confirm timing and purpose of marketing and promotional programs.
  • Access relevant sources of information regarding upcoming promotional activities.
  • Confirm own role in supporting specific marketing and promotional programs with relevant supervisory personnel.
  • Communicate details of marketing and promotional programs to customers as directed.
       
Element: Respond to enquiries on promotional and marketing activities.
  • Receive and action enquiries concerning marketing and promotional programs according to business policy and procedures.
  • Provide accurate details of marketing and promotional programs on demand to internal or external personnel, according to business policy and procedures.
       
Element: Support marketing and promotional programs.
  • Secure campaign-related marketing materials to meet internal or external demand.
  • Issue campaign-related marketing materials to meet internal or external requests according to business policy and procedures.
  • Lodge orders for additional campaign-related marketing materials in a timely manner.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

accurate monitoring and confirmation of upcoming and ongoing store promotional and advertising programs

consistent confirmation of own role and responsibilities to support marketing and promotional programs

ability to accurately determine details of advertising and promotional programs

accurate and clear communication of advertising and promotional program details to answer identified external and internal queries

timely provision of merchandising and support resources to nominated personnel implementing advertising and promotional programs.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as:

store policy and procedures manuals

campaign details

campaign marketing materials.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace

third-party reports from a supervisor

customer feedback

role play

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This section describes the essential skills and knowledge and their level, required for this unit.

Required skills

interpersonal skills to:

access information

confirm own role

conveying accurate details of promotional or advertising programs to customers

respond to enquiries on marketing and promotional activities and through clear and direct communication

use open and closed questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

literacy skills to:

interpret promotional campaign information and instructions

self management skills to:

respond accurately to enquiries on marketing and promotional activities

initiate orders for promotional or advertising support merchandise

Required knowledge

upcoming and ongoing promotional schedule, plans and activities

support requirements and expectations

processing promotional enquiries according to business policy and requirements

roles of management personnel

ways to support marketing and promotional programs

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Promotional and marketing programs may include:

manufacturer product or service campaigns

loyalty programs

catalogue offers

vouchers

seasonal campaigns

events

new lines

new store

sales discounts

special displays.

Relevant sources of information may include:

work procedures and internal manuals

enterprise operating procedures and instructions

written instructions such as data exchange, emails.

other staff and supervisors.

Relevant supervisory personnel may include:

team leader

department manager

manager.

Customers may include:

new and existing customers

internal or external customers

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.

Business policy and procedures may include:

operating procedures and instructions

legislation and regulations

quality assurance systems procedures and policies

supplier instructions

safety instructions.

Campaign-related marketing materials may include:

advertising materials

display stands

flyers

gift merchandise and promotional materials

staff uniforms, badges and hats

customer loyalty cards

vouchers and discount vouchers.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Obtain and confirm timing and purpose of marketing and promotional programs. 
Access relevant sources of information regarding upcoming promotional activities. 
Confirm own role in supporting specific marketing and promotional programs with relevant supervisory personnel. 
Communicate details of marketing and promotional programs to customers as directed. 
Receive and action enquiries concerning marketing and promotional programs according to business policy and procedures. 
Provide accurate details of marketing and promotional programs on demand to internal or external personnel, according to business policy and procedures. 
Secure campaign-related marketing materials to meet internal or external demand. 
Issue campaign-related marketing materials to meet internal or external requests according to business policy and procedures. 
Lodge orders for additional campaign-related marketing materials in a timely manner. 

Forms

Assessment Cover Sheet

SIRXMPR002A - Provide marketing and promotion program support
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIRXMPR002A - Provide marketing and promotion program support

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: