Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXSTR001 Mapping and Delivery Guide
Develop an ecommerce strategy

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SIRXSTR001 - Develop an ecommerce strategy
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to develop an ecommerce strategy for the online sale of products or services. It requires the ability to determine organisational ecommerce needs, develop a strategy and evaluate its effectiveness. This unit applies to individuals working in a diverse range of businesses that operate online to sell products and services. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

ecommerce monitoring tools

ecommerce performance data

organisational ecommerce objectives.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Prerequisites/co-requisites
Competency Field Strategy
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine ecommerce requirements.
  • Determine organisational objectives and priorities for ecommerce operations.
  • Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.
  • Identify ecommerce resourcing and budget availability.
  • Review past ecommerce performance data to inform strategy development.
  • Analyse internal and external operating environment, including competitive landscape, to inform strategy development.
  • Research trends in ecommerce and use findings to influence strategy development.
  • Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.
  • Seek input from, relevant personnel to inform ecommerce strategy.
       
Element: Develop ecommerce strategy.
  • Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.
  • Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.
  • Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.
  • Identify inventory logistics requirements and incorporate into strategy planning.
  • Research, identify and select suitable payment solutions for integration into ecommerce operations.
  • Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.
  • Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.
  • Establish key performance indicators and develop evaluation criteria.
  • Establish data collection and analysis needs and required analytical tools.
  • Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.
  • Develop and document an action plan detailing key activities, responsibilities and timeframes.
  • Obtain input from relevant personnel and make adjustments to strategy based on feedback received.
  • Finalise ecommerce strategy and gain approval as required.
       
Element: Review ecommerce strategy.
  • Evaluate ecommerce performance against targets to determine any changes required.
  • Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce requirements.

1.1. Determine organisational objectives and priorities for ecommerce operations.

1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

1.3. Identify ecommerce resourcing and budget availability.

1.4. Review past ecommerce performance data to inform strategy development.

1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

1.6. Research trends in ecommerce and use findings to influence strategy development.

1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

1.8. Seek input from, relevant personnel to inform ecommerce strategy.

2. Develop ecommerce strategy.

2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

2.4. Identify inventory logistics requirements and incorporate into strategy planning.

2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.

2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

2.8. Establish key performance indicators and develop evaluation criteria.

2.9. Establish data collection and analysis needs and required analytical tools.

2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.

2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

2.13. Finalise ecommerce strategy and gain approval as required.

3. Review ecommerce strategy.

3.1. Evaluate ecommerce performance against targets to determine any changes required.

3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify organisational ecommerce objectives and document an ecommerce strategy that details:

strategy for:

integration

content

inventory and logistics

security

payment

data collection and analytics

action plan:

key activities

responsibilities

timeframes

risk management and contingency planning

performance indicators and evaluation criteria

ecommerce technologies and solutions that meet organisational objectives:

features

functionality

cost

use evaluation criteria to review the performance of an ecommerce strategy and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical requirements and considerations as related to ecommerce strategy development:

Australian Consumer Law

copyright

privacy

codes of practice

security

purpose and key inclusions of an ecommerce strategy:

strategies for:

integration

content

inventory and logistics

security

payment

data collection and analytics

action plan

techniques for the following, as related to ecommerce strategy development:

risk management and contingency planning

developing performance indicators and evaluation criteria

optimising user experience

current trends in ecommerce related to:

payment

security

platforms

performance and user experience

integration

content

inventory and logistics

data collection and analysis

types of ecommerce platforms and solutions:

features

benefits

limitations

functionality

cost

key stakeholders involved in ecommerce strategy development and their role

common outsourcing as related to ecommerce

ecommerce architecture and how to achieve integration to create a total ecommerce solution.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce requirements.

1.1. Determine organisational objectives and priorities for ecommerce operations.

1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

1.3. Identify ecommerce resourcing and budget availability.

1.4. Review past ecommerce performance data to inform strategy development.

1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

1.6. Research trends in ecommerce and use findings to influence strategy development.

1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

1.8. Seek input from, relevant personnel to inform ecommerce strategy.

2. Develop ecommerce strategy.

2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

2.4. Identify inventory logistics requirements and incorporate into strategy planning.

2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.

2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

2.8. Establish key performance indicators and develop evaluation criteria.

2.9. Establish data collection and analysis needs and required analytical tools.

2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.

2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

2.13. Finalise ecommerce strategy and gain approval as required.

3. Review ecommerce strategy.

3.1. Evaluate ecommerce performance against targets to determine any changes required.

3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine organisational objectives and priorities for ecommerce operations. 
Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development. 
Identify ecommerce resourcing and budget availability. 
Review past ecommerce performance data to inform strategy development. 
Analyse internal and external operating environment, including competitive landscape, to inform strategy development. 
Research trends in ecommerce and use findings to influence strategy development. 
Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability. 
Seek input from, relevant personnel to inform ecommerce strategy. 
Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility. 
Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development. 
Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use. 
Identify inventory logistics requirements and incorporate into strategy planning. 
Research, identify and select suitable payment solutions for integration into ecommerce operations. 
Complete security risk analysis to determine security requirements for protection of organisational and customer information and data. 
Identify potential risks and issues in ecommerce operations and document contingency plans accordingly. 
Establish key performance indicators and develop evaluation criteria. 
Establish data collection and analysis needs and required analytical tools. 
Determine flexibility of strategy and ensure strategy can react to environmental and technological changes. 
Develop and document an action plan detailing key activities, responsibilities and timeframes. 
Obtain input from relevant personnel and make adjustments to strategy based on feedback received. 
Finalise ecommerce strategy and gain approval as required. 
Evaluate ecommerce performance against targets to determine any changes required. 
Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions. 

Forms

Assessment Cover Sheet

SIRXSTR001 - Develop an ecommerce strategy
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Assessment Record Sheet

SIRXSTR001 - Develop an ecommerce strategy

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(add lines for each task)

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