Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITTPPD008 Mapping and Delivery Guide
Develop tourism products

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SITTPPD008 - Develop tourism products
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.The unit applies to all industry sectors and to senior personnel working in strategic planning and product development roles. This could include product development managers, marketing managers, operations or general managers, regional tourism managers, account managers, events managers, resort or hotel managers and owner-operators.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in a tourism business operation for which tourism products can be developed. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

current information and communications technology

current tourism industry data and information sources about tourism market trends.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.
Prerequisites/co-requisites
Competency Field Planning and Product Development
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research the market.
  • Focus product research according to organisational objectives.
  • Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
  • Consult with internal and external stakeholders.
  • Analyse current market trends, needs, and product and service gaps.
  • Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
  • Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.
       
Element: Analyse issues relevant to product establishment.
  • Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
  • Identify and assess external issues that impact on establishing a product.
  • Assess suitability of destinations for accessibility and availability of services for target markets.
  • Assess organisational capacity to provide proposed product and identify additional resources required.
  • Consider issues relating to product life cycle.
       
Element: Determine profitable selling price.
  • Determine net delivery cost by identifying expenditure items.
  • Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.
  • Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.
  • Make reasonable cost adjustments to ensure price-competitive product.
  • Estimate expected income and assess profitability and yield.
  • Clearly and accurately document pricing structures.
       
Element: Establish the product.
  • Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
  • Communicate plan to relevant internal and external stakeholders.
  • Where appropriate, test new products and services in marketplace prior to full implementation.
       
Element: Monitor and evaluate the success of the product.
  • Monitor product development initiatives based on feedback and other business factors.
  • Identify and action changes required in a timely manner and according to any contractual obligations.
  • Communicate changes to relevant colleagues, customers and distributors.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research the market.

1.1.Focus product research according to organisational objectives.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Consult with internal and external stakeholders.

1.4.Analyse current market trends, needs, and product and service gaps.

1.5.Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

1.6.Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

2. Analyse issues relevant to product establishment.

2.1.Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

2.2.Identify and assess external issues that impact on establishing a product.

2.3.Assess suitability of destinations for accessibility and availability of services for target markets.

2.4.Assess organisational capacity to provide proposed product and identify additional resources required.

2.5.Consider issues relating to product life cycle.

3. Determine profitable selling price.

3.1.Determine net delivery cost by identifying expenditure items.

3.2.Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

3.3.Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

3.4.Make reasonable cost adjustments to ensure price-competitive product.

3.5.Estimate expected income and assess profitability and yield.

3.6.Clearly and accurately document pricing structures.

4. Establish the product.

4.1.Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

4.2.Communicate plan to relevant internal and external stakeholders.

4.3.Where appropriate, test new products and services in marketplace prior to full implementation.

5. Monitor and evaluate the success of the product.

5.1.Monitor product development initiatives based on feedback and other business factors.

5.2.Identify and action changes required in a timely manner and according to any contractual obligations.

5.3.Communicate changes to relevant colleagues, customers and distributors.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

research, assess and develop a new product or service for a tourism operation, including:

analysing current industry, market and organisational information

gap analysis of current products or services

determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service

creating a product development plan

developing measures of success and return on investment for the new product or service.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

features and inclusions of a product development plan

tourism industry structures, interrelationships and networks

tourism industry information sources:

government bodies:

funding agencies

land management agencies

internet

local people

reports and research:

local, state, regional or national marketing plans

statistical data

public and private research bodies

tourism operators:

accommodation

destination marketing companies

tour operators

inbound tour operators

tour wholesalers

tourism organisations and associations

training agencies

distribution and marketing networks that support tourism products in the relevant context

key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles that meet certain market requirements and quality expectations

current tourism product base for the proposed destination and market to be serviced

current and proposed products and services of competitors

features of the destination at which the product will be delivered

aspects of laws that impact on tourism operations and actions required of tourism operators:

consumer protection:

providing services as advertised

terms and conditions

refund requirements

cancellation fees

child sex tourism

legal liability insurance requirements and duty of care to customers

environmental protection:

licences

permits

accreditation

minimal impact practice

local community protection:

land ownership, management and access requirements

factors impacting organisational capacity to provide proposed product:

destination factors:

capacity to sustain tourism

impacts of potential product diversification for the business

profitability issues

resource constraints

skills requirements

sustainability:

economic

environmental

current credentials

legislative, accreditation, permit requirements

minimal impact issues

social and cultural

risk assessment and control requirements

financial operating costs in tourism organisations; desired profit margins and achievement of high yield in order to determine an appropriate selling price

expenditure items relevant to the development of tourism products:

capital costs and proportion attributed to the product

fixed costs

human resource costs

insurances

licensing and permit fees

marketing costs

operating costs attributed to operating the product

supply of component products and services

variable costs

industry commission and mark-up procedures and rates appropriate in the relevant industry context.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research the market.

1.1.Focus product research according to organisational objectives.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Consult with internal and external stakeholders.

1.4.Analyse current market trends, needs, and product and service gaps.

1.5.Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

1.6.Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

2. Analyse issues relevant to product establishment.

2.1.Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

2.2.Identify and assess external issues that impact on establishing a product.

2.3.Assess suitability of destinations for accessibility and availability of services for target markets.

2.4.Assess organisational capacity to provide proposed product and identify additional resources required.

2.5.Consider issues relating to product life cycle.

3. Determine profitable selling price.

3.1.Determine net delivery cost by identifying expenditure items.

3.2.Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

3.3.Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

3.4.Make reasonable cost adjustments to ensure price-competitive product.

3.5.Estimate expected income and assess profitability and yield.

3.6.Clearly and accurately document pricing structures.

4. Establish the product.

4.1.Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

4.2.Communicate plan to relevant internal and external stakeholders.

4.3.Where appropriate, test new products and services in marketplace prior to full implementation.

5. Monitor and evaluate the success of the product.

5.1.Monitor product development initiatives based on feedback and other business factors.

5.2.Identify and action changes required in a timely manner and according to any contractual obligations.

5.3.Communicate changes to relevant colleagues, customers and distributors.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Focus product research according to organisational objectives. 
Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks. 
Consult with internal and external stakeholders. 
Analyse current market trends, needs, and product and service gaps. 
Identify product development opportunities and target markets, including opportunities for new and innovative approaches. 
Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies. 
Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs. 
Identify and assess external issues that impact on establishing a product. 
Assess suitability of destinations for accessibility and availability of services for target markets. 
Assess organisational capacity to provide proposed product and identify additional resources required. 
Consider issues relating to product life cycle. 
Determine net delivery cost by identifying expenditure items. 
Identify organisations involved in the product distribution network and the commission or mark up structures that would apply. 
Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit. 
Make reasonable cost adjustments to ensure price-competitive product. 
Estimate expected income and assess profitability and yield. 
Clearly and accurately document pricing structures. 
Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation. 
Communicate plan to relevant internal and external stakeholders. 
Where appropriate, test new products and services in marketplace prior to full implementation. 
Monitor product development initiatives based on feedback and other business factors. 
Identify and action changes required in a timely manner and according to any contractual obligations. 
Communicate changes to relevant colleagues, customers and distributors. 

Forms

Assessment Cover Sheet

SITTPPD008 - Develop tourism products
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Assessment Record Sheet

SITTPPD008 - Develop tourism products

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(add lines for each task)

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