Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITTPPD011 Mapping and Delivery Guide
Develop and implement local or regional tourism plan

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SITTPPD011 - Develop and implement local or regional tourism plan
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional area. It requires the ability to develop the plan in consultation with the local community and monitor its success in the context of the overall and long-term operation of tourism as an industry in the area.The unit applies to those working at senior levels in local, regional, state or territory tourism organisations who have a strategic tourism planning role.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in a local, regional, state or territory tourism organisation. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

local or regional tourism area for which a plan can be developed

current tourism industry information and data on the area

community stakeholders for participation in consultation these can be:

host community

investors

government authorities

land management agencies; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.
Prerequisites/co-requisites
Competency Field Planning and Product Development
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Conduct research to support tourism planning.
  • Gather and analyse current internal and external business and market information.
  • Evaluate and consult with others about overall approach to tourism development in the area.
  • Research and develop an inventory of tourism infrastructure and carrying capacity of the area.
  • Analyse product and service gaps and potential for future development and innovation.
  • Analyse current skill profile and potential skills gaps in local labour force.
  • Assess community impacts, including environmental, social, cultural and economic factors and opportunities.
  • Conduct community consultations.
  • Investigate community and industry resources available to implement the plan.
       
Element: Develop tourism plan.
  • Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.
  • Integrate financially-sound resource strategies and take advantage of new and emerging technologies.
  • Propose administrative framework and systems capable of supporting the plan.
  • Consult appropriate colleagues during planning process.
  • Develop performance indicators, contingency plans and evaluation methods.
  • Submit plan to appropriate authority for approval prior to implementation.
       
Element: Implement and monitor tourism plan.
  • Initiate an internal and external communications strategy.
  • Implement and monitor actions according to schedule and contingencies.
  • Develop progress and other reports according to organisational requirements.
  • Involve community in tourism issues on an ongoing basis.
       
Element: Evaluate tourism plans.
  • Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.
  • Submit changes for consideration and approval by appropriate authority.
  • Implement and communicate agreed changes.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct research to support tourism planning.

1.1.Gather and analyse current internal and external business and market information.

1.2.Evaluate and consult with others about overall approach to tourism development in the area.

1.3.Research and develop an inventory of tourism infrastructure and carrying capacity of the area.

1.4.Analyse product and service gaps and potential for future development and innovation.

1.5.Analyse current skill profile and potential skills gaps in local labour force.

1.6.Assess community impacts, including environmental, social, cultural and economic factors and opportunities.

1.7.Conduct community consultations.

1.8.Investigate community and industry resources available to implement the plan.

2. Develop tourism plan.

2.1.Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.

2.2.Integrate financially-sound resource strategies and take advantage of new and emerging technologies.

2.3.Propose administrative framework and systems capable of supporting the plan.

2.4.Consult appropriate colleagues during planning process.

2.5.Develop performance indicators, contingency plans and evaluation methods.

2.6.Submit plan to appropriate authority for approval prior to implementation.

3. Implement and monitor tourism plan.

3.1.Initiate an internal and external communications strategy.

3.2.Implement and monitor actions according to schedule and contingencies.

3.3.Develop progress and other reports according to organisational requirements.

3.4.Involve community in tourism issues on an ongoing basis.

4. Evaluate tourism plans.

4.1.Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.

4.2.Submit changes for consideration and approval by appropriate authority.

4.3.Implement and communicate agreed changes.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a local or regional tourism plan that demonstrates the following:

understanding of key tourism issues in the local area or region

an effective planning process, including development of strategic responses to complex community and organisational issues

consultation and communication with diverse stakeholders

implement the strategic tourism plan and evaluate its success in the context of the overall operation of tourism in the area, using at least two of the following evaluation methods:

community feedback

industry feedback

marketing exposure achieved

research on business performance, such as research into attendance numbers, enquiry levels, occupancy levels, retail sales or tour sales.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

roles of key stakeholders in the tourism planning process

tourism infrastructure to be considered in tourism planning:

accommodation

attractions

conference facilities

retail

tours

transport

visitor information services

environmental, social, cultural and economic aspects of the area that impact planning:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

potential community impacts:

benefits:

cultural benefits and, cultural preservation

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

resource strategies relevant to plan, as specified in the performance evidence:

financial

human

physical

strategic planning methodologies, key stages and content requirements

community and industry resources for tourism plan implementation:

current market position

expertise of those likely to implement the plan

individual tourism operators who are prepared to contribute to the plan

local government resources

local skill profile

local tourist associations or other industry bodies

opportunities for cooperative approaches

opportunities for sponsorship

potential for state or federal assistance

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct research to support tourism planning.

1.1.Gather and analyse current internal and external business and market information.

1.2.Evaluate and consult with others about overall approach to tourism development in the area.

1.3.Research and develop an inventory of tourism infrastructure and carrying capacity of the area.

1.4.Analyse product and service gaps and potential for future development and innovation.

1.5.Analyse current skill profile and potential skills gaps in local labour force.

1.6.Assess community impacts, including environmental, social, cultural and economic factors and opportunities.

1.7.Conduct community consultations.

1.8.Investigate community and industry resources available to implement the plan.

2. Develop tourism plan.

2.1.Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.

2.2.Integrate financially-sound resource strategies and take advantage of new and emerging technologies.

2.3.Propose administrative framework and systems capable of supporting the plan.

2.4.Consult appropriate colleagues during planning process.

2.5.Develop performance indicators, contingency plans and evaluation methods.

2.6.Submit plan to appropriate authority for approval prior to implementation.

3. Implement and monitor tourism plan.

3.1.Initiate an internal and external communications strategy.

3.2.Implement and monitor actions according to schedule and contingencies.

3.3.Develop progress and other reports according to organisational requirements.

3.4.Involve community in tourism issues on an ongoing basis.

4. Evaluate tourism plans.

4.1.Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.

4.2.Submit changes for consideration and approval by appropriate authority.

4.3.Implement and communicate agreed changes.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Gather and analyse current internal and external business and market information. 
Evaluate and consult with others about overall approach to tourism development in the area. 
Research and develop an inventory of tourism infrastructure and carrying capacity of the area. 
Analyse product and service gaps and potential for future development and innovation. 
Analyse current skill profile and potential skills gaps in local labour force. 
Assess community impacts, including environmental, social, cultural and economic factors and opportunities. 
Conduct community consultations. 
Investigate community and industry resources available to implement the plan. 
Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines. 
Integrate financially-sound resource strategies and take advantage of new and emerging technologies. 
Propose administrative framework and systems capable of supporting the plan. 
Consult appropriate colleagues during planning process. 
Develop performance indicators, contingency plans and evaluation methods. 
Submit plan to appropriate authority for approval prior to implementation. 
Initiate an internal and external communications strategy. 
Implement and monitor actions according to schedule and contingencies. 
Develop progress and other reports according to organisational requirements. 
Involve community in tourism issues on an ongoing basis. 
Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required. 
Submit changes for consideration and approval by appropriate authority. 
Implement and communicate agreed changes. 

Forms

Assessment Cover Sheet

SITTPPD011 - Develop and implement local or regional tourism plan
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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

SITTPPD011 - Develop and implement local or regional tourism plan

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Overall assessment result: Competent Not yet competent

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