Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXEBS002 Mapping and Delivery Guide
Develop, implement and monitor the use of social media in a business
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | SITXEBS002 - Develop, implement and monitor the use of social media in a business |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to manage the development and implementation of social media in a business and monitor its effectiveness. It requires an understanding of social media tools and platforms in order to develop a social media plan, and supporting organisational policies for social media use. This unit does not address the skills and knowledge required to set up social media accounts or its day-to-day business use.The unit is relevant to businesses operating in many industry contexts, including the tourism, travel, hospitality, events and other service industry sectors.It applies to owners or managers of businesses who are responsible for the planning, development and monitoring of social media use in a business context. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in a business where management of social media is required. This can be: an industry workplace a simulated industry workplace set up for the purpose of skills assessment. Assessment must ensure use of: organisational social media plan computers or mobile devices with internet access social media platforms and tools policies and terms of use of social media platforms and tools social media monitoring tools social media usage and activity reports customers or stakeholders on social media with whom the individual can interact; these can be: customers or stakeholders in an industry workplace; or individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | E-Business |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine social media requirements. |
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Element: Develop policies and procedures. |
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Element: Develop a social media plan. |
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Element: Implement social media plan. |
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Element: Evaluate social media effectiveness. |
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