Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITXEBS003 Mapping and Delivery Guide
Build and launch a small business website

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SITXEBS003 - Build and launch a small business website
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to build a basic website to meet business needs, including selecting a hosting service and appropriate web development software, planning the website structure, and constructing the site. It requires the technical skills and knowledge typically needed by a business that chooses to develop its own site rather than access the services of IT professionals.The unit applies to all industry sectors, and is particularly relevant to small businesses that develop their own websites. People undertaking this role work independently or with limited guidance. Depending on the business context, this could include owner-operators.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in an operational small business environment where a website is to be built and launched. This can be:

an industry workplace

a simulated activity.

Assessment must ensure access to:

a real or simulated operation, product or service for which the individual can build and launch a website

computer or mobile device with internet access

current information and communications technology:

software

authoring tools

files for use on website:

images

text files

audio files

video files

link associated files

information on web hosting services and providers

customers or stakeholders in the online environment with whom the individual can interact; these can be:

customers or stakeholders in an industry workplace; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.
Prerequisites/co-requisites
Competency Field E-Business
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan website structure.
  • Develop website style and structure to suit business purpose and intended target audience.
  • Identify and include appropriate features and capabilities in website structure.
  • Determine layout and navigation requirements for appearance, readability, links and ease of operation.
  • Ensure maximum site accessibility.
  • Clearly document structure to facilitate efficient development.
  • Develop and integrate appropriate interactive forms into website structure to capture customer data.
  • Select authoring tools and software based on website requirements.
  • Identify and integrate website security requirements.
       
Element: Develop website content.
  • Select and use business information to create website content.
  • Define information for inclusion in interactive forms based on their purpose.
  • Adapt information for inclusion to ensure site is clear, scannable and readable.
  • Use language, style and tone suited to business image and intended target audience.
  • Integrate content features according to website structure.
  • Check content for accuracy, currency and relevance.
       
Element: Create website pages.
  • Create plan for website pages and active links to meet layout and navigation requirements.
  • Select page titles and key words that reflect business purpose and website content, and assist access via search engines.
  • Improve page presentation by adding features.
  • Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.
  • Use appropriate techniques to create interactive forms.
  • Create pages consistent with site design specifications.
       
Element: Select and use a web hosting service.
  • Identify sources of information on web hosting options.
  • Evaluate and select web hosting services according to business and technical requirements.
  • Upload files to selected web hosting service according to technical requirements and business agreements.
       
Element: Test and critically evaluate website.
  • Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.
  • Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.
  • Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model.
  • Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan website structure.

1.1.Develop website style and structure to suit business purpose and intended target audience.

1.2.Identify and include appropriate features and capabilities in website structure.

1.3.Determine layout and navigation requirements for appearance, readability, links and ease of operation.

1.4.Ensure maximum site accessibility.

1.5.Clearly document structure to facilitate efficient development.

1.6.Develop and integrate appropriate interactive forms into website structure to capture customer data.

1.7.Select authoring tools and software based on website requirements.

1.8.Identify and integrate website security requirements.

2. Develop website content.

2.1.Select and use business information to create website content.

2.2.Define information for inclusion in interactive forms based on their purpose.

2.3.Adapt information for inclusion to ensure site is clear, scannable and readable.

2.4.Use language, style and tone suited to business image and intended target audience.

2.5.Integrate content features according to website structure.

2.6.Check content for accuracy, currency and relevance.

3. Create website pages.

3.1.Create plan for website pages and active links to meet layout and navigation requirements.

3.2.Select page titles and key words that reflect business purpose and website content, and assist access via search engines.

3.3.Improve page presentation by adding features.

3.4.Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.

3.5.Use appropriate techniques to create interactive forms.

3.6.Create pages consistent with site design specifications.

4. Select and use a web hosting service.

4.1.Identify sources of information on web hosting options.

4.2.Evaluate and select web hosting services according to business and technical requirements.

4.3.Upload files to selected web hosting service according to technical requirements and business agreements.

5. Test and critically evaluate website.

5.1.Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.

5.2.Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.

5.3.Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model.

5.4.Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

build a website by applying appropriate business and technical skills that meet a business need and integrating the following:

content features:

business history and profile

catalogues and brochures

client testimonials

frequently asked questions (FAQs)

products and services

published materials

staff profiles

thumbnails

visual enhancement features:

colour

frames

graphics

photographic images

text enhancement

at least one of the following security requirements:

limited downloading of images or image encoding

limited viewing of rates

password protection

payment mechanisms.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

current e-business environment for a particular business context

different services and operation systems used by internet service providers

general principles of website architecture and design

role of a website in the marketing mix

website features and capabilities:

active links

authentication facility or link

colour, sound, video, images and graphics

customer service requirements

cut down versions of web pages in wireless markup language (WML) for access by wireless application protocol (WAP) telephones

downloadable files

electronic payment facilities

facility of user feedback on content and operation of website

legal requirements

marketing features

navigation buttons

privacy and confidentiality requirements

search facility

security requirements

shopping cart facilities

text and tags in hypertext markup language (HTML)

thumbnails

factors which impact ease of operation of website:

navigation

site download time

time to download files

key features and functions of a marketing-oriented website

features of browsers, search engines and web crawlers, and how they impact on website design, decisions and meta-tags

relationships between content and site design

possible inclusions in page presentation:

animated sequences

bulleted or numbered lists

colour

downloadable files

fonts and font sizes

images, photographs and graphics

interactive forms for bookings or enquiries

movie sequence

plugins

sound

tables

techniques for using colour and enhancing text in a website

techniques for manipulating digital images and graphics, and their insertion into a website

functions and features of micro-content elements:

headings

highlighted words

hyperlink text

underlying impact of HTML and cascading style sheets on site design

features and uses of frames, forms and tables in a website

components of linked web pages:

fully qualified uniform resource locator (URL) link to a page on another website

relative links, between a page and the home page

privacy issues, codes of practice and legislative requirements in relation to website development:

Organisation for Economic Cooperation and Development (OECD) Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium (W3C) guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property considerations

legal and regulatory policies affecting e-business.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan website structure.

1.1.Develop website style and structure to suit business purpose and intended target audience.

1.2.Identify and include appropriate features and capabilities in website structure.

1.3.Determine layout and navigation requirements for appearance, readability, links and ease of operation.

1.4.Ensure maximum site accessibility.

1.5.Clearly document structure to facilitate efficient development.

1.6.Develop and integrate appropriate interactive forms into website structure to capture customer data.

1.7.Select authoring tools and software based on website requirements.

1.8.Identify and integrate website security requirements.

2. Develop website content.

2.1.Select and use business information to create website content.

2.2.Define information for inclusion in interactive forms based on their purpose.

2.3.Adapt information for inclusion to ensure site is clear, scannable and readable.

2.4.Use language, style and tone suited to business image and intended target audience.

2.5.Integrate content features according to website structure.

2.6.Check content for accuracy, currency and relevance.

3. Create website pages.

3.1.Create plan for website pages and active links to meet layout and navigation requirements.

3.2.Select page titles and key words that reflect business purpose and website content, and assist access via search engines.

3.3.Improve page presentation by adding features.

3.4.Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.

3.5.Use appropriate techniques to create interactive forms.

3.6.Create pages consistent with site design specifications.

4. Select and use a web hosting service.

4.1.Identify sources of information on web hosting options.

4.2.Evaluate and select web hosting services according to business and technical requirements.

4.3.Upload files to selected web hosting service according to technical requirements and business agreements.

5. Test and critically evaluate website.

5.1.Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.

5.2.Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.

5.3.Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model.

5.4.Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Develop website style and structure to suit business purpose and intended target audience. 
Identify and include appropriate features and capabilities in website structure. 
Determine layout and navigation requirements for appearance, readability, links and ease of operation. 
Ensure maximum site accessibility. 
Clearly document structure to facilitate efficient development. 
Develop and integrate appropriate interactive forms into website structure to capture customer data. 
Select authoring tools and software based on website requirements. 
Identify and integrate website security requirements. 
Select and use business information to create website content. 
Define information for inclusion in interactive forms based on their purpose. 
Adapt information for inclusion to ensure site is clear, scannable and readable. 
Use language, style and tone suited to business image and intended target audience. 
Integrate content features according to website structure. 
Check content for accuracy, currency and relevance. 
Create plan for website pages and active links to meet layout and navigation requirements. 
Select page titles and key words that reflect business purpose and website content, and assist access via search engines. 
Improve page presentation by adding features. 
Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. 
Use appropriate techniques to create interactive forms. 
Create pages consistent with site design specifications. 
Identify sources of information on web hosting options. 
Evaluate and select web hosting services according to business and technical requirements. 
Upload files to selected web hosting service according to technical requirements and business agreements. 
Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. 
Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business. 
Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model. 
Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions. 

Forms

Assessment Cover Sheet

SITXEBS003 - Build and launch a small business website
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SITXEBS003 - Build and launch a small business website

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: