Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITXMPR004 Mapping and Delivery Guide
Coordinate marketing activities

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SITXMPR004 - Coordinate marketing activities
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy. Individuals working independently with limited supervision undertake this role. This could include marketing coordinators or managers and owner-operators of small businesses.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in an operational business environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

products or services for which the individual can conduct marketing activities

current information and communications technology used by industry for marketing activities

marketing plans, operational marketing documents, action plans and marketing reports.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.
Prerequisites/co-requisites
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan and organise marketing activities.
  • Plan marketing activities according to marketing plan or other organisational systems.
  • Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.
  • Confirm target markets and marketing medium.
  • Evaluate potential and suitability of marketing opportunities that arise.
  • Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.
  • Develop and implement action plans to address operational details.
       
Element: Undertake a general public relations role.
  • Establish and conduct positive relationships with industry and media colleagues.
  • Use networks to support marketing activities.
  • Develop public relations resources as required, including media releases and industry or media support materials.
       
Element: Review and report on marketing activities.
  • Review activities according to agreed evaluation methods and incorporate results into future planning.
  • Prepare reports according to organisational policy and required timeframes.
  • Present current and clear market intelligence to inform sales and marketing planning.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan and organise marketing activities.

1.1.Plan marketing activities according to marketing plan or other organisational systems.

1.2.Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.

1.3.Confirm target markets and marketing medium.

1.4.Evaluate potential and suitability of marketing opportunities that arise.

1.5.Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.

1.6.Develop and implement action plans to address operational details.

2. Undertake a general public relations role.

2.1.Establish and conduct positive relationships with industry and media colleagues.

2.2.Use networks to support marketing activities.

2.3.Develop public relations resources as required, including media releases and industry or media support materials.

3. Review and report on marketing activities.

3.1.Review activities according to agreed evaluation methods and incorporate results into future planning.

3.2.Prepare reports according to organisational policy and required timeframes.

3.3.Present current and clear market intelligence to inform sales and marketing planning.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

plan and coordinate at least two different marketing activities for an operation, product or service

use industry networks, information sources, and distribution and marketing networks when planning and coordinating the above activities

reflect types of marketing activities used in the relevant industry sector and major industry promotional events in the above activities

apply marketing principles to each marketing activity

evaluate and report on each of the above marketing activities against the following criteria:

consistency with overall marketing direction

exposure that was achieved

matching attendees to target market

cost-effectiveness of financial and human resources

completion within established timeframe.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

content and structure of marketing plans

key marketing principles:

marketing management process

the four Ps: product, place, price and promotion

SWOT analysis: strengths, weaknesses, opportunities and threats

industry structure and interrelationships, industry networks and information sources

industry and market knowledge appropriate to the sector and organisation:

distribution and marketing networks, especially those that support the product or service being promoted

e-business marketing options and major promotional events

commission structures

current customer and market trends and preferences

features, benefits and practical application of marketing activities commonly used in the service industries:

advertising

familiarisations

in-house promotions

public relations

social media

trade and consumer shows

signage and display

information inputs into the planning process:

competitive activity

financial statistics

marketing reports

marketplace trends

sales reports

considerations in evaluating the suitability of marketing activities:

consistency with overall marketing direction

exposure to be achieved

matching of attendees to target markets

resource considerations:

financial

human

timing of activity or event

operational details relevant to the coordination of marketing activities:

administrative and procedural requirements

availability of promotional materials

available technology

contracting of other services

equipment requirements

need for external assistance

potential for cooperative approaches

public relations implications

staffing requirements and briefings

strategies to ensure maximum benefits

travel arrangements

legal issues that impact on the marketing of products and services

ethical considerations for marketing activities:

appropriate use of images and text

protection of children

targeting of particular groups in the community

sustainability considerations for marketing activities:

reducing waste of printed materials

sustainability as a marketing tool.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan and organise marketing activities.

1.1.Plan marketing activities according to marketing plan or other organisational systems.

1.2.Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.

1.3.Confirm target markets and marketing medium.

1.4.Evaluate potential and suitability of marketing opportunities that arise.

1.5.Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.

1.6.Develop and implement action plans to address operational details.

2. Undertake a general public relations role.

2.1.Establish and conduct positive relationships with industry and media colleagues.

2.2.Use networks to support marketing activities.

2.3.Develop public relations resources as required, including media releases and industry or media support materials.

3. Review and report on marketing activities.

3.1.Review activities according to agreed evaluation methods and incorporate results into future planning.

3.2.Prepare reports according to organisational policy and required timeframes.

3.3.Present current and clear market intelligence to inform sales and marketing planning.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Plan marketing activities according to marketing plan or other organisational systems. 
Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning. 
Confirm target markets and marketing medium. 
Evaluate potential and suitability of marketing opportunities that arise. 
Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media. 
Develop and implement action plans to address operational details. 
Establish and conduct positive relationships with industry and media colleagues. 
Use networks to support marketing activities. 
Develop public relations resources as required, including media releases and industry or media support materials. 
Review activities according to agreed evaluation methods and incorporate results into future planning. 
Prepare reports according to organisational policy and required timeframes. 
Present current and clear market intelligence to inform sales and marketing planning. 

Forms

Assessment Cover Sheet

SITXMPR004 - Coordinate marketing activities
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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

SITXMPR004 - Coordinate marketing activities

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

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