Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITXMPR005 Mapping and Delivery Guide
Participate in cooperative online marketing initiatives

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency SITXMPR005 - Participate in cooperative online marketing initiatives
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content, and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives.The unit applies to all industry sectors. Individuals working independently with limited guidance from others undertake this role. This could include sales and marketing personnel, managers, and owner-operators of small businesses.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in an operational business or activity. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

current information and communications technology

content suitable for online use:

text

images

multimedia

different style guides and online technical specifications.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Prerequisites/co-requisites
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate online cooperative marketing initiatives.
  • Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.
  • Select initiatives that respond to business requirements.
  • Evaluate additional skills, equipment or other resources required to participate.
       
Element: Provide online content in appropriate format and style.
  • Review content requirements set down by administrator of cooperative initiative.
  • Develop content suited to an online environment and administrator requirements.
  • Identify, organise and prepare appropriate images for inclusion.
  • Upload content according to guidelines and protocols.
       
Element: Use remote authoring to update content.
  • Develop protocols for regular and timely updating of content in cooperative sites.
  • Update content using remote authoring techniques according to requirements of cooperative site.
  • Evaluate content and outcomes of participation, and identify and address issues arising.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate online cooperative marketing initiatives.

1.1.Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.

1.2.Select initiatives that respond to business requirements.

1.3.Evaluate additional skills, equipment or other resources required to participate.

2. Provide online content in appropriate format and style.

2.1.Review content requirements set down by administrator of cooperative initiative.

2.2.Develop content suited to an online environment and administrator requirements.

2.3.Identify, organise and prepare appropriate images for inclusion.

2.4.Upload content according to guidelines and protocols.

3. Use remote authoring to update content.

3.1.Develop protocols for regular and timely updating of content in cooperative sites.

3.2.Update content using remote authoring techniques according to requirements of cooperative site.

3.3.Evaluate content and outcomes of participation, and identify and address issues arising.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review and report on potential cooperative online marketing initiatives or sites for at least three different products or services according to business context

develop a marketing proposal for at least one cooperative marketing site from the above, including relevance to the business, potential benefits, and technical and financial resource requirements

create content for the above cooperative marketing site, including use of text and images

upload content to cooperative marketing site according to technical procedures and to meet site content guidelines

develop a schedule for updating text and images in the above content.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

online cooperative marketing opportunities available to the tourism industry in Australia

current national, state and regional frameworks for online cooperative marketing initiatives for particular industry sectors

business requirements to undertake online cooperative marketing:

available technology

budget

intended audience and market

marketing goals and strategies

time resources

training requirements

types of product and service offered

content requirements for online sites:

conformity with style guides

links to other sites and emails

number and size of digital images or multimedia

number of words

order of information

pricing by room or package

proximity to data and geocoding

protocols for uploading content:

allocating responsibility for updating of content

monitoring pricing and timing of the release of special offers

monitoring system-generated emails

timetable for updating words and images

guidelines and requirements for format and style of typical online copy

techniques for capturing, saving, storing, manipulating and uploading digital images to cooperative sites.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate online cooperative marketing initiatives.

1.1.Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.

1.2.Select initiatives that respond to business requirements.

1.3.Evaluate additional skills, equipment or other resources required to participate.

2. Provide online content in appropriate format and style.

2.1.Review content requirements set down by administrator of cooperative initiative.

2.2.Develop content suited to an online environment and administrator requirements.

2.3.Identify, organise and prepare appropriate images for inclusion.

2.4.Upload content according to guidelines and protocols.

3. Use remote authoring to update content.

3.1.Develop protocols for regular and timely updating of content in cooperative sites.

3.2.Update content using remote authoring techniques according to requirements of cooperative site.

3.3.Evaluate content and outcomes of participation, and identify and address issues arising.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business. 
Select initiatives that respond to business requirements. 
Evaluate additional skills, equipment or other resources required to participate. 
Review content requirements set down by administrator of cooperative initiative. 
Develop content suited to an online environment and administrator requirements. 
Identify, organise and prepare appropriate images for inclusion. 
Upload content according to guidelines and protocols. 
Develop protocols for regular and timely updating of content in cooperative sites. 
Update content using remote authoring techniques according to requirements of cooperative site. 
Evaluate content and outcomes of participation, and identify and address issues arising. 

Forms

Assessment Cover Sheet

SITXMPR005 - Participate in cooperative online marketing initiatives
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SITXMPR005 - Participate in cooperative online marketing initiatives

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: