Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR005 Mapping and Delivery Guide
Participate in cooperative online marketing initiatives
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | SITXMPR005 - Participate in cooperative online marketing initiatives |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content, and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives.The unit applies to all industry sectors. Individuals working independently with limited guidance from others undertake this role. This could include sales and marketing personnel, managers, and owner-operators of small businesses.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in an operational business or activity. This can be: an industry workplace a simulated industry environment. Assessment must ensure access to: current information and communications technology content suitable for online use: text images multimedia different style guides and online technical specifications. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Evaluate online cooperative marketing initiatives. |
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Element: Provide online content in appropriate format and style. |
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Element: Use remote authoring to update content. |
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