Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SITXMPR006 Mapping and Delivery Guide
Obtain and manage sponsorship

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency SITXMPR006 - Obtain and manage sponsorship
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.The unit applies to any tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service.It applies to senior coordinators and managers who operate independently, have responsibility for others and are responsible for making a range of financial and operational decisions. They may work under the overall guidance of event organising committees.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills must be demonstrated in an operational tourism, travel, hospitality or events business with which a sponsor can be involved. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

computers, printers and software packages to design effective sponsorship proposals

current commercial sponsorship contract templates

sponsors to allow the individual to communicate, negotiate and manage sponsorship arrangements; these can be:

those in an industry workplace who are assisted by the individual during the assessment process; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.
Prerequisites/co-requisites
Competency Field Marketing and Public Relations
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine sponsorship requirements and opportunities.
  • Identify sponsorship requirements in consultation with colleagues.
  • Develop targets for sponsorship based on financial parameters of activity.
  • Identify items, activities or projects to be sponsored to meet organisational needs.
  • Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.
       
Element: Source sponsorship.
  • Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.
  • Distribute and present sponsorship materials according to agreed targets.
  • Undertake follow up promotion and negotiation with potential sponsors.
  • Discuss and negotiate additional opportunities with sponsor.
  • Make written sponsor contracts or agreements to include full details of commitments made by both parties.
       
Element: Service sponsors.
  • Brief colleagues on details of sponsorship arrangements.
  • Organise activities according to sponsorship agreement, ensuring all agreements are honoured.
  • Monitor and evaluate activities and make required adjustments.
  • Provide and request feedback from sponsor.
  • Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.
  • Maintain and distribute accurate and current sponsorship documentation throughout the process.
  • Liaise and follow-up with sponsor to initiate future cooperative approaches.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine sponsorship requirements and opportunities.

1.1.Identify sponsorship requirements in consultation with colleagues.

1.2.Develop targets for sponsorship based on financial parameters of activity.

1.3.Identify items, activities or projects to be sponsored to meet organisational needs.

1.4.Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.

2. Source sponsorship.

2.1.Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.

2.2.Distribute and present sponsorship materials according to agreed targets.

2.3.Undertake follow up promotion and negotiation with potential sponsors.

2.4.Discuss and negotiate additional opportunities with sponsor.

2.5.Make written sponsor contracts or agreements to include full details of commitments made by both parties.

3. Service sponsors.

3.1.Brief colleagues on details of sponsorship arrangements.

3.2.Organise activities according to sponsorship agreement, ensuring all agreements are honoured.

3.3.Monitor and evaluate activities and make required adjustments.

3.4.Provide and request feedback from sponsor.

3.5.Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.

3.6.Maintain and distribute accurate and current sponsorship documentation throughout the process.

3.7.Liaise and follow-up with sponsor to initiate future cooperative approaches.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

determine sponsorship requirements for at least two business activities, products, services or events, and obtain sponsorship

develop clear, concise and professional proposals for the above business activities, products, services or events, including:

electronic presentation

printed promotional material

monitor and manage the above sponsorship arrangements for the period of the sponsorship contract

follow organisational practices and protocols when managing sponsorship activities

demonstrate effective communication and negotiation with sponsors.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

particular industry sector and business type:

business activities or events which would appeal to sponsors

potential sponsorship opportunities and sources of finance

protocols for sponsor contact and accessing sponsorship opportunities

packages that can be offered to sponsors

formats for and inclusions of sponsorship proposals

sponsorship documentation:

activity reports or schedules

contracts

feedback documentation

financial records

features of sponsorship contracts and agreements:

legal requirements to supply services as contracted and ramifications of failure to comply

sponsor reporting expectations and requirements.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine sponsorship requirements and opportunities.

1.1.Identify sponsorship requirements in consultation with colleagues.

1.2.Develop targets for sponsorship based on financial parameters of activity.

1.3.Identify items, activities or projects to be sponsored to meet organisational needs.

1.4.Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.

2. Source sponsorship.

2.1.Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.

2.2.Distribute and present sponsorship materials according to agreed targets.

2.3.Undertake follow up promotion and negotiation with potential sponsors.

2.4.Discuss and negotiate additional opportunities with sponsor.

2.5.Make written sponsor contracts or agreements to include full details of commitments made by both parties.

3. Service sponsors.

3.1.Brief colleagues on details of sponsorship arrangements.

3.2.Organise activities according to sponsorship agreement, ensuring all agreements are honoured.

3.3.Monitor and evaluate activities and make required adjustments.

3.4.Provide and request feedback from sponsor.

3.5.Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.

3.6.Maintain and distribute accurate and current sponsorship documentation throughout the process.

3.7.Liaise and follow-up with sponsor to initiate future cooperative approaches.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify sponsorship requirements in consultation with colleagues. 
Develop targets for sponsorship based on financial parameters of activity. 
Identify items, activities or projects to be sponsored to meet organisational needs. 
Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches. 
Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits. 
Distribute and present sponsorship materials according to agreed targets. 
Undertake follow up promotion and negotiation with potential sponsors. 
Discuss and negotiate additional opportunities with sponsor. 
Make written sponsor contracts or agreements to include full details of commitments made by both parties. 
Brief colleagues on details of sponsorship arrangements. 
Organise activities according to sponsorship agreement, ensuring all agreements are honoured. 
Monitor and evaluate activities and make required adjustments. 
Provide and request feedback from sponsor. 
Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation. 
Maintain and distribute accurate and current sponsorship documentation throughout the process. 
Liaise and follow-up with sponsor to initiate future cooperative approaches. 

Forms

Assessment Cover Sheet

SITXMPR006 - Obtain and manage sponsorship
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SITXMPR006 - Obtain and manage sponsorship

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: