Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR006A Mapping and Delivery Guide
Participate in cooperative online marketing initiatives for the tourism industry
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | SITXMPR006A - Participate in cooperative online marketing initiatives for the tourism industry |
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Description | This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives. | ||
Employability Skills | The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. | ||
Learning Outcomes and Application | This unit applies to those working within the service industries and in particular to small tourism and hospitality businesses wishing to participate in cooperative marketing initiatives. Protocols for participation will vary and this unit must therefore be tailored to meet the needs of local industry. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Nil | ||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Evaluate online cooperative marketing initiatives. |
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Element: Provide online content in appropriate format and style. |
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Element: Use remote authoring to update content. |
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