Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR007 Mapping and Delivery Guide
Develop and implement marketing strategies
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | SITXMPR007 - Develop and implement marketing strategies |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments, and develop and evaluate marketing strategies and plans for products and services. The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility.Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in an operational business operation or activity. This can be: an industry workplace a simulated industry environment. Assessment must ensure access to: real or simulated product or service for which market planning can be undertaken current information and communications technology to support the research and planning process group of stakeholders who contribute to the planning process and customers to whom products and services are marketed; these can be: those in an industry workplace who are assisted by the individual during the assessment process; or individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Collect and analyse information on the internal business environment. |
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Element: Collect and analyse information on the external business environment. |
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Element: Develop marketing strategies. |
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Element: Prepare marketing plan. |
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Element: Implement and monitor marketing activities. |
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Element: Conduct ongoing evaluation. |
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