This unit applies to the research and analyse markets and the determination of the capability of a business to meet the market requirements.

ELEMENT

PERFORMANCE CRITERIA

1. Evaluate export potential

1.1. Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets.

1.2. Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors.

1.3. Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort.

1.4. Available capital and time are identified for the development of the export plan.

2. Develop export strategy

2.1. Customer analysis is conducted and the market niche defined.

2.2. Operational plan is developed to address the market mix.

2.3. Budgets are prepared to address the investment required in the operational plan.

2.4. Overseas visit is planned and conducted to confirm the target market and initiate negotiations.

3. Implement export strategy

3.1. Steps in an export transaction are identified and addressed.

3.2. Documentation requirements for export is identified and prepared.

Required skills

evaluate export potential

develop export strategy

implement export strategy

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation, including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

sources of information in respect to export requirements

requirements set out in standards, codes of practice, quality assurance (QA) processes and procedures

marketing plan formats

cash flow budgeting techniques

sensitivity analysis and investment evaluation.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

research and analyse product knowledge

establish market potential

develop the export market strategy.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

The range statement relates to the unit of competency as a whole.

Market for export includes:

agricultural products and services

horticultural products and services.

Unit sector

Agribusiness

This unit contains employability skills.