This unit applies to the application of knowledge and skills to determine the scope and desired business outcomes of the strategic plan.

ELEMENT

PERFORMANCE CRITERIA

1. Clarify goals and direction

1.1. Focus, direction and structure of the enterprise are considered and accounted for in the development and review of the strategic plan.

1.2. Need for development and change is assessed and identified.

1.3. Competitive and collaborative factors are identified.

1.4. Legal obligations and estate considerations are identified and considered.

1.5. Measurable goals and targets, which are enterprise consistent, are considered and developed.

2. Undertake strategic analysis

2.1. Accurate data is accessed using reliable sources for use in review and development.

2.2. Value chain analysis is completed for the enterprise and competitive implications are identified.

2.3. Competitive and collaborative opportunities are analysed and assessed.

2.4. Expansion opportunities are assessed for viability and feasibility.

2.5. Comprehensive analysis of all relevant data and information is undertaken to formulate a viable and realistic strategic plan.

3. Develop and document strategic plan

3.1. Performance measures are clear and address all key aspects of enterprise performance.

3.2. The implications of the strategic plan for the enterprise are identified, documented and incorporated.

3.3. Value adding activities and opportunities are systematically introduced.

3.4. Strategic plan initiatives and desired outcomes are clearly communicated to all relevant parties.

3.5. Strategic performance is evaluated for gaps and strengths, and appropriate remedial action implemented.

Required skills

set goals and directions for a business

analyse information and results

consider and evaluate alternatives

design performance criteria

manage projects

think logically and strategically

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

the external environment

working knowledge of market forces

resource availability and accessibility

feasible enterprises and opportunities

business structures

forecasting

value adding concepts

strategic planning methodologies

data collection and analysis methods

risk management techniques

knowledge of legislation codes and by-laws relevant to the organisations operation and potential expansion

organisational design and change processes.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

determine the scope and desired business outcomes of the strategic plan

analyse the competitive environment

document performance measures to address all key aspects of enterprise performance

evaluate opportunities and the viability and feasibility of the production, business and marketing plans

document, monitor and review the strategic plan.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

The range statement relates to the unit of competency as a whole.

Relevant businesses may include:

small, medium and large enterprises.

Unit sector

Business

This unit contains employability skills.