AHCCCF403
Obtain and manage sponsorship


Application

This unit of competency describes the skills and knowledge required to obtain program sponsorship and manage sponsorship commitments.

It applies to those who plan and obtain sponsorship for a community program such as Landcare. It includes taking responsibility for own work and providing and communicating solutions to a range of predictable and sometimes unpredictable problems.

No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.


Elements and Performance Criteria

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify sponsorship opportunities

1.1 Target appropriate partners to the program as potential sponsors

1.2 Develop a rationale for sponsoring the program or activities which achieves a balance between the sponsors' requirements and the program goals, and benefits to the sponsor and program

1.3 Confirm feasibility of sponsorship opportunities through research and analysis

1.4 Itemise mutual benefits and develop list of targets

1.5 Consider community, cultural and equity requirements in the group operations in developing list of target sponsor companies

2. Prepare and deliver sponsorship pitch

2.1 Make contact with potential sponsor

2.2 Maintain the best interests of the program, group and agency in sponsorship approach

2.3 Prepare presentation support materials with appropriate accuracy, style and degree of information

2.4 Ensure presentation and approach demonstrates an understanding of and respect for sponsors' business and shows how sponsorship will be mutually beneficial

2.5 Include outcomes of any prior sponsorship arrangements in pitch and negotiations

2.6 Follow up presentation in a manner that preserves the integrity of the negotiations

3. Successfully negotiate sponsorship deal

3.1 Agree on terms which satisfy both the sponsor and the program and the associated agency

3.2 Express nature of sponsorship and the benefits to the sponsor in explicit terms, ensuring they are understood by both parties

3.3 Identify commitments under the sponsorship arrangements to assist maintenance of relationship

3.4 Prepare a sponsorship agreement, contract or memorandum of understanding in accordance with enterprise, sponsor and legal requirements

4. Maintain sponsorship deal

4.1 Meet legal, financial, cultural, ethical, equity and other requirements throughout the sponsorship period

4.2 Meet commitments under the sponsorship arrangements promptly and deliver benefits to the sponsor as agreed

4.3 Recognise the support of sponsor for program or project in literature, reports and on-site

4.4 Identify timing for the start of discussions to extend or complete the sponsorship

Evidence of Performance

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify sponsorship opportunities with companies that have common values to the program

identify the mutual benefits the sponsorship arrangement could provide to both organisations

develop and present a sponsorship pitch that creates a professional and honest image

negotiate an appropriate sponsorship arrangement to support a project

document a sponsorship arrangement, detailing all agreements and responsibilities

meet legal, financial, cultural, ethical, equity and other requirements for the duration of the sponsorship arrangement

review a sponsorship arrangement and plan its renegotiation.


Evidence of Knowledge

The candidate must demonstrate knowledge of:

strategy, goals, ethics, program and activities of community group or agency

effective marketing techniques

acts, policies and guidelines governing programs and activities

sources of legal and financial advice

operation of contracts and agreements.


Assessment Conditions

Assessors must satisfy current standards for RTOs.


Foundation Skills

Foundation Skills essential to performance are explicit in the performance criteria of this unit of competency.


Range Statement


Sectors

Community Coordination and Facilitation (CCF)