Application
This unit of competency describes the skills and knowledge required to arrange for the marketing of livestock and associated products.
This unit applies to livestock production managers whose job role includes livestock marketing.
All work must be carried out to comply with workplace procedures, work health and safety, animal welfare and biosecurity legislation and codes of practice and sustainability practices.
This unit applies to individuals who take personal responsibility and exercise autonomy in undertaking complex work. They analyse design and communicate solutions to sometimes complex problems.
No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Elements and Performance Criteria
Element | Performance criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine sales characteristics and demand | 1.1 Identify potential purchasers and their purchasing requirements from available market information 1.2 Observe current and recent sales to monitor market trends and patterns 1.3 Monitor and review regulatory requirements for market entry to ensure quality assurance and fitness for sale 1.4 Determine ability to deliver product to meet market demand and requirements |
2. Sell product and arrange transport | 2.1 Research sale logistics and incorporate into marketing strategy 2.2 Consult sale outlets about market prospects and inform them of preferred sale method 2.3 Complete transport arrangements in time for sale, and prepare and organise facilities and product and documentation 2.4 Complete negotiations with agents, brokers and buyers 2.5 Arrange and process payments |
3. Assess sales performance | 3.1 Obtain and analyse sales data to facilitate monitoring of performance against marketing plan and enterprise requirements 3.2 Analyse strengths and weaknesses of performance 3.3 Review sales strategies to maximise future returns 3.4 Record data for future reference according to enterprise, industry and legislative requirements |
Evidence of Performance
The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.
The candidate must provide evidence that they can:
identify appropriate markets and sales opportunities
calculate cost of production and target sale price
select sales outlets
select selling method and negotiate with brokers, sellers and agents
prepare and implement marketing plan
ensure that the product meets legislative and industry requirements for fitness for sale
coordinate sales and transport logistics for livestock products
analyse sales data and trends to maximise future profit margins
Evidence of Knowledge
The candidate must demonstrate knowledge of:
market specifications for the products produced
quality assurance procedures and their implementation
sales outlets
current and alternate sale methods
preparation of livestock and transportation systems
price risk and sales strategies
sales analysis
enterprise and industry policies and codes of practice with regard to livestock sales transportation, recording and reporting requirements
market access requirements -Minimum Residue Levels (MRLs) and the variance between countries, withholding periods after treatment
Assessment Conditions
Competency is to be assessed in the work place or workplace and simulated environments that accurately reflect performance in a real workplace setting.
Assessors must satisfy current conditions for RTOs.
Foundation Skills
Foundation Skills essential to performance are explicit in the performance criteria of this unit of competency.
Range Statement
Sectors
Livestock (LSK)