AURAMA006
Contribute to planning and implementing business improvement in an automotive workplace


Application

This unit describes the performance outcomes required to contribute to the business improvement of an automotive workplace. It involves contributing to the budget process, managing expenses in order to maintain levels of profitability in the specific area of responsibility, and reviewing and contributing to the planning of business promotions and improvements.

It applies to those working in the automotive sales and service industry.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Review business plan and business performance

1.1 Goals and key performance indicators (KPIs) specified in workplace business plan are analysed and relevance to operational area is assessed

1.2 Gaps and risks to achieving business goals and KPIs are identified

1.3 Risk management strategies to meet business goals and KPIs are identified and developed

1.4 Contingency plan to address possible areas of non-conformance with the plan is developed

2. Assist in developing, implementing and monitoring marketing and promotional strategies

2.1 Key business products or services are analysed to determine a suitable focus for marketing and promotional activities, according to the objectives of the business plan

2.2 Costs and benefits of using different distribution channels and providing different levels of customer service are analysed to determine the appropriate marketing mix

2.3 Agreed marketing and promotional strategies are agreed and implemented

2.4 Marketing activities are monitored and business performance is evaluated according to the objectives and targets of the business plan

3. Seek continuous improvement opportunities

3.1 Business development strategies are regularly reviewed with supervisor

3.2 Operational plans are reviewed to determine possible improvements to business

3.3 New ideas or activities are presented as a business case and discussed with line manager

3.4 Approval is sought from line manager before implementing new ideas and activities

Evidence of Performance

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

review the performance of an automotive workplace against its business plan over twelve months

analyse the effectiveness of the business marketing strategies against sales over twelve months

develop a strategy to improve business performance based on the above review and analysis.


Evidence of Knowledge

Individuals must be able to demonstrate knowledge of:

key features of a business plan, including:

purpose of business plan

types of business planning, including:

feasibility studies

strategic, operational, financial and marketing planning

setting short, medium and long-term goals and objectives

role of key performance indicators (KPIs) and targets

key components of financial statements, including:

cash flow

trends

areas of risk

principles and factors to consider in setting budgets, including:

setting targets and stretch targets

business profit margins

expenditure, including fixed and variable costs

calculating service and hourly rates

contingency and unplanned events

stock holding costs

rework components and costs

subcontracting costs

business development principles, and strategies for improving business performance, including:

stages in business development

basic marketing concepts and principles

promotional activities

ways to reduce costs and address budget deficits

report formats for preparing a business case, including financial analysis.


Assessment Conditions

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to having contributed to business planning processes and improvement activities in an automotive workplace, e.g. business plans.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

automotive workplace or simulated workplace

financial information for an automotive workplace budget over a period of 12 months

workplace business plan

computer, office equipment and technology to prepare financial and written reports.


Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance and are not explicit in the performance criteria.

Skills

Description

Learning skills to:

locate appropriate sources of information efficiently

evaluate appropriateness of information for its purpose.

Reading skills to:

interpret literature containing different forms, including text, diagrams, charts and graphs, and pictures

evaluate text in business plan and associated literature to determine its ability to impart intended meaning to others.

Writing skills to:

integrate information and ideas from a range of technical information, using appropriate support material and embedded information in a range of sources

logically convey and present textual and numerical information in a structured format appropriate to the audience.

Oral communication skills to:

participate effectively in verbal exchanges using questioning and active listening to convey and clarify information about business KPIs and financial targets

summarise and clearly present key points of information in discussions with others about business improvements.

Numeracy skills to:

use mathematical operations to calculate percentages and ratios and interpret trends in financial data

interpret numerical information embedded in cost-benefit analyses.

Digital literacy skills to:

use digital systems and tools to access, filter, extract and organise numerical information.

Planning and organising skills to:

sort and sequence relevant financial data and information to support a position and to present to others.

Problem solving skills to:

identify and rectify issues within own control to meet KPIs.

Teamwork skills to:

liaise collaboratively with management and staff to contribute to discussions and planning processes.

Technology skills to:

select and use business technology to prepare and communicate business information.


Range Statement

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

There is no Range of Conditions for this unit.


Sectors

Management, Leadership and Supervision


Competency Field

Common