This unit of competency applies to the following and should be contextualised to the qualification to which it is being applied:

retail, service and repair.

ELEMENT

PERFORMANCE CRITERIA

1. Ensure maintenance of customer database

1.1. Evidence of maintenance of customer documents is sought regularly from staff responsible to ensure vital data is kept on existing and potential customers

1.2. Customer data is maintained to ensure database relevance and currency

1.3. Information on customers and sales and service history is gathered for analysis

2. Establish needs of customer

2.1. Customer needs are regularly monitored through formal and informal communication channels

2.2. Current products and services are assessed against customer needs to determine the ability of the enterprise to meet customer needs

2.3. Trends in customer service needs are documented and reported to appropriate persons periodically for planning purposes

3. Ensure appropriate treatment of customer

3.1. Service standards are reviewed regularly against outcomes to ensure required standards are met

3.2. Staff are trained to provide customer service to an appropriate standard to ensure consistent treatment of customers

3.3. Work activities of staff are reviewed regularly to ensure customer requirements are met

3.4. Business operations are reviewed to ensure they meet current and projected customer requirements

3.5. Staff are actively involved in providing information to improve customer service operations and activities

Required skills

collect, organise and understand information related to collating and analysing customer information to identify needs

communicate ideas and information to conduct information sessions for staff

plan and organise activities concerning information for database entries

work with others and in a team by involving staff in improvements to customer service

use mathematical ideas and techniques to plan database cells and size

establish diagnostic processes which identify and recommend improvements to customer service

use workplace technology related to use of customer database

Required knowledge

Knowledge of:

enterprise policies and procedures in regard to:

customer service

maintenance of customer databases

dealing with difficult customers

allocated duties/responsibilities

the range of enterprise merchandise and services, location of departments/sections and telephone extensions of departments/sections

legislation and statutory requirements, including OHS, consumer law, trade practices and fair trading legislation

industry/workplace codes of practice in relation to customer service

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential that competence is fully observed and there is ability to transfer competence to changing circumstances and to respond to unusual situations in the critical aspects of:

maintaining relevant and current customer databases in accordance with enterprise policies and procedures

monitoring, reviewing and assessing customer needs and trends

ensuring appropriate treatment of customers.

This unit may be assessed in conjunction with other units that form part of the job role or function.

Context of and specific resources for assessment

Elements of competence contain both knowledge and practical components. Knowledge components may be assessed off the job. Practical components should be assessed on the job or in a simulated work environment.

Evidence is best gathered using the products, processes and procedures of the individual workplace as the means by which the candidate achieves industry competencies.

The following should be made available:

a workplace or simulated workplace

documentation, such as enterprise policy and procedure manuals relating to customer service, enterprise telephone directory, legislation and codes of practice

computer, database software, customer information and enterprise policies and procedures

a range of customers with different requirements (real or simulated)

a communication system or a range of communication equipment

real or simulated customer database

a qualified workplace assessor.

Method of assessment

It is preferable that assessment reflects a process rather than an event and occurs over a period of time to cover varying circumstances. Evidence of performance may be provided by customers, team leaders/members or other persons, subject to agreed authentication arrangements.

Guidance information for assessment

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Enterprises

Enterprises may vary in size, type and location, range of merchandise and services provided and delivery policies

Customers

Customers may:

be regular or new

have routine or special requests

be from a range of social, cultural or ethnic backgrounds and physical and intellectual abilities

Regardless, all customers are made feel welcome, valued and, at the end of the process, satisfied. Customer contact may be:

face to face, by telephone, or electronic means or in writing

Customer service

Customer service may include all enterprise activities, internal and external customers and follow-up in event of delays in service provision

Staff

Staff may be:

full-time, part-time or casual and vary in terms of training, product knowledge and staffing levels

operating in routine or busy trading conditions

Customer needs

Customer needs may include:

information regarding available products or services, quality of products or services, complementary products or services, enterprise facilities and services or the location of specific items

Customer databases

Customer databases may include:

information on customer name, contact details, purchase history details of products or services, information requests, special needs and customer 'rating' by enterprise

Policies and procedures

Policies and procedures may include:

enterprise policies and procedures relating to customer service, equipment and product manufacturer/component supplier specifications, enterprise operating procedures, legislative and regulatory requirements, industry/workplace codes of practice and customer requirements

Unit sector

Common

This unit contains employability skills.