Application
This unit describes skills and knowledge required to calculate media costings, perform media ratings using mathematical techniques, and present findings.
It applies to individuals in an entry-level position in a media buying within an advertising team or media organisation, who conduct media calculations to provide quantitative analysis of the effectiveness of advertisements.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Evaluate advertising media budget | 1.1 Research and define media terminology 1.2 Categorise media costs 1.3 Calculate costings for selected media 1.4 Investigate and calculate agency service fees |
2 Calculate electronic media rating points | 2.1 Determine reach and effective reach for each advertising media 2.2 Determine and present identified qualitative and quantitative attributes of media |
3 Apply mathematical functions to advertising media tasks and problems | 3.1 Calculate percentage shares and variations 3.2 Apply index numbers to a media situation 3.3 Perform calculations on simple index numbers 3.4 Calculate international currency conversions 3.5 Calculate the mean, average and weighted average of selected media data |
4 Present media calculations | 4.1 Use electronic spreadsheets to perform media calculations 4.2 Clearly present data on selected media |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.2, 1.4 | Evaluates and compares textual information and data to determine options and costs |
Writing | 2.2, 4.2 | Develops material using clear and detailed language to convey explicit information and research results |
Oral Communication | 2.2, 4.2 | Presents results of findings choosing language appropriate to context and needs of audience |
Numeracy | 1.3, 1.4, 2.1, 2.2, 3.1-3.5, 4.1 | Collects and interprets a range of numerical data and applies mathematical calculations relating to media budgetary information |
Get the work done | 1.1, 1.2, 1.4, 2.1, 2.2 4.1, 4.2 | Determines job sequence and works logically and systematically to undertake clearly defined tasks for efficiency and effective outcomes Uses digital technologies and systems to locate information, calculate, enter and present data. |
Sectors
Business Development – Advertising