BSBCMM501
Develop and nurture relationships


Application

This unit describes the skills and knowledge required to develop, nurture and maintain various networks and relationships with client, customers and colleagues in order to promote the organisation, to improve business practices and to find and secure new business relationships.

It applies to individuals who use communication and networking skills to develop and consolidate relationships with people in a range of sectors.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop professional relationships

1.1 Conduct dealings with clients, professionals, and other third parties professionally and in accordance with the organisation's policies and procedures and legislative, regulatory and professional codes of practice

1.2 Comply with organisation’s social, business and ethical standards to develop and maintain positive relationships

1.3 Deal with colleagues, clients and other parties in a competent manner and with regard to confidentiality

1.4 Adjust interpersonal styles and methods to the needs and situations of other parties

2 Build and maintain business networks and relationships

2.1 Develop and maintain business and professional networks and other relationships to benefit the organisation

2.2 Use business and professional networks to identify and cultivate relationships in order to promote and market the organisation

2.3 Collaborate with other professionals and third parties to expand and enhance the reputation of the organisation and to identify new and improved business practices

3 Nurture relationships and build on referral business for the long term

3.1 Follow up referral business through appropriate communication channels to find and secure new business relationships

3.2 Identify referral needs quickly and provide information about relevant products and services

3.3 Refer information and ideas about referral business to designated individuals with a view to nurturing ongoing business relationships

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance

Criteria

Description

Reading

1.1, 1.2, 2.2, 3.1, 3.2

Identifies, analyses and evaluates complex texts to determine, legislative, regulatory and organisational requirements

Analyses and evaluates information from a range of sources to support the development/maintenance of networks and relationships

Writing

3.1, 3.2, 3.3

Develops materials that convey ideas and information to target audience in order to promote the organisation

Oral communication

1.1, 1.3, 1.4, 2.3, 3.1, 3.2, 3.3

Presents information using words and non-verbal features appropriate to the audience and context

Uses listening and questioning techniques to gather information or confirm understanding

Navigate the world of work

1.1-1.3

Takes full responsibility for following policies, procedures, ethical standards and legislative requirements

Interact with others

1.1-1.4, 2.1-2.3, 3.1, 3.3

Implements strategies to build rapport and nurture relationships with diverse individuals

Understands the importance of building formal and informal networks within and beyond immediate work context

Selects the appropriate form, channel and mode of communication to maximise building relationships

Get the work done

2.1-2.3, 3.1-3.3

Develops and implements plans which aim to develop new relationships and maintaining existing relationships


Sectors

Communication – interpersonal communication