ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Establish design requirements

1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client

1.2 Identify and source information and references relevant to the design project

1.3 Undertake critical analysis of sources and extract key information to inform the design project

1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project

1.5 Proactively seek, review and act on information needed to inform constructive communication with client

1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity

2 Develop and refine design brief

2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters

2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs

2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders

2.4 Use effective communication techniques to generate discussion, debate and critical analysis

2.5 Reevaluate and refine options based on own analysis and discourse with others

2.6 Establish and agree on final nature and scope of design brief with client and accurately document details

3 Negotiate terms and conditions

3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards

3.2 Clarify, agree and document roles and responsibilities of those involved in the project

3.3 Confirm agreements in writing in accordance with organisational requirements

3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance

Skill

Performance

Criteria

Description

Reading

1.2, 1.3, 2.2, 2.5

Identifies and interprets textual information from various sources to develop ideas and concepts

Writing

1.1, 1.3-1.5, 2.1-2.3, 2.6, 3.1-3.3

Develops a range of documents using appropriate vocabulary, context and formatting for different audiences

Oral Communication

1.1, 1.4-1.6, 2.3, 2.4, 2.6, 3.1, 3.2

Participates in discussions to elicit views of others by asking questions and listening to responses

Presents ideas and seeks feedback from others using appropriate tone, vocabulary and language structures

Numeracy

1.2-1.4

Interprets and applies numeric information relevant to design brief

Navigate the world of work

1.2, 1.3, 3.1, 3.3, 3.4

Identifies and adheres to organisational policies and procedures, industry standards and legislative requirements during planning and design of design solution

Interact with others

1.1, 1.4-1.6, 2.3, 2.4, 2.6, 3.1, 3.4

Uses appropriate communication conventions and protocols to seek information from stakeholders

Uses a range of collaborative techniques to clarify and refine ideas and negotiate agreeable outcomes with others

Get the work done

1.1-1.3, 1.5, 2.1, 2.2, 2.5, 3.2

Sequences and schedules complex activities, monitors implementation, and manages relevant communication

Applies formal problem-solving processes when responding to unpredictable issues and challenges that arise during the testing process

Makes a range of critical and non-critical decisions in relatively complex situations, taking client and organisational requirements and possible constraints into account

Generates new or innovative ideas or concepts through exploration, analysis and critical thinking

Information and references relevant to the design brief must include consideration of:

legislative and regulatory context

financial/budgetary information

organisational materials

technical reports/data.