BSBEDU503A
Manage international student recruitment and selection

This unit describes the performance outcomes, skills and knowledge required to manage the recruitment and selection of international students for an international education organisation, including marketing the organisation's services and reviewing and improving marketing and selection activities.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application

This unit applies to individuals with recruitment and selection roles in an international education provider context. They could work in the administration of education programs and projects in organisations from one or more international education sectors (schools, English language training organisations, vocational education and training, higher education, postgraduate education). These organisations could be onshore or offshore and could be public or private.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Manage schedules for marketing and recruiting international students

1.1. Consult with individuals, groups and agencies in planning recruitment activities and events

1.2. Develop schedules for recruitment activities and events

1.3. Develop and manage resources and information for recruitment activities and events

1.4. Disseminate collated information to relevant colleagues in work unit and organisation

2. Establish and apply procedures for assessing applications from prospective international students

2.1. Establish and manage procedures for assessing applications from prospective international students

2.2. Record, securely store and regularly update information relating to applications from prospective international students, in line with organisational policies and procedures

2.3. Develop systems for maintaining contact details of relevant individuals, groups and agencies to ensure ease of access

2.4. Collate, manage and use information relating to comparative educational systems and processes

3. Establish and maintain agent and client networks for use in international student recruitment

3.1. Locate international education recruitment agents and clients using and applying information from a range of sources

3.2. Evaluate and validate professional credentials for international education recruitment agents and clients

3.3. Identify appropriate communication protocols and strategies and apply in interactions with international education recruitment agents and clients

3.4. Develop, manage and review agreements and contracts for international education recruitment agents and clients on a regular basis

3.5. Communicate protocols for communication and agreements with international education recruitment agents and clients to relevant personnel

4. Develop international student recruitment and selection plans and strategies

4.1. Develop and review recruitment and selection budgets, in line with organisational policies and procedures

4.2. Organise recruitment activities and events, and apply forward planning strategies

4.3. Apply appropriate communication strategies in providing information to clients and colleagues

4.4. Assess written material for compliance with legislative and regulatory requirements and make required adjustments

4.5. Assess effectiveness of recruitment and selection activities against targets and make required adjustments to plans

4.6. Provide reports on recruitment and selection processes, activities and outcomes to relevant personnel

5. Manage quality of international student recruitment and selection services

5.1. Identify and follow relevant codes of practice in recruitment and selection of international students, and in conducting associated marketing activities

5.2. Manage organisational policies and procedures for assessment of overseas qualifications and credentials

5.3. Follow procedures for monitoring validity and authenticity of prospective international student entry requirement documentation

5.4. Regularly review recruitment and selection services provided by work unit and make adjustments to meet client expectations

5.5. Maintain accurate and complete records

5.6. Apply risk management strategies for recruitment and selection of international students

5.7. Manage work unit briefings and professional development for recruitment and selection of international students

Required Skills

Required skills

communication skills to interact effectively in an intercultural context with clients, co-workers, education agents and other stakeholders involved in student selection; to develop communications with clients and agents from a range of countries and cultural backgrounds; to effectively gather, convey, receive and act on information and advice; to handle sensitive issues and matter

initiative and enterprise skills to contribute to marketing activities including managing the cost effectiveness of marketing strategies

literacy skills to identify, record and process information from a range of sources and to integrate informationinto reports and presentations

management skills to manage:

compliance within relevant legislative and regulatory frameworks

contracts

events and activities in a culturally diverse environment

international student recruitment and selection processes

quality particularly in planning, reviewing and reporting on marketing, recruitment and selection processes

planning and organising skills to source and select information relevant to the task

self-management skills to manage own work and the work of others

teamwork to lead and participate in teams

technology skills to use the internet to research information.

Required knowledge

assessment and application procedures for relevant education and training qualifications

English language requirements and competencies for international student entry

examples of best practice from a range of sources

international student issues such as adjustment and transition processes of students, and available internal and external student services and systems

marketing protocols and codes of practice

online sources of information, and country and cultural information

principles applying to the development and production of marketing and recruitment materials

relevant international and domestic educational systems, processes and qualifications

relevant legislation, regulations and codes of practice particularly those pertaining to trade practices, contracts and consumer protection

requirements for education providers under the Education Services for Overseas Students (ESOS) Act 2000 and any subsequent amendments and regulations, and the Australian National Code

roles and responsibilities of designated work roles in international education

sources of professional development opportunities

trends in international education including student experience and outcomes, statistics and analysis.

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

implementing and managing compliant marketing, recruitment and selection policies and procedures

managing marketing, recruitment and selection activities, records and associated agreements and contracts in relation to prospective international students

knowledge of relevant legislation, regulations and codes of practice.

Context of and specific resources for assessment

Assessment must ensure:

access to opportunities to participate in a range of practical exercises and projects

access to relevant documents.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

evaluation of supervisor's reports on how the candidate manages international student recruitment and selection processes

observation of demonstration of techniques in developing resources and information for recruitment activities and events

analysis of projects, case studies, completed records and reports developed by the candidate

review of procedures established for assessing applications from prospective international students

review of schedules developed for recruitment activities and events

analysis of recruitment and selection budgets

oral or written questioning to assess knowledge of principles applying to the development and production of marketing and recruitment materials.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other educational administration units.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Recruitment activities and events may include:

dissemination of materials in formats including websites and brochures

exhibitions

hosting clients and agents

informal and formal meetings with recruitment agents and clients

information sessions with recruitment agents

interviews with prospective international students and/or their families

overseas or domestic events related to marketing of institutions and courses

Procedures for assessing applications may include:

accessing current information and advisories relating to documentation and educational qualifications

assigning roles and responsibilities

maintaining databases about overseas credentials and educational systems

procedures for monitoring validity and authenticity of application and entry documentation

referring to existing standards of overseas qualifications and acceptance in Australian institutions

Relevant individuals, groups and agencies may include:

alumni organisations and student organisations

Australian diplomatic staff

clients

colleagues

consulates and delegations

Department of Education, Science and Training (DEST)

Department of Immigration and Citizenship (DIAC)

faculty management staff

international education agencies such as IDP Education Australia

international education office staff

international student support staff

professional associations

recruitment agents

state/territory and commonwealth government international education departments and divisions

state/territory education departments and training authorities

supervising officers

International education recruitment agents and clients may include:

agents recruiting overseas students

international education counsellors and advisors

overseas companies

overseas government agencies

personnel at overseas educational organisations

Information from a range of sources may include:

academic research relating to international education

Australian National Code of Practice for Registration Authorities and Providers of Education and Training to Overseas Students

cultural information describing educational practice in source countries

ESOS Act

examples of programs and activities to support international students

information describing cultural practices in source countries

market intelligence for source countries

organisational policies and procedures

overseas student health cover information

records of work practice in own and other organisations

statistics and reports relating to international education

Relevant personnel may include:

board or committee of management

chief executive officer

institute council

senior level managers

team and managers

Legislative and regulatory requirements may include:

current relevant legislation, regulations, industry codes of practice and policy (commonwealth and state/territory) relating to:

anti-discrimination including equal opportunity and equal employment opportunity, disability discrimination, racial intolerance

business compliance relevant to work roles

child protection legislation and regulations

employment, education and training - relevant to onshore and offshore provision

environmental issues

ESOS Act, subsequent amendments and related legislation

ESOS Assurance Fund requirements

immigration related policies and procedures for example from commonwealth government departments such as DEST, DIAC, Department of Health and Ageing (DOHA), Department of Foreign Affairs and Trade (DFAT )

National Code of Practice for Registration Authorities and Providers of International Education and Training

occupational health and safety

privacy and confidentiality

Transnational Quality Strategy (2005)

workplace employment practices and industrial relations

quality assurance guidelines set by particular organisations e.g. cultural diversity, equity and access, critical incidents and workplace practices

Records may include:

information relating to comparative education systems

internal organisational documents

marketing information

online databases

records of discussions with colleagues and prospective international students

reports, publications, conference papers, training sessions attended or presented

strategic planning documents

student records including records required under legislation and regulations

Professional development may include:

conferences

lectures

mentoring activities

seminars

staff exchanges

workshops


Sectors

Unit sector


Competency Field

Administration - Educational Administration


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.