BSBFRA402
Establish a franchise


Application

This unit describes the skills and knowledge required to establish a franchise from the initial research phase through to finalising a franchising agreement with the franchisor and opening the franchise for business.

It applies to potential franchisees who will operate under formal franchising agreements and focuses on the planning aspects of the establishment of a franchise.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify opportunities for establishing franchise

1.1 Research and identify franchising opportunities

1.2 Determine own interests and skills to assess suitability for identified opportunities

1.3 Determine requirements for establishing a specific franchise

1.4 Research and check viability and business record of franchisor in prospective franchise

1.5 Enter into negotiations with a franchisor to establish a franchise

2 Complete business plan

2.1 Access business plan proforma, as appropriate

2.2 Consult franchisor and others in process of developing business planning documents

2.3 Research and determine financing options

2.4 Finalise financial planning for franchise

2.5 Undertake market analysis for franchise opportunity and complete marketing plan

2.6 Research and determine needs for premises in appropriate area

2.7 Compile relevant information into business plan

3 Identify and address learning needs

3.1 Determine required skills and knowledge to manage a franchise, and identify gaps for self and others

3.2 Seek assistance to assess and address learning needs and document these in the form of a learning plan

3.3 Determine training required by franchisor of a franchisee

3.4 Undertake learning plan and required training programs

4 Finalise agreements

4.1 Complete finance agreements

4.2 Access legal advice as required

4.3 Finalise and sign off franchising agreement

4.4 Obtain required permits for franchise operation

4.5 Finalise contracts and agreements with third parties

5 Prepare for opening of franchise

5.1 Obtain physical and human resources required to manage franchise

5.2 Undertake marketing activities associated with opening the franchise

5.3 Open the franchise for business

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance

Criteria

Description

Learning

3.1, 3.2, 3.4

Reviews own competencies and those of others to determine skill gaps and future training requirements

Reading

1.1, 1.4, 2.1-2.7, 3.1-3.4, 4.1-4.5, 5.1, 5.2

Identifies and evaluates a variety of texts to determine business requirements

Writing

1.1, 1.4, 1.5, 2.3-2.7, 3.1-3.3, 4.1, 4.3, 4.5, 5.2

Records results of analysis of information and consultations using clear and comprehensible language and layout

Prepares factual and informative content in documentation which meets requirements of purpose and audience

Oral Communication

1.5, 2.2, 3.2, 3.3, 4.2, 4.5

Participates in verbal exchanges of information and elicits the view and opinions of others by listening and questioning

Articulates requirements clearly, based on language appropriate to audience and environment

Numeracy

2.4, 4.1

Uses mathematical formula to calculate financial requirements and finalise official agreements

Navigate the world of work

1.4, 4.1-4.5

Takes personal responsibility for establishing and adhering to legal/regulatory responsibilities relevant to own work context

Interact with others

1.5, 2.2, 3.2

Selects the appropriate form, channel and mode of communication for a specific purpose relevant to own role

Seeks guidance and assistance to address learning needs

Get the work done

1.1-1.4, 2.1, 2.3-2.6, 3.1, 3.3, 5.1, 5.2, 5.3

Takes responsibility for planning, sequencing and prioritising tasks and own workload for efficiency and effective outcomes

Takes responsibility for the outcomes of decisions related directly to own role


Sectors

Management and Leadership – Franchising