Application
This unit describes the skills and knowledge required to obtain a strategic advantage from developing and implementing strategies for the management of intellectual property. It covers the evaluation of approaches to the management of intellectual property and focuses on establishing, implementing, evaluating and monitoring an organisation’s intellectual property strategy.
It applies to directors or managers who take an active role in recognising and securing intangible assets which contribute to the organisation’s profitability, productivity and market leadership. These managers and coordinators may work in a range of contexts and may have responsibility for managing people, systems or processes.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Evaluate approaches to the management of intellectual property | 1.1 Analyse strategic and operational plans to determine intellectual property requirements 1.2 Identify sources of information and advice regarding approaches to the best practice management of intellectual property 1.3 Determine the implications and potential strategic advantage from protection of intellectual property 1.4 Determine the implications and potential strategic advantage from adopting a collaborative approach to intellectual property 1.5 Determine the implications and potential strategic advantage from adopting an open source approach to intellectual property |
2 Establish a strategy for managing intellectual property | 2.1 Develop an intellectual property strategy for management and use of own and others’ intellectual property in line with the organisation’s strategic goals or plans 2.2 Examine requirements and options for commercialisation or effective use of intellectual property 2.3 Establish required documentation for the management of the intellectual property strategy 2.4 Develop strategies for addressing intellectual property infringement 2.5 Ensure intellectual property strategy complies with legislative requirements and organisational policies 2.6 Communicate intellectual property strategy to key stakeholders within the organisation and externally |
3 Evaluate proposed intellectual property strategy | 3.1 Obtain legal and other professional advice regarding the proposed intellectual property management strategy 3.2 Identify and evaluate the benefits from the proposed intellectual property management strategy 3.3 Identify and evaluate the disadvantages, costs and risks of the proposed intellectual property management strategy 3.4 Adjust strategy according to legal advice and evaluation 3.5 Establish, document and present the business case for adopting the proposed intellectual property management strategy to senior management, directors and other key stakeholders |
4 Implement and monitor the intellectual property management strategy | 4.1 Work with others to ensure the implementation of the strategy 4.2 Monitor and evaluate the strategy and its implementation and report to senior management, directors and other key stakeholders 4.3 Make changes to strategy and its implementation as required |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.2, 2.1-2.3, 2.5, 3.2-3.4, 4.2, 4.3 | Identifies and analyses complex texts to determine legislative, regulatory and business requirements Evaluates, interprets and uses content obtained from various sources to develop or review strategies |
Writing | 1.1, 1.2, 2.1, 2.3, 2.4, 2.6, 3.2-3.5, 4.2, 4.3 | Records and summarises information in accordance with organisational or regulatory requirements Composes and edits texts, selecting appropriate vocabulary, structure and format for audience and purpose Prepares correspondence and documentation according to organisational formats and protocols |
Oral Communication | 2.6, 3.5, 4.1, 4.2 | Presents information using language and non-verbal features appropriate to audience Participates in discussions using listening and questioning to elicit the views of others and to clarify or confirm understanding |
Numeracy | 3.3, 4.2 | Reviews and analyses numerical data embedded in organisational documentation |
Navigate the world of work | 2.1, 2.5 | Modifies or develops strategies to meet organisational goals, and ethical and legislative requirements Understands and applies knowledge of legislative and regulatory requirements in the conduct of own work |
Interact with others | 2.6, 3.5, 4.1, 4.2 | Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information Plays a lead role in situations requiring effective collaboration, demonstrating the ability to engage and motivate others to achieve required outcomes |
Get the work done | 1.1-1.5, 2.1-2.4, 3.1-3.5, 4.2, 4.3 | Takes responsibility for planning, organising, implementing and reviewing processes to ensure effective implementation of intellectual property strategy Systematically gathers and analyses all relevant information and evaluates options in order to make decisions about intellectual property strategies Evaluates outcomes of decisions to identify opportunities for improvement Uses analytical and lateral thinking to review current practices and develop new ideas Uses a range of digital technologies to access, analyse, organise, present and share information |
Sectors
Regulation, Licensing and Risk – Intellectual Property