Application
This unit specifies the skills and knowledge required to assist with listing and marketing all forms of property for lease as part of a real estate agency property management team.
The unit applies to support workers in real estate undertaking tasks with at least a moderate degree of autonomy and performing routine activities without close supervision.
State or territory licensing requirements may apply to this unit.
Elements and Performance Criteria
Elements describe the essential outcomes. | Performance criteria describe what needs to be done to demonstrate achievement of the element. |
1. Assist with appraisal and listing. | 1.1 Record client requirements for management of property for lease and request from client, any other information required for appraisal. 1.2 Use comparable property details to collate information, draft appraisal report and send draft report to appropriate personnel for finalising. 1.3 Schedule and document property inspection and appraisal meeting. 1.4 Prepare listing documents for consideration by property management staff before presentation to client. 1.5 Gather and prepare information for entry in property and client databases according to agency practices, legislative requirements and privacy guidelines. |
2. Prepare to market property for lease. | 2.1 Prepare a draft marketing plan using marketing media and activities. 2.2 Prepare property descriptions and select images for print and electronic distribution for consideration by property management staff. 2.3 Amend and finalise draft plan after feedback from property management staff. 2.4 Prepare schedule of marketing activities and notify property management staff. |
3. Support team in marketing property for lease. | 3.1 Undertake marketing activities according to marketing plan and instructions from property management staff. 3.2 Provide requested information to potential tenants about the property and leasing arrangements. 3.3 Refer any questions or requests from potential tenants outside own scope to property management staff. |
4. Provide follow-up service. | 4.1 Gather and organise information for property management staff to facilitate provision of follow-up service to client and potential tenants in according to agency practice. 4.2 Obtain stakeholder feedback to support the property management service. |
5. Review marketing activities. | 5.1 Gather and document feedback about listing and marketing activities from client and potential tenants. 5.2 Review feedback with property management staff to improve future practise. |
Foundation Skills
This section describes the language, literacy, numeracy and employment skills essential to performance in this unit but not explicit in the performance criteria:
reading skills to access and analyse client, buyer and property information and to organise database entries
writing skills to use descriptive wording, editing and grammar to compose property descriptions
analysis skills and checking skills to ensure accuracy of information, records and database reports
technological skills to operate databases and to create, store, backup and retrieve data and to produce reports
interpersonal and team work skills to work effectively with other people.
Sectors
Real estate