Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Analyse current portfolio.

1.1

Analyse existing property management portfolio to identify high-performing and underperforming properties.

1.2

Quantify property management opportunities to add to or rationalise portfolio.

1.3

Determine optimum property management portfolio mix.

2

Conduct rental property market analysis.

2.1

Identify target areas for property management.

2.2

Analyse demographics of the target area.

2.3

Analyse current market trends for pricing.

2.4

Identify market supply and demand for identified property types.

3

Develop strategies to identify potential clients.

3.1

Profile potential client characteristics.

3.2

Develop a range of activities to target profiled clients.

3.3

Establish timeframes for activities to target profiled clients consistent with market trends.

3.4

Develop prospecting methods to target profiled clients.

3.5

Develop strategies to utilise networks to identify potential clients.

4

Consolidate property management portfolio.

4.1

Identify property management services that are underperforming or inconsistent with target portfolio mix.

4.2

Make recommendations to improve or remove underperforming or inconsistent properties or services.

4.3

Make recommendations to increase property management portfolio opportunities.