Application
This unit specifies the skills and knowledge required to develop the profile of the services of a buyer's agent, identify potential clients and markets, and promote the buyer's agent services.
The unit applies to industry professionals acting on behalf of principals in real estate.
State or territory licensing requirements may apply to this unit.
Elements and Performance Criteria
Elements describe the essential outcomes. | Performance criteria describe what needs to be done to demonstrate achievement of the element. |
1. Identify potential strategic alliances | 1.1 List the full range of services provided by a buyer's agent. 1.2 Research and identify the opportunities for strategic alliances with local and national businesses. |
2. Assess market opportunities. | 2.1 Research target markets to identify opportunities. 2.2 Analyse market opportunities to guide development of a promotion plan. |
3. Promote a buyers’ agency service. | 3.1 Benchmark buyer's agency service against industry best practice to identify strengths that can be promoted. 3.2 Create database of contacts and potential clients. 3.3 Create a promotion plan and prepare promotional materials. |
4. Review promotional activities. | 4.1 Monitor and collect data about promotional activities. 4.2 Schedule and conduct reviews of the effectiveness of promotional activities. 4.3 Adjust promotional planning according to outcomes of reviews. |
Foundation Skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Sectors
Real estate